NEW YORK, Oct. 8 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Hotels Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151450/Reportlinker-Adds-Global-Hotels-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Summary

"Global Hotels Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published in association with ICD Research that analyzes how equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the hotels industry. The report also identifies hotel owner, operator and management companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of 125 hotel company respondents have been captured in our in-depth survey, of which 85% represent Directors, C-levels & Departmental Heads

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by hotel owner, operator and management companies and industry suppliers worldwide

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by hotel owner, operator and management companies and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 42% of industry players are looking to increase their marketing expenditure over the next 12 months, with 40% looking to decrease it

- 25% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 61% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the hotel industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table of Contents 2

1.1 List of Tables 4

1.2 List of Figures 7

2 Introduction 9

2.1 What is This Report About? 9

2.2 Methodology 9

2.3 Profile of Survey Respondents 10

3 Executive Summary 14

3.1 The Hotel Industry Is Generally Optimistic About the Recovery of the Global Economy 14

3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers 14

3.3 Hotel Industry Buyer Companies Will Be Increasing Marketing Spend Over the Next 12 Months 14

3.4 Industry Players Face a Number of Key Challenges Due to the Recession 15

3.5 Buyers Are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns 16

4 Economic Outlook and Confidence 17

4.1 Global Economy Recovery Expectations 17

4.2 Revenue Growth Expectations 21

5 Hotel Industry Investment Outlook 26

5.1 Fastest and Slowest Growing Markets 26

5.2 M&A Activity Predictions 32

5.3 Suppliers' Industry Outlook 34

6 Recession: Threats and Opportunities for the Hotel Industry 37

6.1 Leading Business Concerns Due to Recession 37

6.2 Key Actions to Overcome Business Threats 40

6.3 Key Actions to Maintain and Win Buyer Business 44

6.4 Leading Recession-Related Business Opportunities 52

7 Marketing Spend Activity 57

7.1 Annual Marketing Budgets: Buyers 57

7.2 Expected Change in Marketing Expenditure Levels: Buyers to the Industry 62

7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 67

7.4 Future Investment in Marketing and Sales Technology: Buyers to the Industry 72

8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 78

8.1 Key Marketing Aims: Hotel Industry Players 78

8.2 Marketing and Sales Practices During Recession and Recovery: Hotel Industry Players 82

8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Hotel Industry Players 87

8.4 Critical Success Factors for Choosing a Marketing Agency: Hotel Industry Players 95

8.5 Marketing Attitudes and Approaches: Hotel Industry Players 100

9 Appendix 102

9.1 Full Survey Results-Closed Questions 102

9.2 Methodology 107

9.3 Contact Us 108

9.4 About Global Markets Direct 108

9.5 Disclaimer 108

List of Tables

1.1 List of Tables

Table 1: Count of Global Hotel Industry Survey Respondents By Company Type (Number of Respondents), 2009 Industry Survey 10

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Hotel Industry, 2009 10

Table 3: Buyer Respondents By Organizations' Global Turnover (% Buyer Respondents), Global Hotel Industry, 2009 11

Table 4: Buyer Respondents By Organizations' Total Number of Employees (% Buyer Respondents), Global Hotel Industry, 2009 11

Table 5: Buyer Respondents By Number of Rooms Managed or Franchised Worldwide (% Buyer Respondents), Global Hotel Industry, 2009 12

Table 6: Buyer Respondents By Primary Hotel Segment Operating in (% Buyer Respondents),Global Hotel Industry, 2009 12

Table 7: Supplier Respondents By Job Role (% Supplier Respondents), Global Hotel Industry, 2009 13

Table 8: Supplier Respondents By Organizations' Global Turnover (% Supplier Respondents), Global Hotel Industry, 2009 13

Table 9: Supplier Respondents By Organizations' Total Number of Employees (% Supplier Respondents), Global Hotel Industry, 2009 13

Table 10: Global Hotel Industry Expectations of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest of the World (% All Respondents), 2009 19

Table 11: Global Hotel Industry Expectations of Global Economy Recovery Timings By Company Type: Hotel Management Companies / Owners / Operators, Hotel Industry Suppliers (% All Respondents), 2009 21

Table 12: Company Revenue Growth Optimism By Global Hotel Industry Company Type: Hotel Management Companies / Owners / Operators, Hotel Industry Suppliers (% All Respondents), 2009 23

Table 13: Company Revenue Growth Optimism in the Global Hotel Industry By Region: North America, Europe, Asia-Pacific, Rest of the World (% All Respondents), 2009 24

Table 14: Hotel Company Revenue Growth Optimism in the Global Hotel Industry By Number of Rooms Managed or Franchised Worldwide (% Buyer Respondents), 2009 25

Table 15: Hotel Company Revenue Growth Optimism in the Global Hotel Industry By Primary Hotel Segment Operating In (% Buyer Respondents), 2009 25

Table 16: Hotel Management Company / Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hotel Management Company / Owner / Operator Respondents), 2009 28

Table 17: Hotel Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hotel Industry Supplier Respondents), 2009 31

Table 18: Key Growth Areas in the Global Hotel Industry (Analysis of Supplier Respondents), 2009 35

Table 19: Key Declining Areas in the Global Hotel Industry (Analysis of Supplier Respondents), 2009 36

Table 20: Leading Business Concerns for the Period 2009-2010 Among Global Hotel Industry Buyers and Suppliers By Region: North America, Europe, Asia-Pacific, Rest of the World (% All Respondents), 2009 39

Table 21: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Hotel Industry (Analysis Of All Respondents), 2009 41

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Hotel Industry - Senior-Level Responses Only (Analysis Of CEO / MD / Director / Vice President / Board-Level Respondents), 2009 42

Table 23: Most Important Actions Being Implemented By Hotel Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Hotel Industry (Analysis of Hotel Industry Supplier Respondents), 2009 43

Table 24: Most Important Actions Being Implemented By Hotel Management Companies / Owners / Operators to Overcome Leading Business Concerns in 2009-2010 in the Global Hotel Industry (Analysis of Hotel Management Companies / Operators / Owners Respondents), 2009 44

Table 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Supplier Responses Versus All Buyer Responses (% All Respondents) 47

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 48

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Analysis of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 49

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Analysis of All Buyer Respondents By Region (% Buyer Respondents), 2009 51

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Analysis of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents with Purchasing Decision Influence), 2009 52

Table 30: Leading Business Opportunities During the Recession in the Global Hotel Industry (Analysis of All Respondents), 2009 53

Table 29: Leading Business Opportunities During the Recession in the Global Hotel Industry - Senior-Level Responses Only (Analysis of CEO / MD / Director / Vice President / Board-Level Respondents), 2009 54

Table 30: Leading Business Opportunities for Hotel Industry Suppliers During the Recession in the Global Hotel Industry (Analysis of Supplier Respondents), 2009 55

Table 31: Leading Business Opportunities for Hotel Management Companies / Operators / Owners During the Recession in the Hotel Industry (Analysis of Buyer Respondents), 2009 56

Table 32: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 60

Table 33: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 62

Table 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 65

Table 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 66

Table 36: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 69

Table 37: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents),Global Hotel Industry, 2009 75

Table 38: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 77

Table 39: Key Marketing Aims Over the Next Year: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 79

Table 40: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 84

Table 41: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 86

Table 42: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 90

Table 43: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 92

Table 44: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Hotel Industry, 2009 98

Table 45: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 99

Table 46: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 100

Table 47: Marketing Attitudes and Approaches: Level of Agreement with the Following Statements: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 101

Table 48: Full Survey Results-Closed Questions 102

List of Figures

1.2 List of Figures

Figure 1: Leading Business Concerns for the Period 2009-2010 Among Global Hotel Industry Buyers and Suppliers (% All Respondents), 2009 15

Figure 2: Global Hotel Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 18

Figure 3: Global Hotel Industry Expectations of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest of the World (% All Respondents), 2009 19

Figure 4: Global Hotel Industry Expectations of Global Economy Recovery Timings By Company Type: Hotel Management Companies / Owners / Operators, Hotel Industry Suppliers (% All Respondents), 2009 20

Figure 5: Company Revenue Growth Optimism in the Global Hotel Industry (% All Respondents), 2009 22

Figure 6: Company Revenue Growth Optimism By Global Hotel Industry Company Type: Hotel Management Companies / Owners / Operators, Hotel Industry Suppliers (% All Respondents), 2009 23

Figure 7: Company Revenue Growth Optimism in the Global Hotel Industry By Region: North America, Europe, Asia-Pacific, Rest of the World (% All Respondents), 2009 24

Figure 8: Hotel Management Company / Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hotel Management Company / Owner / Operator Respondents), 2009 27

Figure 9: Hotel Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hotel Industry Supplier Respondents), 2009 30

Figure 10: M&A Activity Expectations Over the Next 12 Months in the Global Hotel Management Company / Owner / Operator Industry (% Hotel Management Company / Owner / Operator Industry Respondents), 2009 33

Figure 11: M&A Activity Expectations Over the Next 12 Months in the Global Hotel Industry Supplier Industry (% Hotel Industry Supplier Industry Respondents), 2009 34

Figure 12: Leading Business Concerns for the Period 2009-2010 Among Global Hotel Industry Buyers and Suppliers (% All Respondents), 2009 38

Figure 13: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 46

Figure 14: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hotel Industry: Analysis of All Buyer Respondents By Region (% Buyer Respondents), 2009 50

Figure 15: Annual Marketing Budget in US$: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 58

Figure 16: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 59

Figure 17: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 61

Figure 18: Expected % Change In Marketing Expenditure Levels Over the Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 63

Figure 19: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 64

Figure 20: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 66

Figure 21: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 68

Figure 22: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 70

Figure 23: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 72

Figure 24: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 73

Figure 25: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 74

Figure 26: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 76

Figure 27: Key Marketing Aims Over the Next Year: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 79

Figure 28: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Hotel Industry, 2009 80

Figure 29: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 81

Figure 30: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 82

Figure 31: Most Rated New Media Channels for New Business Generation: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 83

Figure 32: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 84

Figure 33: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 85

Figure 34: Importance of ROI Metric Types for Measuring Media Campaigns: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 87

Figure 35: Expected Adaptations to Marketing Activities During Recession and Recovery: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 88

Figure 36: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 89

Figure 37: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 91

Figure 38: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 93

Figure 39: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Hotel Industry, 2009 94

Figure 40: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Hotel Industry, 2009 95

Figure 41: Critical Success Factors for Choosing a Marketing Agency: Hotel Management Company / Owner / Operator (% Buyer Respondents), Global Hotel Industry, 2009 96

Figure 42: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Hotel Industry, 2009 97

To order this report:

Reportlinker Adds Global Hotels Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151450/Reportlinker-Adds-Global-Hotels-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

More market research reports here!

    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
    US: (805)652-2626
    Intl: +1 805-652-2626

SOURCE Reportlinker

Back to top

RELATED LINKS
http://www.reportlinker.com