--Chief Research Officer, Bruce Goerlich, to Address Topics Focusing on Cross-Channel Communications --

PORTLAND, Ore., Dec. 3 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in aggregated media measurement databases, today announced that Chief Research Officer, Bruce Goerlich, will address attendees at the Advertising Research Foundation's (ARF) first 360 Measurement Day Workshop. Mr. Goerlich's presentation as part of the "Promises Realized: A Singe Touch Point" panel will discuss how Rentrak is aligning marketing research studies and client segmentation databases with data from millions of set top boxes, allowing advertisers to apply direct marketing techniques in the planning and purchasing of television advertising.

"As media consumption continues to fragment, it becomes clear that large databases of TV viewership information will help advertisers and agencies better target their messaging," said Bruce Goerlich, Chief Research Officer, Rentrak Corporation. "The merging of customer segmentation databases with digital set top box data will allow the television industry to leverage proven methodology honed by the $150 billion dollar direct marketing industry."

The ARF 360 Measurement Day Workshop will be held on Friday, December 4 in New York City at The Time Warner Building located at 1 Time Warner Center, New York City, New York, 10019. For more information please visit www.thearf.org.

About Rentrak Corporation (NASDAQ: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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