Rentrak Signs TV Ratings Agreement With St. John & Partners Agency --Independent Agency Takes Advantage of Rentrak's TV Currency--
PORTLAND, Dec. 23, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with St. John & Partners agency in Jacksonville, Fla.
St. John & Partners will adopt Rentrak's local TV ratings currency and auto data to make more efficient and effective advertising buys for its TV advertising clients.
"As the media landscape becomes more complex, we have to continually find new ways to gain insights into viewing habits and better dimensionalize audience measurement. Rentrak helps us do just that," said St. John & Partners VP of Retail Brands, Jenifer Harmon. "Their approach takes out of play the potential biases of paper diaries, while the massive number of homes from which they derive their data increases reliability and stability—even down to the zip code level. We're looking forward to putting these analytics to use for our clients, for buying purposes as well as enhancing our understanding of their audiences."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About St. John & Partners
St. John & Partners is one of the largest independent agencies headquartered in Florida. As a full-service advertising and public relations agency, St. John & Partners' clients include ADCOLOR, Ad Council, American Health Care Association, BI-LO, Daytona International Speedway, Discovery, E3 Spark Plugs, the Florida Lottery, JEA, Marriott, NBA, Winn-Dixie, Wounded Warrior Project and Zaxby's. St. John & Partners is a member of the MAGNET Global Network and the WORLDCOM Public Relations Group. MAGNET is comprised of 40 independent advertising agencies in North and South America, Europe, Asia and the Pacific Rim. WORLDCOM is a network of independent public relations agencies with more than 100 offices throughout the world.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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