Reportlinker Adds Brand Loyalty in Yoghurt: The Shoppers Perspective

NEW YORK, Sept. 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Brand Loyalty in Yoghurt: The Shoppers Perspective

http://www.reportlinker.com/p0286684/Brand-Loyalty-in-Yoghurt-The-Shoppers-Perspective.html

This report delivers detailed analysis of the brand repertoire of yoghurt shoppers in the UK. It will enable you to profile yoghurt shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.

The report also examines the key drivers of brand choice and loyalty among different yoghurt shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers' perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Profile yoghurt shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.

Ascertain different shoppers' drivers of choice and loyalty when considering and purchasing yoghurt brands, and the influence of these on their brand repertoire.

Analyse the average size of brand repertoire among yoghurt shoppers according to demographic, retailer and drivers of brand choice.

Examine the distribution and ranking of brands within yoghurt for different shoppers by demographic and retailer.

Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn't otherwise have in their repertoire.

Consider how yoghurt shoppers would behave in response to range rationalisation at their favourite retailer.

Ascertain yoghurt shoppers' perspectives on the increasing role of promotions and their effect on brand loyalty in-store.

Understand the role and influence of private label in brand loyalty and repertoires.

View the yoghurt category in perspective by comparing it to other major food and grocery categories

Identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the role of shopper marketing.

Methodology

Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,036 who say they buy yoghurt regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution's in-house proprietary databases.

Please note that this report will only be produced on demand, and therefore delivery will be 3 working days from the date of order.

Key findings and executive summary

Brand loyalty: key issues and category in perspective

Definition

Repertoire

The effect of recession

The role of private label

The rise of price promotions

Declining brand trust

The influence of range rationalisation

The role of shopper marketing

Differentiating beyond price

Differentiating beyond price - packaging

Integrated marketing and the path to purchase

Integrated marketing and the path to purchase – digital media

Yoghurt shopper profile

Yoghurt shopper profile by demographic

Retailer share of yoghurt shoppers

Brand awareness and repertoire

Yoghurt brand awareness by demographic

Yoghurt brand awareness by retailer

Yoghurt brand repertoire by demographic

Yoghurt brand repertoire by retailer

Yoghurt promotional purchasing by demographic

Yoghurt promotional purchasing by retailer

Brand rankings

Yoghurt brand rankings - awareness

Yoghurt brand rankings – awareness by demographic

Yoghurt brand rankings – awareness by retailer

Yoghurt brand rankings – repertoire

Yoghurt brand rankings – repertoire by demographic

Yoghurt brand rankings – repertoire by retailer

Yoghurt brand rankings – brand normally bought

Reasons for purchase

Overview of reasons for purchase

Reasons for purchase by demographic

Reasons for purchase by retailer

Shopper marketing initiatives

Overview of shopper marketing initiatives

Shopper marketing initiatives by demographic

Shopper marketing initiatives by retailer

Promotional buying behaviour

Promotion as a purchase driver

Promotion as a driver of loyalty

Impact of promotions on repertoire

Loyalty and the role of private label

Private label and repertoire

Private label tiers and repertoire

Private label and drivers of purchase

Loyalty and the role of range rationalisation

Shopper reaction to range rationalisation

Range rationalisation, the repertoire and brand loyalty

Methodology

Appendix

Glossary

Profiles included

Actimel

Activia

Alpro Soya

Benecol

Danone

Flora - Pro-Activ

Longley Farm

Muller

Naturally Good

Nestle

Onken

Perle de lait

Shape

Ski

Weight Watchers

Yakult

Yeo Valley

Yoplait

To order this report:

Dairy Products and Egg Industry: Brand Loyalty in Yoghurt: The Shoppers Perspective

Dairy Products and Egg Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

SOURCE Reportlinker

21%

more press release views with 

Request a Demo