NEW YORK, Oct. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Downstream and Midstream Oil and Gas Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

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Global Downstream and Midstream Oil and Gas Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

"Global Downstream and Midstream Oil and Gas Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how downstream energy companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading oil and gas companies and suppliers to the downstream and midstream oil and gas industry. The report also identifies oil and gas refining, storage, transportation, marketing and selling companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

• The opinions and forward looking statements of over 550 industry executives have been captured in our in-depth survey, of which over 40% represent Directors, C-levels & Departmental Heads and a further 31% represent senior engineers
• This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by downstream and midstream oil and gas companies and their suppliers
• The report examines current practices and provides future expectations over the next 12-24 months
• The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Key topics covered include media spend activity, marketing and sales behaviors & strategies by downstream and midstream oil and gas companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
  

Highlights

• 53% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 26% looking to decrease it
• 26% of industry players are adapting product portfolios or positioning to meet clients cost pressures
• 61% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
  

Reasons to buy

• Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
• Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the downstream and midstream oil and gas industry
• Effectively plan your business strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
  

1 Table of Contents 2

1.1 List of Tables 5

1.2 List of Figures 9

2 Introduction 13

2.1 What is This Report About? 13

2.2 Methodology 13

2.3 Profile Of Survey Respondents 14

3 Executive Summary 18

3.1 The Downstream and Midstream Oil and Gas Industry Expects an Early Recovery for the Global Economy 18

3.2 Downstream and Midstream Oil and Gas Buyers Are More Optimistic than Suppliers About Revenue Growth in the Next Year 18

3.3 Planning Difficulty, Falling Demand and Rising Prices Continue to Daunt Downstream and Midstream Companies 18

3.4 Suppliers Should Increase Awareness and Align Their Capabilities with Buyer Needs to Gain Business During the Recession 19

3.5 Both Suppliers and Buyers Plan to Increase Marketing Expenditure Over the Next Year 20

3.6 Downstream and Midstream Oil and Gas companies Adopt a Two-Pronged Marketing and Sales Strategy to Face Immediate Business Concerns 20

4 Economic Outlook & Confidence 21

4.1 Global Economy Recovery Expectations 21

4.2 Revenue Growth Expectations 25

5 Downstream & Midstream Oil & Gas Industry Investment Outlook 30

5.1 Fastest & Slowest Growing Markets 30

5.2 M&A Activity Predictions 35

5.3 Supplier's Industry Outlook 40

6 Recession: Threats & Opportunities For The Downstream Oil & Gas Industry 44

6.1 Leading Business Concerns Due To Recession 44

6.2 Key Actions To Overcome Business Threats 48

6.3 Key Actions To Maintain & Win Buyer Business 52

6.4 Leading Recession-Related Business Opportunities 61

7 Marketing Spend Activity 66

7.1 Annual Marketing Budgets: Suppliers to the Industry 66

7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 70

7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 74

7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 78

7.5 Annual Marketing Budgets: Downstream and Midstream Oil and Gas Industry Players 83

7.6 Expected Change in Marketing Expenditure Levels: Downstream and Midstream Oil and Gas Industry Players 87

7.7 Change in Expenditure By Media Channel: Downstream and Midstream Oil and Gas Industry Players 91

7.8 Future Investment in Marketing and Sales Technology: Downstream and Midstream Oil and Gas Industry Players 95

8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 100

8.1 Key Marketing Aims: Suppliers 100

8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers 105

8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 109

8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 118

8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 122

8.6 Key Marketing Aims: Downstream and Midstream Oil and Gas Industry Players 123

8.7 Marketing and Sales Practices During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players 128

8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Downstream and Midstream Oil and Gas Industry Players 132

8.9 Critical Success Factors for Choosing a Marketing Agency: Downstream and Midstream Oil and Gas Industry Players 139

8.10 Marketing Attitudes and Approaches: Downstream and Midstream Oil and Gas Industry Players 143

9 Appendix 145

9.1 Full Survey Results-Closed Questions 145

9.2 Methodology 150

9.3 Contact Us 151

9.4 About Global Markets Direct 151

9.5 Disclaimer 151

Table of Contents

1.1 List of Tables

Table 1: Count Of Global Downstream & Midstream Oil & Gas Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 14

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 14

Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 15

Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 15

Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 16

Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 16

Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Downstream & Midstream Oil & Gas Industry, 2009 17

Table 8: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 23

Table 9: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 25

Table 10: Company Revenue Growth Optimism By Global Downstream & Midstream Oil & Gas Industry Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 27

Table 11: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 29

Table 12: Midstream Oil & Gas Storage & Transportation Business and Downstream Oil & Gas Refiner/ Retailer Industry: Market Predictions Of Fastest and Slowest Growing Regions (% Buyer Respondents) 32

Table 13: Midstream / Downstream Oil & Gas Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Midstream / Downstream Oil & Gas Supplier Respondents), 2009 34

Table 14: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009 41

Table 15: Key Growth Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Senior Level Supplier Respondents), 2009 42

Table 16: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Supplier Respondents), 2009 43

Table 17: Key Declining Areas In The Global Downstream & Midstream Oil & Gas Industry (Analysis Senior Level Supplier Respondents), 2009 43

Table 18: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer Vs. Midstream / Downstream Oil & Gas Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 47

Table 19: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 48

Table 20: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 (Analysis Of All Respondents) 49

Table 21: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 - Senior Level Responses Only (Analysis Of CEO/MD/Board Level Respondents) 50

Table 22: Most Important Actions Being Implemented By Midstream/Downstream Oil & Gas Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Midstream / Downstream Oil & Gas Suppliers Respondents), 2009 51

Table 23: Most Important Actions Being Implemented By Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers To Overcome Leading Business Concerns In 2009-2010 In The Global Downstream & Midstream Oil & Gas Industry (Analysis Of Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers Respondents), 2009 52

Table 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 55

Table 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer (% Buyer Respondents), 2009 56

Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 57

Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 58

Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 60

Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 61

Table 30: Leading business opportunities during the recession In The Global downstream & midstream oil & gas industry (Analysis of all respondents), 2009 62

Table 31: Leading business opportunities during the recession In The Global downstream & midstream oil & gas industry (Analysis of CEO/MD/Board Level respondents), 2009 63

Table 32: Leading business opportunities For Midstream / Downstream Oil & Gas Suppliers During The Recession In The Global downstream & midstream oil & gas industry (Analysis of Supplier respondents), 2009 64

Table 33: Leading business opportunities For Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers During The Recession In The Global downstream & midstream oil & gas industry (Analysis of Buyer respondents), 2009 65

Table 34: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 68

Table 35: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 69

Table 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 72

Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 73

Table 38: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 76

Table 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 81

Table 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 83

Table 41: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 85

Table 42: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 86

Table 43: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 89

Table 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 90

Table 45: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 93

Table 46: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 97

Table 47: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 99

Table 48: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 101

Table 49: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 106

Table 50: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 108

Table 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 112

Table 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 114

Table 53: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 121

Table 54: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 121

Table 55: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 122

Table 56: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 123

Table 57: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 125

Table 58: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 129

Table 59: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 131

Table 60: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 135

Table 61: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 137

Table 62: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 142

Table 63: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 142

Table 64: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 143

Table 65: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 144

Table 66: Full Survey Results-Closed Questions 145

Table of Tables

1.2 List of Figures

Figure 1: Leading Business Concerns for the Period 2009-2010 Among Global Downstream and Midstream Oil and Gas Industry Buyers and Suppliers (% All Respondents), 2009 19

Figure 2: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 22

Figure 3: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 23

Figure 4: Global Downstream & Midstream Oil & Gas Industry Expectations Of Global Economy Recovery Timings By Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 24

Figure 5: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry (% All Respondents), 2009 26

Figure 6: Company Revenue Growth Optimism By Global Downstream & Midstream Oil & Gas Industry Company Type: Midstream Oil & Gas Storage & Transportation Businesses, Downstream Oil & Gas Refiner / Retailers, Midstream / Downstream Oil & Gas Suppliers (% All Respondents), 2009 27

Figure 7: Company Revenue Growth Optimism In The Global Downstream & Midstream Oil & Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 28

Figure 8: Midstream Oil & Gas Storage & Transportation Business and Downstream Oil & Gas Refiner/ Retailer Industry: Market Predictions Of Fastest and Slowest Growing Regions (% Buyer Respondents) 31

Figure 9: Midstream / Downstream Oil & Gas Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Midstream / Downstream Oil & Gas Supplier Respondents), 2009 33

Figure 10: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Midstream Oil & Gas Storage & Transportation Business Industry (% Midstream Oil & Gas Storage & Transportation Business Industry Respondents), 2009 37

Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Downstream Oil & Gas Refiner / Retailer Industry (% Downstream Oil & Gas Refiner / Retailer Industry Respondents), 2009 39

Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Midstream / Downstream Oil & Gas Supplier Industry (% Midstream / Downstream Oil & Gas Supplier Industry Respondents), 2009 40

Figure 13: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 45

Figure 14: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer Vs. Midstream / Downstream Oil & Gas Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Downstream & Midstream Oil & Gas Industry Buyers And Suppliers (% All Respondents), 2009 46

Figure 15: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 54

Figure 16: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Midstream Oil & Gas Storage & Transportation Business Vs. Downstream Oil & Gas Refiner / Retailer (% Buyer Respondents), 2009 56

Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Downstream & Midstream Oil & Gas Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 59

Figure 18: Annual Marketing Budget in US$: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 67

Figure 19: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 68

Figure 20: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 69

Figure 21: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 71

Figure 22: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 72

Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 73

Figure 24: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 75

Figure 25: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 77

Figure 26: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 78

Figure 27: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 79

Figure 28: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 80

Figure 29: Expected Marketing and Sales Technologies to Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 82

Figure 30: Annual Marketing Budget in US$: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 84

Figure 31: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 85

Figure 32: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 86

Figure 33: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 88

Figure 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 89

Figure 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 90

Figure 36: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 92

Figure 37: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 94

Figure 38: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 95

Figure 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 96

Figure 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 97

Figure 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 98

Figure 42: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 101

Figure 43: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 102

Figure 44: Most Important Key Marketing Aims Over the Next Year By Company Turnover (%Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 103

Figure 45: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 104

Figure 46: Most Rated New Media Channels for New Business Generation: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 105

Figure 47: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 106

Figure 48: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 107

Figure 49: Importance of ROI Metric Types for Measuring Media Campaigns: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 109

Figure 50: Expected Adaptations to Marketing Activities During Recession and Recovery: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 110

Figure 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 111

Figure 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 113

Figure 53: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 115

Figure 54: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 116

Figure 55: Expected Change in Face-to-Face Meetings Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 117

Figure 56: Critical Success Factors for Choosing a Marketing Agency: Midstream / Downstream Oil and Gas Supplier (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 119

Figure 57: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 120

Figure 58: Key Marketing Aims Over the Next Year: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 124

Figure 59: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (%Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 125

Figure 60: Most Important Key Marketing Aims Over the Next Year By Company Turnover (%Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 126

Figure 61: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 127

Figure 62: Most Rated New Media Channels for New Business Generation: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 128

Figure 63: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 129

Figure 64: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 130

Figure 65: Importance of ROI Metric Types for Measuring Media Campaigns: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 132

Figure 66: Expected Adaptations to Marketing Activities During Recession and Recovery: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 133

Figure 67: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 134

Figure 68: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 136

Figure 69: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 138

Figure 70: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 138

Figure 71: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 139

Figure 72: Critical Success Factors for Choosing a Marketing Agency: Midstream / Downstream Oil and Gas Business (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 140

Figure 73: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Downstream and Midstream Oil and Gas Industry, 2009 141

List of Figures

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Reportlinker Adds Global Downstream and Midstream Oil and Gas Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0154812/Reportlinker-Adds-Global-Downstream-and-Midstream-Oil-and-Gas-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

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