NEW YORK, Dec. 2 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Air Fresheners - A Global Update of Market Trends & Opportunities

http://www.reportlinker.com/p0164384/Air-Fresheners---A-Global-Update-of-Market-Trends--Opportunities.html

Ambient fragrances have, over the years, transitioned from being commodity level products to luxury products, driven largely by the evolving tendency of consumers towards spending increasing amount of time as well as money to create ideal atmosphere at homes. Air fresheners no longer impart just a pleasant smell/aroma, but are also touted by manufacturers to posses healing and curative properties, among other benefits. Adroit manufacturers are promoting air fresheners as lifestyle products symbolic of cultural and emotional uniqueness of the homeowner.

These and other market data and trends are presented in "Air Fresheners: A Global Update of Market Trends & Opportunities" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

AIR FRESHENERS BMR-1184

CONTENTS

1. METHODOLOGY 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Quantitative Techniques & Reporting Level 3

2. INDUSTRY OVERVIEW 4

A Quick Primer 4

Home Air Fresheners: All the Way from Luxury to Necessity 5

Noteworthy Trends in Home Fragrances 5

Scented Candles: A Market Overview 6

Air Fresheners: Increasingly Backed by Health Claims 7

Developed Markets Dominate Global Sales 7

Developing Markets Hold Immense Potential 8

Competitive Scenario 8

Product Design: Need of the Hour 9

Product Innovation: The Name of the Game 9

Consumer Lifestyles: A Popular Theme for Product Design 10

Exotic Food Fragrances: The In Thing 11

Powerful Marketing Tactics Boost Industry Growth 11

Air Fresheners Replacing Traditional Cleaning Products 11

Car Air Fresheners: Stimulating the Market 12

3. PRODUCT FACTS 12

Sprays/Aerosols 12

Electric Air Fresheners 12

Gels & Candles 12

Car Air Fresheners 13

Other Household Air Fresheners 13

4. CORPORATE DEVELOPMENTS 13

Sara Lee Enters into Partnership with Henkel 13

SC Johnson & Son to Expand Presence in the Air Fresheners Market 13

Reckitt Benckiser Introduces Air Wick in India 14

Ambi Pur Unveils Allergen Reduced Air Fresheners 14

Godrej Sara Lee Launches Lavendar Spa 14

SportFolio Unveils ProScent Air Fresheners 14

Reckitt Benckiser Partners with Winplus 14

SC Johnson Initiates Legal Action Against Dial Corp. 15

Promethean Corp. to Acquire Fragrance Dynamics 15

Titan Global Holdings Acquires USA Detergents 15

Yankee Candle Merges with MDP 16

Blyth Divests Home Air-Freshener Business to MVP 16

Nano Chemical Systems Divests SeaSpray Aerosol 16

Reckitt Introduces Car Fresheners 17

5. MAJOR PLAYERS 17

Blyth, Inc. (USA) 17

California Scents (USA) 17

Car Freshener® Corporation (USA) 17

Henkel KgaA (Germany) 17

Dial Corporation (USA) 18

Reckitt Benckiser Plc (UK) 18

SC Johnson & Son, Inc. (USA) 18

Sara Lee Corporation (USA) 18

The Yankee Candle Company, Inc. (USA) 18

6. MARKET ANALYTICS 19

7. THE UNITED STATES 25

Market Overview 25

Home Fragrances Market: An Overview 25

Flavors and Fragrance 26

Changing Lifestyles: The Primary Growth Driver 27

Candles Market 27

Aerosols Market 28

Product Innovations in the US Air Fresheners Market 28

Market Trends 28

Manufacturers Target Young Consumers 28

Plug-Ins: Increasing Risks 28

Car Air Fresheners: Gathering High Market Interest 29

Private Label Products Capture the Show 29

Price Factor 29

Fragrances: Gaining Importance in Cleaning Industry 29

Factors Driving Growth 30

Competition Intensifies 30

Brand Statistics 31

Distribution Channels 32

8. CANADA 35

Market Overview 35

9. JAPAN 36

Gel and Liquid Fresheners Most Preferred among Japanese

Consumers 36

10. EUROPE 38

a. France 40

b. Germany 41

c. Italy 42

d. The United Kingdom 43

e. Spain 45

f. Russia 46

g. Rest of Europe 47

11. ASIA-PACIFIC 48

Overview of Select Markets 48

India: A Promising Market 48

China 48

Recent Developments in Air Fresheners Market 48

Import-Export Scenario 49

Hong Kong & Taiwan 49

Quality Control Standards 49

Fruit and Floral Scents 49

Car Air Fresheners Market in Hong Kong 49

Conventional Packaging Systems 49

12. LATIN AMERICA 51

13. REST OF WORLD 52

EXHIBITS

Table 1: Market Shares of Leading Air Care Product

Manufacturers in the World - 2005

Table 2: Global Air Fresheners Market by Region for the

Period 2007-2015 (Sales in US$ Million)

Table 3: Percentage Breakdown of Global Air Fresheners Market

by Region for the Years 2008 & 2012

Table 4: Global Sprays/Aerosols Market by Region for the

Period 2007-2015 (Sales in US$ Million)

Table 5: Percentage Breakdown of Global Sprays/Aerosols Market

by Region for the Years 2008 & 2012

Table 6: Global Electric Air Fresheners Market by Region for

the Period 2007-2015 (Sales in US$ Million)

Table 7: Percentage Breakdown of Global Electric Air

Fresheners Market by Region for the Years 2008 & 2012

Table 8: Global Gels and Candles Market by Region for the

Period 2007-2015 (Sales in US$ Million)

Table 9: Percentage Breakdown of Global Gels and Candles

Market by Region for the Years 2008 & 2012

Table 10: Global Car Air Fresheners Market by Region for the

Period 2007-2015 (Sales in US$ Million)

Table 11: Percentage Breakdown of Global Car Air Fresheners

Market by Region for the Years 2008 & 2012

Table 12: Global Other Household Air Fresheners Market by

Region for the Period 2007-2015 (Sales in US$ Million)

Table 13: Percentage Breakdown of Global Other Household Air

Fresheners Market by Region for the Years 2008 & 2012

Table 14: Percentage Breakdown of Home Fragrances Value Sales

by Product Category in the US - 2006

Table 15: Percentage Breakdown of Household Cleaning Products

Value Sales in the US - 2006

Table 16: Percentage Breakdown of Leading Air Fresheners

Manufacturer Value Sales - 2005

Table 17: Home Air Fresheners Market in the United States:

Percentage Breakdown of Dollar and Volume Retail Sales of

Leading Brands for the Year Ended January 2008

Table 18: Fragrance Candles Market in the United States:

Percentage Breakdown of Dollar and Volume Retail Sales of

Leading Brands through Drugstores for the Year Ended October

2007

Table 19: Market Shares of Air Freshener Retail Channels in

the US - 2005

Table 20: Percentage Breakdown of Automotive Air Fresheners

Value Sales by Retail Chain in the US - 2006

Table 21: Percentage Breakdown of Candles Value Sales in the

US - 2006

Table 22: Air Fresheners Market by Product Segment in the US:

2007-2015 (Sales in US$ Million)

Table 23: Percentage Breakdown of Air Fresheners Market by

Product Segment in the US for the Years 2008 & 2012

Table 24: Air Fresheners Market by Product Segment in Canada:

2007-2015 (Sales in US$ Million)

Table 25: Percentage Breakdown of Air Fresheners Market by

Product Segment in Canada for the Years 2008 & 2012

Table 26: Air Fresheners Market by Product Segment in Japan:

2007-2015 (Sales in US$ Million)

Table 27: Percentage Breakdown of Air Fresheners Market by

Product Segment in Japan for the Years 2008 & 2012

Table 28: Air Fresheners Market by Region in Europe:

2007-2015 (Sales in US$ Million)

Table 29: Percentage Breakdown of Air Fresheners Market by

Region in Europe for the Years 2008 & 2012

Table 30: Air Fresheners Market by Product Segment in Europe:

2007-2015 (Sales in US$ Million)

Table 31: Percentage Breakdown of Air Fresheners Market by

Product Segment in Europe for the Years 2008 & 2012

Table 32: Air Fresheners Market by Product Segment in France:

2007-2015 (Sales in US$ Million)

Table 33: Percentage Breakdown of Air Fresheners Market by

Product Segment in France for the Years 2008 & 2012

Table 34: Air Fresheners Market by Product Segment in Germany:

2007-2015 (Sales in US$ Million)

Table 35: Percentage Breakdown of Air Fresheners Market by

Product Segment in Germany for the Years 2008 & 2012

Table 36: Air Fresheners Market by Product Segment in Italy:

2007-2015 (Sales in US$ Million)

Table 37: Percentage Breakdown of Air Fresheners Market by

Product Segment in Italy for the Years 2008 & 2012

Table 38: Air Fresheners Market by Product Segment in the UK:

2007-2015 (Sales in US$ Million)

Table 39: Percentage Breakdown of Air Fresheners Market by

Product Segment in the UK for the Years 2008 & 2012

Table 40: Air Fresheners Market by Product Segment in Spain:

2007-2015 (Sales in US$ Million)

Table 41: Percentage Breakdown of Air Fresheners Market by

Product Segment in Spain for the Years 2008 & 2012

Table 42: Air Fresheners Market by Product Segment in Russia:

2007-2015 (Sales in US$ Million)

Table 43: Percentage Breakdown of Air Fresheners Market by

Product Segment in Russia for the Years 2008 & 2012

Table 44: Air Fresheners Market by Product Segment in Rest of

Europe: 2007-2015 (Sales in US$ Million)

Table 45: Percentage Breakdown of Air Fresheners Market by

Product Segment in Rest of Europe for the Years 2008 & 2012

Table 46: Air Fresheners Market by Product Segment in

Asia-Pacific: 2007-2015 (Sales in US$ Million)

Table 47: Percentage Breakdown of Air Fresheners Market by

Product Segment in Asia-Pacific for the Years 2008 & 2012

Table 48: Air Fresheners Market by Product Segment in Latin

America: 2007-2015 (Sales in US$ Million)

Table 49: Percentage Breakdown of Air Fresheners Market by

Product Segment in Latin America for the Years 2008 & 2012

Table 50: Air Fresheners Market by Product Segment in Rest of

World: 2007-2015 (Sales in US$ Million)

Table 51: Percentage Breakdown of Air Fresheners Market by

Product Segment in Rest of World for the Years 2008 & 2012

COMPANIES PROFILED

To order this report:

Fragrance Industry: Air Fresheners - A Global Update of Market Trends & Opportunities

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