NEW YORK, Oct. 13 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Aerospace Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0154808/Reportlinker-Adds-Global-Aerospace-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Global Aerospace Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

"Global Aerospace Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the aerospace industry. The report also identifies aerospace manufacturers, airlines and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 450 industry executives have been captured in our in-depth survey, of which over 40% represent Director & C-level respondents and a further 33% represent senior engineers

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide aerospace industry

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the aerospace industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 61% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 24% looking to decrease it

- 25% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 56% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the aerospace industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

1 Table of Contents 2

1.1 List of Tables 5

1.2 List of Figures 8

2 Introduction 12

2.1 What is This Report About? 12

2.2 Methodology 12

2.3 Profile Of Survey Respondents 13

3 Executive Summary 17

3.1 The Aerospace Industry is Moderately Optimistic About the Recovery of the Global Economy 17

3.2 Buyers and Suppliers in the Industry Are More Optimistic About Revenue Growth 17

3.3 Aerospace Companies Will Be Increasing Marketing Spend Over the Next 12 Months 18

3.4 Industry Players Face a Number of Key Challenges Due To the Recession 18

3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 19

4 Economic Outlook & Confidence 20

4.1 Global Economy Recovery Expectations 20

4.2 Revenue Growth Expectations 24

5 Aerospace Industry Investment Outlook 29

5.1 Fastest & Slowest Growing Markets 29

5.2 M&A Activity Predictions 39

5.3 Supplier's Industry Outlook 43

1 Recession & Recovery: Threats & Opportunities For The Aerospace Industry 48

1.1 Leading Business Concerns Due To Recession 48

1.2 Key Actions To Overcome Business Threats 53

1.3 Key Actions To Maintain & Win Buyer Business 57

1.4 Leading Recession & Recovery Related Business Opportunities 68

2 Marketing Spend Activity 73

2.1 Annual Marketing Budgets: Suppliers to the Industry 73

2.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 77

2.3 Change in Expenditure by Media Channel: Suppliers to the Industry 81

2.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 88

2.5 Annual Marketing Budgets: Aerospace Industry Players 93

2.6 Expected Change in Marketing Expenditure Levels: Aerospace Industry Players 97

2.7 Change in Expenditure by Media Channel: Aerospace Industry Players 101

2.8 Future Investment in Marketing and Sales Technology: Aerospace Industry Players 106

3 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 112

3.1 Key Marketing Aims: Suppliers to the Industry 112

3.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry 117

3.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 124

3.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 132

3.5 Marketing Attitudes and Approaches: Suppliers to the Industry 138

3.6 Key Marketing Aims: Aerospace Industry Players 139

3.7 Marketing and Sales Practices During Recession and Recovery: Aerospace Industry Players 144

3.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Industry Players 148

3.9 Critical Success Factors for Choosing a Marketing Agency: Aerospace Industry Players 156

3.10 Marketing Attitudes and Approaches: Aerospace Industry Players 162

4 Appendix 164

4.1 Full Survey Results-Closed Questions 164

4.2 Methodology 168

4.3 Contact Us 169

4.4 About Global Markets Direct 169

4.5 Disclaimer 169

Table of Contents

1.1 List of Tables

Table 1: Count Of Global Aerospace Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 13

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Aerospace Industry, 2009 13

Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 14

Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Aerospace Industry, 2009 14

Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Aerospace Industry, 2009 15

Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 15

Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Aerospace Industry, 2009 16

Table 8: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22

Table 9: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 24

Table 10: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 26

Table 11: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 28

Table 12: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009 31

Table 13: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009 33

able 14: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009 35

Table 15: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009 38

Table 16: Key Growth Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 44

Table 17: Key Growth Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 44

Table 18: Key Declining Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 45

Table 19: Key Declining Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 47

Table 20: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 51

Table 21: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 52

Table 22: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of All Respondents), 2009 54

Table 23: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry - Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009 55

Table 24: Most Important Actions Being Implemented By Aerospace Industry Suppliers To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Aerospace Industry Supplier Respondents), 2009 56

Table 25: Most Important Actions Being Implemented By Aircraft Manufacturers and OEM's, Airlines, Aircraft Operators To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of Aircraft manufacturers and OEM's, Airlines, Aircraft Operators Respondents), 2009 57

Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 60

Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009 62

Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 63

Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 64

Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 66

Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 67

Table 32: Leading Business Opportunities During The Recession In The Global Aerospace Industry (Analysis Of All Respondents), 2009 69

Table 33: Leading Business Opportunities During The Recession In The Global Aerospace Industry - Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents),2009 70

Table 34: Leading Business Opportunities For Aerospace Suppliers During The Recession In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 71

Table 35: Leading Business Opportunities For Aircraft Manufacturers and OEM's, Airlines, Aircraft Operators During The Recession In The Global Aerospace Industry (Analysis Of Buyer Respondents), 2009 72

Table 36: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 75

Table 37: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 77

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 79

Table 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 81

Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 83

Table 41: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 85

Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 91

Table 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 93

Table 44: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 95

Table 45: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 97

Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 99

Table 47: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 101

Table 48: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 103

Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 109

Table 50: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 111

Table 51: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 113

Table 52: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 114

Table 53: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 119

Table 54: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 121

Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 127

Table 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 129

Table 57: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 135

Table 58: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 136

Table 59: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 137

Table 60: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 139

Table 61: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 140

Table 62: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 145

Table 63: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 147

Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 151

Table 65: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 153

Table 66: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 159

Table 67: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 160

Table 68: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 161

Table 69: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 163

Table 70: Full Survey Results-Closed Questions 164

Table of Tables

1.2 List of Figures

Figure : Leading Business Concerns for the Period 2009-2010 Among Global Aerospace Industry Buyers and Suppliers (% All Respondents), 2009 19

Figure 1: Global Aerospace Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 21

Figure 2: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22

Figure 3: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 23

Figure 4: Company Revenue Growth Optimism In The Global Aerospace Industry (% All Respondents), 2009 24

Figure 5: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 26

Figure 6: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 27

Figure 7: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009 30

Figure 8: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009 32

Figure 9: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009 34

Figure 10: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009 37

Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Manufacturer & OEM Industry (% Aircraft Manufacturer & OEM Industry Respondents), 2009 39

Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Airline Industry (% Airline Industry Respondents), 2009 40

Figure 13: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Operator Industry (% Aircraft Operator Industry Respondents), 2009 41

Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aerospace Industry Supplier Industry (% Aerospace Industry Supplier Industry Respondents), 2009 42

Figure 15: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 49

Figure 16: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 50

Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 59

Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009 61

Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 65

Figure 20: Annual Marketing Budget in US Dollars: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 74

Figure 21: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 75

Figure 22: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 76

Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 78

Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 79

Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 80

Figure 26: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 82

Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 84

Figure 28: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 86

Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Aerospace Industry, 2009 87

Figure 30: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009 89

Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 90

Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 92

Figure 33: Annual Marketing Budget in US Dollars: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 94

Figure 34: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 95

Figure 35: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 96

Figure 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 98

Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 99

Figure 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 100

Figure 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 102

Figure 40: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 104

Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of The World (% Buyer Respondents), Global Aerospace Industry, 2009 106

Figure 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 107

Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 108

Figure 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 110

Figure 45: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 113

Figure 46: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 114

Figure 47: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 115

Figure 48: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 116

Figure 49: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 117

Figure 50: Most Rated New Media Channels for New Business Generation: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 118

Figure 51: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 119

Figure 52: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 120

Figure 53: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 122

Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace MRO, Consultancy and Other Service Provider (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 123

Figure 55: Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009 125

Figure 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 126

Figure 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 128

Figure 58: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 130

Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 131

Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 132

Figure 61: Critical Success Factors for Choosing a Marketing Agency: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 133

Figure 62: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 134

Figure 63: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 140

Figure 64: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 141

Figure 65: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 142

Figure 66: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 143

Figure 67: Most Rated New Media Channels for New Business Generation: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 144

Figure 68: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 145

Figure 69: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 146

Figure 70: Importance of ROI Metric Types for Measuring Media Campaigns: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 148

Figure 71: Expected Adaptations to Marketing Activities During Recession and Recovery: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 149

Figure 72: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 150

Figure 73: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 152

Figure 74: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 154

Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 155

Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 156

Figure 77: Critical Success Factors for Choosing a Marketing Agency: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 157

Figure 78: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 158

List of Figures

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Reportlinker Adds Global Aerospace Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0154808/Reportlinker-Adds-Global-Aerospace-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

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