NEW YORK, Oct. 13 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Chemicals Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0154811/Reportlinker-Adds-Global-Chemicals-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Global Chemicals Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

"Global Chemicals Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how chemical companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading chemical companies and suppliers to the chemicals industry. The report also identifies chemical processing and manufacturing companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of 287 industry executives have been captured in our in-depth survey, of which over 45% represent Directors, C-levels & Departmental Heads and a further 25% represent senior engineers

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by chemicals companies and their suppliers

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by chemicals companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 47% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 38% looking to decrease it

- 24% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 51% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the chemicals industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

1 Table of Contents 2

1.1 List of Tables 5

1.2 List of Figures 8

2 Introduction 12

2.1 What is This Report About? 12

2.2 Methodology 12

2.3 Profile of Survey Respondents 13

3 Executive Summary 17

3.1 The Chemical Industry is Generally Optimistic About the Recovery of the Global Economy 17

3.2 The Level of Optimism About Revenue Growth is Marginally Positive Among Buyers and Suppliers 17

3.3 Chemical Companies Will Be Increasing Procurement Spend Over the Next 12 Months 17

3.4 Industry Players Face a Number of Key Challenges Due to the Recession 17

3.5 Suppliers and Buyers Are Adapting to New Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 18

4 Economic Outlook and Confidence 19

4.1 Global Economy Recovery Expectations 19

4.2 Revenue Growth Expectations 23

5 Chemical Industry Investment Outlook 27

5.1 Fastest and Slowest Growing Markets 27

5.2 M&A Activity Predictions 34

5.3 Supplier's Industry Outlook 38

6 Recession: Threats and Opportunities for the Chemical Industry 41

6.1 Leading Business Concerns Due to Recession 41

6.2 Key Actions to Overcome Business Threats 45

6.3 Key Actions to Maintain and Win Buyer Business 49

6.4 Leading Recession and Recovery Related Business Opportunities 59

7 Marketing Spend Activity 62

7.1 Annual Marketing Budgets: Suppliers to the Industry 62

7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 66

7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 71

7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 77

7.5 Annual Marketing Budgets: Chemicals Industry Players 83

7.6 Expected Change in Marketing Expenditure Levels: Chemical Industry Players 87

7.7 Change in Expenditure By Media Channel: Chemical Industry Players 91

7.8 Future Investment in Marketing and Sales Technology: Chemical Industry Players 98

8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 103

8.1 Key Marketing Aims: Suppliers 103

8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to The Industry 107

8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 112

8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 119

8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 124

8.6 Key Marketing Aims: Chemical Industry Players 126

8.7 Marketing and Sales Practices During Recession and Recovery: Chemicals Industry Players 129

8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Industry Players 134

8.9 Critical Success Factors for Choosing a Marketing Agency: Chemicals Industry Players 141

8.10 Marketing Attitudes and Approaches: Chemical Industry Players 146

9 Appendix 148

9.1 Full Survey Results-Closed Questions 148

9.2 Methodology 153

9.3 Contact Us 154

9.4 About Global Markets Direct 154

9.5 Disclaimer 154Table of Contents

1.1 List of Tables

Table 1: Count of Global Chemicals Industry Survey Respondents by Company Type (Number of Respondents), 2009 Industry Survey 13

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Chemicals Industry, 2009 14

Table 3: Buyer Respondents by Organization's Global Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 14

Table 4: Buyer Respondents by Organization's Total Employee Size (% Buyer Respondents), Global Chemicals Industry, 2009 15

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Chemicals Industry, 2009 15

Table 6: Supplier Respondents by Organization's Global Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 16

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Chemicals Industry, 2009 16

Table 8: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 21

Table 9: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 22

Table 10: Company Revenue Growth Optimism by Global Chemicals Industry Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 24

Table 11: Company Revenue Growth Optimism in the Global Chemicals Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 26

Table 12: Chemicals Processor / Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Processor / Manufacturer Respondents), 2009 29

Table 13: Chemicals Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Contractor Respondents), 2009 31

Table 14: Chemicals Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Industry Supplier Respondents), 2009 33

Table 15: Key Growth Areas in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 38

Table 16: Key Growth Areas in the Global Chemicals Industry (Analysis of CEO/MD/Board/Senior Level Supplier Respondents), 2009 39

Table 17: Key Declining Areas in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 39

Table 18: Key Declining Areas in the Global Chemicals Industry (Analysis of CEO/MD/Board/Senior Level Supplier Respondents), 2009 40

Table 19: Chemicals Processor / Manufacturer Vs. Chemicals Contractor Vs. Chemicals Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 44

Table 20: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 45

Table 21: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of All Respondents), 2009 46

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 47

Table 23: Most Important Actions Being Implemented by Chemicals Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of Chemicals Industry Suppliers Respondents), 2009 47

Table 24: Most Important Actions Being Implemented by Chemicals Processors / Manufacturers, Chemicals Contractors to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of Chemicals Processors / Manufacturers, Chemicals Contractors Respondents), 2009 48

Table 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 51

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Chemicals Processor / Manufacturer Vs. Chemicals Contractor (% Buyer Respondents), 2009 53

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009 54

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 55

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 57

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 58

Table 31: Leading Business Opportunities During the Recession in the Global Chemicals Industry (Analysis of All Respondents), 2009 59

Table 32: Leading Business Opportunities During the Recession in the Global Chemicals Industry - Senior Level Responses Only (Analysis of CEO/MD/Board/Senior Level Respondents), 2009 60

Table 33: Leading Business Opportunities for Chemicals Industry Suppliers During the Recession in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 61

Table 34: Leading Business Opportunities for Chemicals Processors / Manufacturers, Chemicals Contractors During the Recession in the Global Chemicals Industry (Analysis of Buyer Respondents), 2009 61

Table 35: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 64

Table 36: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 65

Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 69

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 70

Table 39: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 73

Table 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 80

Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 82

Table 42: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 85

Table 43: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 86

Table 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 89

Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 90

Table 46: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 93

Table 47: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 100

Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 102

Table 49: Key Marketing Aims Over the Next Year: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 104

Table 50: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 109

Table 51: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 111

Table 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 114

Table 53: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 116

Table 54: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 122

Table 55: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 123

Table 56: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 124

Table 57: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 125

Table 58: Key Marketing Aims Over the Next Year: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 127

Table 59: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 131

Table 60: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 133

Table 61: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 136

Table 62: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest Of World (% Buyer Respondents), Global Chemicals Industry, 2009 138

Table 63: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 144

Table 64: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 145

Table 65: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 146

Table 66: Marketing Attitudes and Approaches - Level Of Agreement With The Following Statements: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 147

Table 67: Full Survey Results - Closed Questions 148

Table of Tables

1.2 List of Figures

Figure: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 18

Figure 1: Global Chemicals Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 19

Figure 2: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 20

Figure 3: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 22

Figure 4: Company Revenue Growth Optimism in the Global Chemicals Industry (% All Respondents), 2009 23

Figure 5: Company Revenue Growth Optimism by Global Chemicals Industry Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 24

Figure 6: Company Revenue Growth Optimism in the Global Chemicals Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 25

Figure 7: Chemicals Processor / Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Processor / Manufacturer Respondents), 2009 28

Figure 8: Chemicals Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Contractor Respondents), 2009 30

Figure 9: Chemicals Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Industry Supplier Respondents), 2009 32

Figure 10: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Processor / Manufacturer Industry (% Chemicals Processor / Manufacturer Industry Respondents), 2009 35

Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Contractor Industry (% Chemicals Contractor Industry Respondents), 2009 36

Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Supplier Industry (% Chemicals Industry Supplier Industry Respondents), 2009 37

Figure 13: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 42

Figure 14: Chemicals Processor / Manufacturer Vs. Chemicals Contractor Vs. Chemicals Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 43

Figure 15: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 50

Figure 16: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Chemicals Processor / Manufacturer Vs. Chemicals Contractor (% Buyer Respondents), 2009 52

Figure 17: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 56

Figure 18: Annual Marketing Budget in US$: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 62

Figure 19: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 63

Figure 20: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 65

Figure 21: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 67

Figure 22: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 68

Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 70

Figure 24: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 72

Figure 25: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 75

Figure 26: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 76

Figure 27: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 78

Figure 28: Expected Marketing and Sales Technologies to Invest In Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 79

Figure 29: Expected Marketing and Sales Technologies to Invest in Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 81

Figure 30: Annual Marketing Budget in US$: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 83

Figure 31: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 84

Figure 32: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 86

Figure 33: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 87

Figure 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 88

Figure 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 90

Figure 36: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 92

Figure 37: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 95

Figure 38: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 97

Figure 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 99

Figure 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 100

Figure 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 101

Figure 42: Key Marketing Aims Over the Next Year: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 104

Figure 43: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 105

Figure 44: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 106

Figure 45: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 107

Figure 46: Most Rated New Media Channels for New Business Generation: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 108

Figure 47: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 109

Figure 48: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 110

Figure 49: Importance of ROI Metric Types for Measuring Media Campaigns: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 112

Figure 50: Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 113

Figure 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 114

Figure 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 115

Figure 53: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 117

Figure 54: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 118

Figure 55: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 119

Figure 56: Critical Success Factors for Choosing a Marketing Agency: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 120

Figure 57: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 121

Figure 58: Key Marketing Aims Over the Next Year: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 127

Figure 59: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 128

Figure 60: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 128

Figure 61: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 129

Figure 62: Most Rated New Media Channels for New Business Generation: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 130

Figure 63: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 131

Figure 64: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 132

Figure 65: Importance of ROI Metric Types for Measuring Media Campaigns: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 133

Figure 66: Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 134

Figure 67: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 135

Figure 68: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 137

Figure 69: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 139

Figure 70: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 140

Figure 71: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 141

Figure 72: Critical Success Factors for Choosing a Marketing Agency: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 142

Figure 73: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 143

List of Figures

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Reportlinker Adds Global Chemicals Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0154811/Reportlinker-Adds-Global-Chemicals-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

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