NEW YORK, Nov. 18 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0164604/Global-Construction-and-Architecture-Supplier-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

Description

Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

"Global Construction And Architecture Supplier Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how the media spend, marketing and sales strategies & practices and businesses of suppliers, manufacturers and distributors to the design and construction industries are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of architect and construction suppliers. The report also identifies suppliers and construction contractors, architects and developers future growth, M&A and investment expectations that will impact the architecture, construction and real estate industry. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 550 construction suppliers, distributors, product manufacturers and architects, developers and investors have been captured in our in-depth survey, of which over 55% represent Directors, C-levels & Departmental Heads

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide construction and design industries

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the construction and architecture industry and how these have been affected by the recession, as well as threats & opportunities, sector and region growth forecasts and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical Scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 49% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 28% looking to decrease it

- 27% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 4 of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the construction industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table Of Contents

1 Table Of Contents 2

1.1 List Of Tables 5

1.2 List Of Figures 9

2 Introduction 13

2.1 What is This Report About? 13

2.2 Methodology 13

2.3 Profile Of Survey Respondents: Construction Industry 14

2.4 Profile Of Survey Respondents: Architecture & Design Industry 17

3 Executive Summary 21

3.1 Construction and Architecture Industry Respondents Expect an Early Recovery in the Global Economy 21

3.2 Uncertainty Prevails in the Global Construction and Architecture Industry With Regards to Revenue Growth for the Next 12 Months. 21

3.3 Both Short and Long Term Challenges Daunt Construction and Architecture Industry Players 21

3.4 Construction and Architecture Suppliers Plan To Increase Marketing Budgets to Tap the Demand Rise 22

3.5 Construction and Architecture Suppliers Adapt a Two-Pronged Marketing and Sales Strategy to Face Business Concerns 23

4 Economic Outlook & Confidence 24

4.1 Global Economy Recovery Expectations 24

4.2 Global Construction Growth Forecast For 2010 32

4.3 Global Architecture Growth Forecast for 2010 34

4.4 Revenue Growth Expectations 36

5 Construction and Architecture Industry Investment Outlook 45

5.1 Construction Growth Opportunities by Region 45

5.2 Construction Growth Opportunities by Market Sector 56

5.3 Architectural Services Growth Opportunities By Region 66

5.4 Architectural Services Growth Opportunities By Market Sector 69

5.5 M&A Activity Predictions 72

5.6 Supplier's Industry Outlook 76

6 Recession: Threats & Opportunities For The Construction and Architecture Industry 81

6.1 Leading Business Concerns Due To Recession 81

6.2 Key Actions To Overcome Business Threats 89

6.3 Key Actions to Maintain & Win Buyer Business 98

6.4 Leading Recession & Recovery Related Business Opportunities 113

7 Marketing Spend Activity 121

7.1 Annual Marketing Budgets: Suppliers To The Industry 121

7.2 Expected Change In Marketing Expenditure Levels: Suppliers To The Industry 125

7.3 Change In Expenditure By Media Channel: Suppliers To The Industry 129

7.4 Future Investment In Marketing & Sales Technology: Suppliers To The Industry 136

8 Marketing & Sales Behaviors & Strategies & The Impact Of Recession & Recovery 142

8.1 Key Marketing Aims: Suppliers To The Industry 142

8.2 Marketing & Sales Practices during Recession & Recovery: Suppliers To The Industry 147

8.3 Expected Adaptations To Marketing Activities During Recession & Recovery: Suppliers To The Industry 152

8.4 Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry 160

8.5 Marketing Attitudes & Approaches: Suppliers To The Industry 164

9 Appendix 166

9.1 Full Survey Results-Closed Questions 166

9.2 Methodology 174

9.3 Contact Us 175

9.4 About Global Markets Direct 175

9.5 Disclaimer 175

List of Tables

1.1 List Of Tables

Table 1: Count Of Global Construction Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 14

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Construction Industry, 2009 14

Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Construction Industry, 2009 15

Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Construction Industry, 2009 15

Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Construction Industry, 2009 16

Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Construction Industry, 2009 16

Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Construction Industry, 2009 17

Table 8: Count Of Global Architecture Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 17

Table 9: Buyer Respondents By Job Role (% Buyer Respondents), Global Architecture Industry, 2009 18

Table 10: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Architecture Industry, 2009 18

Table 11: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Architecture Industry, 2009 19

Table 12: Supplier Respondents By Job Role (% Supplier Respondents), Global Architecture Industry, 2009 19

Table 13: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Architecture Industry, 2009 20

Table 14: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Architecture Industry, 2009 20

Table 15: Global Construction Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 26

Table 16: Global Construction Industry Expectations Of Global Economy Recovery Timings By Company Type: Construction Contractors / Project Sponsors Or Developers, Construction Equipment, Materials & Products Suppliers / Distributors, Other Construction Industry Suppliers (% All Respondents), 2009 28

Table 17: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 30

Table 18: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Company Type: Architects / Planners, Materials, Products, Fittings Suppliers / Architect Suppliers (% All Respondents), 2009 32

Table 19: Global Construction Industry Forecast Of Global Construction Economy Growth By Company Type: Construction Contractor / Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier / Distributor Vs. Other Construction Industry Supplier Vs. Average Expectations (% All Respondents), 2009 34

Table 20: Global Architecture Industry Forecast Of Global Construction Economy Growth By Company Type: Architect / Planner Vs. Materials, Products, Fittings Supplier / Architect Supplier Vs. Other Construction Industry Supplier Vs. Average Expectations (% All Respondents), 2009 35

Table 21: Company Revenue Growth Optimism By Global Construction Industry Company Type: Buyers (Construction Contractors / Project Sponsors Or Developers) Vs. Suppliers (Construction Equipment, Materials & Products Suppliers / Distributors, Other Construction Industry Suppliers) (% All Respondents), 2009 38

Table 22: Company Revenue Growth Optimism In The Global Construction Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 40

Table 23: Company Revenue Growth Optimism By Global Architecture Industry Company Type: Architects / Planners, Materials, Products, Fittings Suppliers / Architect Suppliers (% All Respondents), 2009 43

Table 24: Company Revenue Growth Optimism In The Global Architecture Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 44

Table 25: Construction Contractor / Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Construction Contractor / Project Sponsor Or Developer Respondents), 2009 48

Table 26: Construction Equipment, Materials & Products Supplier / Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), 2009 50

Table 27: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Other Construction Industry Supplier Respondents), 2009 52

Table 28: Materials, Products, Fittings Supplier / Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Materials, Products, Fittings Supplier / Architect Supplier Respondents), 2009 55

Table 29: Construction Contractor / Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Construction Contractor / Project Sponsor Or Developer Respondents), 2009 59

Table 30: Construction Equipment, Materials & Products Supplier / Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), 2009 61

Table 31: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Other Construction Industry Supplier Respondents), 2009 63

Table 32: Materials, Products, Fittings Supplier / Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Materials, Products, Fittings Supplier / Architect Supplier Respondents), 2009 65

Table 33: Architect / Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Architectural Services Industry (% Architect / Planner Respondents), 2009 68

Table 34: Architect / Planner Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Architectural Services Industry (% Architect / Planner Respondents), 2009 71

Table 35: Key Growth Areas In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 76

Table 36: Key Growth Areas In The Global Construction Industry (Analysis Of Senior Level Supplier Respondents), 2009 77

Table 37: Key Declining Areas In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 78

Table 38: Key Declining Areas In The Global Construction Industry (Analysis Of Senior Level Respondents), 2009 78

Table 39: Key Growth Areas In The Global Architecture Industry (Analysis Of Supplier Respondents), 2009 79

Table 40: Key Growth Areas In The Global Architecture Industry (Analysis Of Senior Level Supplier Respondents), 2009 79

Table 41: Key Declining Areas In The Global Architecture Industry (Analysis Of Supplier Respondents), 2009 80

Table 42: Key Declining Areas In The Global Architecture Industry (Analysis Of Senior Level Supplier Respondents), 2009 80

Table 43: Construction Contractor / Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier / Distributor Vs. Other Construction Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (% All Respondents), 2009 84

Table 44: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 85

Table 45: Architect / Planner Vs. Materials, Products, Fittings Supplier / Architect Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (% All Respondents), 2009 88

Table 46: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 89

Table 47: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Construction Industry (Analysis Of All Respondents), 2009 91

Table 48: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009- 2010 In The Global Construction Industry- Senior Level Responses Only (Analysis Of Senior Level Respondents), 2009 92

Table 49: Most Important Actions Being Implemented By Construction Equipment, Materials & Product Suppliers / Distributors, Other Construction Industry Suppliers To Overcome Leading Business Concerns In 2009- 2010 In The Global Construction Industry (Analysis Of Construction Equipment, Materials & Product Suppliers / Distributors, Other Construction Industry Suppliers Respondents), 2009 93

Table 50: Most Important Actions Being Implemented By Construction Contractors / Project Sponsors Or Developers To Overcome Leading Business Concerns In 2009- 2010 In The Global Construction Industry (Analysis Of Construction Contractors / Project Sponsors Or Developers Respondents), 2009 94

Table 51: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Architecture Industry (Analysis Of All Respondents), 2009 95

Table 52: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Architecture Industry - Senior Level Responses Only, 2009 96

Table 53: Most Important Actions Being Implemented By Materials, Products, Fittings Suppliers / Architect Suppliers To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Materials, Products, Fittings Suppliers / Architect Suppliers Respondents), 2009 97

Table 54: Most Important Actions Being Implemented By Architects / Planners To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Architects / Planners Respondents), 2009 98

Table 55: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 101

Table 56: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 102

Table 57: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 103

Table 58: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 105

Table 59: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 106

Table 60: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 107

Table 61: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 109

Table 62: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Client's Procurement Budget (% Buyer Respondents), 2009 110

Table 63: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 112

Table 64: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 113

Table 65: Leading Business Opportunities During The Recession In The Global Construction Industry (Analysis Of All Respondents), 2009 114

Table 66: Leading Business Opportunities During The Recession In The Global Construction Industry - Senior Level Responses Only (Analysis Of Senior Level Respondents), 2009 115

Table 67: Leading Business Opportunities For Construction Contractors / Project Sponsors Or Developers During The Recession In The Global Construction Industry (Analysis Of Buyer Respondents), 2009 116

Table 68: Leading Business Opportunities For Construction Equipment, Materials & Product Suppliers / Distributors, Other Construction Industry Suppliers During The Recession In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 116

Table 69: Leading Business Opportunities During The Recession In The Global Architecture Industry (Analysis Of All Respondents), 2009 118

Table 70: Leading Business Opportunities During The Recession In The Global Architecture Industry - Senior Level Responses Only, 2009 119

Table 71: Leading Business Opportunities For Architects / Planners During The Recession (Analysis Of Buyer Respondents), 2009 120

Table 72: Leading Business Opportunities For Materials, Products, Fittings Suppliers / Architect Suppliers During The Recession (Analysis Of Supplier Respondents), 2009 120

Table 73: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 123

Table 74: Annual Marketing Budget In US$ By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 124

Table 75: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 127

Table 76: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 128

Table 77: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Construction Equipment, Materials & Products Supplier / Distributor (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), Global Construction & Architecture Industry, 2009 131

Table 78: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 133

Table 79: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 139

Table 80: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 141

Table 81: Key Marketing Aims Over The Next Year: Construction Equipment, Materials & Products Supplier / Distributor (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), Global Construction & Architecture Industry, 2009 143

Table 82: Key Marketing Aims Over The Next Year: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 144

Table 83: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 149

Table 84: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 151

Table 85: Expected Adaptations To Marketing Activities During Recession & Recovery By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 155

Table 86: Expected Adaptations To Marketing Activities During Recession & Recovery By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 157

Table 87: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Construction & Architecture Industry, 2009 163

Table 88: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 163

Table 89: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 164

Table 90: Marketing Attitudes & Approaches - Level Of Agreement With The Following Statements: Construction Equipment, Materials & Products Supplier / Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Supplier Respondents), Industry, 2009 165

Table 91: Full Survey Results-Closed Questions 166

List of Figures

1.2 List Of Figures

Figure 1: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months: Construction Equipment, Materials & Products Supplier / Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Supplier Respondents), Global Construction & Architecture Industry, 2009 22

Figure 2: Global Construction Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 25

Figure 3: Global Construction Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 26

Figure 4: Global Construction Industry Expectations Of Global Economy Recovery Timings By Company Type: Construction Contractors / Project Sponsors Or Developers, Construction Equipment, Materials & Products Suppliers / Distributors, Other Construction Industry Suppliers (% All Respondents), 2009 27

Figure 5: Global Architecture Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 29

Figure 6: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 30

Figure 7: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Company Type: Architects / Planners, Materials, Products, Fittings Suppliers / Architect Suppliers (% All Respondents), 2009 31

Figure 8: Global Construction Industry Forecast Of Global Construction Economy Growth By Company Type: Construction Contractor / Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier / Distributor Vs. Other Construction Industry Supplier Vs. Average Expectations (% All Respondents), 2009 33

Figure 9: Global Architecture Industry Forecast Of Global Construction Economy Growth By Company Type: Architect / Planner Vs. Materials, Products, Fittings Supplier / Architect Supplier Vs. Other Construction Industry Supplier Vs. Average Expectations (% All Respondents), 2009 35

Figure 10: Company Revenue Growth Optimism In The Global Construction Industry (% All Respondents), 2009 37

Figure 11: Company Revenue Growth Optimism By Global Construction Industry Company Type: Buyers (Construction Contractors / Project Sponsors Or Developers) Vs. Suppliers (Construction Equipment, Materials & Products Suppliers / Distributors, Other Construction Industry Suppliers) (% All Respondents), 2009 38

Figure 12: Company Revenue Growth Optimism In The Global Construction Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 40

Figure 13: Company Revenue Growth Optimism In The Global Architecture Industry (% All Respondents), 2009 41

Figure 14: Company Revenue Growth Optimism By Global Architecture Industry Company Type: Architects / Planners, Materials, Products, Fittings Suppliers / Architect Suppliers (% All Respondents), 2009 42

Figure 15: Company Revenue Growth Optimism In The Global Architecture Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 44

Figure 16: Overall Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% All Respondents), 2009 46

Figure 17: Construction Contractor / Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Construction Contractor / Project Sponsor Or Developer Respondents), 2009 47

Figure 18: Construction Equipment, Materials & Products Supplier / Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), 2009 49

Figure 19: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Other Construction Industry Supplier Respondents), 2009 51

Figure 20: Materials, Products, Fittings Supplier / Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (% Materials, Products, Fittings Supplier / Architect Supplier Respondents), 2009 54

Figure 21: Overall Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% All Respondents), 2009 57

Figure 22: Construction Contractor / Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Construction Contractor / Project Sponsor Or Developer Respondents), 2009 58

Figure 23: Construction Contractor / Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Construction Contractor / Project Sponsor Or Developer Respondents), 2009 60

Figure 24: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Other Construction Industry Supplier Respondents), 2009 62

Figure 25: Materials, Products, Fittings Supplier / Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (% Materials, Products, Fittings Supplier / Architect Supplier Respondents), 2009 64

Figure 26: Architect / Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Architectural Services Industry (% Architect / Planner Respondents), 2009 67

Figure 27: Architect / Planner Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Architectural Services Industry (% Architect / Planner Respondents), 2009 70

Figure 28: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Construction Contractor / Project Sponsor Or Developer Industry (% Construction Contractor / Project Sponsor Or Developer Industry Respondents), 2009 74

Figure 29: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Architect / Planner Industry (% Architect / Planner Industry Respondents), 2009 75

Figure 30: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (% All Respondents), 2009 82

Figure 31: Construction Contractor / Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier / Distributor Vs. Other Construction Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (% All Respondents), 2009 83

Figure 32: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (% All Respondents), 2009 86

Figure 33: Architect / Planner Vs. Materials, Products, Fittings Supplier / Architect Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (% All Respondents), 2009 87

Figure 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 100

Figure 35: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 104

Figure 36: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 108

Figure 37: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 111

Figure 38: Annual Marketing Budget In US$: Construction Equipment, Materials & Products Supplier / Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Supplier Respondents), Global Construction & Architecture Industry, 2009 122

Figure 39: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 123

Figure 40: Annual Marketing Budget In US$ By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 124

Figure 41: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months: Construction Equipment, Materials & Products Supplier / Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Supplier Respondents), Global Construction & Architecture Industry, 2009 126

Figure 42: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 127

Figure 43: Expected % Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 128

Figure 44: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Construction Equipment, Materials & Products Supplier / Distributor (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), Global Construction & Architecture Industry, 2009 130

Figure 45: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 132

Figure 46: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 134

Figure 47: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 135

Figure 48: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months: Construction Equipment, Materials & Products Supplier / Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Supplier Respondents), Global Construction & Architecture Industry, 2009 137

Figure 49: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Construction & Architecture Industry, 2009 138

Figure 50: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (% Supplier Respondents), Global Construction & Architecture Industry, 2009 140

Figure 51: Key Marketing Aims Over The Next Year: Construction Equipment, Materials & Products Supplier / Distributor (% Construction Equipment, Materials & Products Supplier / Distributor Respondents), Global Construction & Architecture Industry, 2009 143

Figure 52: Key Marketing Aims Over The Next Year: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (% Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 144

Figure 53: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Construction & Architecture Industry, 2009 145

Figure 54: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents)

To order this report:

Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0164604/Global-Construction-and-Architecture-Supplier-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

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