NEW YORK, Oct. 6 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Power Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151449/Reportlinker-Adds-Global-Power-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Summary

"Global Power Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published in association with ICD Research that analyzes how power companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to fossil fuel, nuclear, hydro and renewable power companies. The report also identifies power companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 1,300 industry executives have been captured in our in-depth survey, of which 50% represent Directors, C-levels & Departmental Heads

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by power companies and their suppliers and contractors

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by power generation and distribution companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 61% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 19% looking to decrease it

- 27% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 56% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the power industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table Of Contents 2

1.1 List Of Tables 5

1.2 List Of Figures 8

2 Introduction 12

2.1 What is This Report About? 12

2.2 Methodology 12

2.3 Profile of Survey Respondents 13

3 Executive Summary 17

3.1 The Power Industry is Generally Optimistic About the Recovery of the Global Economy 17

3.2 The Level of Optimism About Revenue Growth is Similar Among Both Buyers and Suppliers 17

3.3 Power Companies Will Increase Marketing Spend Over the Next 12 Months 17

3.4 Industry Players Face a Number of Key Challenges Due to the Recession 18

3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 19

4 Economic Outlook & Confidence 20

4.1 Global Economy Recovery Expectations 20

4.2 Revenue Growth Expectations 24

5 Power Industry Investment Outlook 29

5.1 Fastest & Slowest Growing Markets 29

5.2 M&A Activity Predictions 48

5.3 Supplier's Industry Outlook 54

6 Recession & Recovery: Threats & Opportunities For The Power Industry 59

6.1 Leading Business Concerns Due To Recession 59

6.2 Key Actions to Overcome Business Threats 68

6.3 Key Actions to Maintain and Win Buyer Business 73

6.4 Leading Recession and Recovery Related Business Opportunities 82

7 Marketing Spend Activity 87

7.1 Annual Marketing Budgets: Suppliers to the Industry 87

7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 91

7.3 Change in Expenditure by Media Channel: Suppliers to the Industry 95

7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 100

7.5 Annual Marketing Budgets: Power Industry Players 106

7.6 Expected Change in Marketing Expenditure Levels: Power Industry Players 110

7.7 Change in Expenditure by Media Channel: Power Industry Players 114

7.8 Future Investment in Marketing and Sales Technology: Power Industry Players 118

8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 124

8.1 Key Marketing Aims: Suppliers to the Industry 124

8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry 129

8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 135

8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 143

8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 148

8.6 Key Marketing Aims: Power Industry Players 149

8.7 Marketing and Sales Practices During Recession and Recovery: Power Industry Players 153

8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Power Industry Players 158

8.9 Critical Success Factors for Choosing a Marketing Agency: Power Industry Players 165

8.10 Marketing Attitudes and Approaches: Power Industry Players 170

9 Appendix 172

9.1 Full Survey Results-Closed Questions 172

9.2 Methodology 178

9.3 Contact Us 179

9.4 About Global Markets Direct 179

9.5 Disclaimer 179

List of Tables

1.1 List Of Tables

Table 1: Count Of Global Power Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 13

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Power Industry, 2009 14

Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Power Industry, 2009 14

Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Power Industry, 2009 15

Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Power Industry, 2009 15

Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Power Industry, 2009 16

Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Power Industry, 2009 16

Table 8: Global Power Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 22

Table 9: Global Power Industry Expectations of Global Economy Recovery Timings by Company Type: Power Generators Vs. Power Industry Suppliers Vs. Power Plant Contractors (% All Respondents), 2009 24

Table 10: Company Revenue Growth Optimism by Global Power Industry Company Type: Power Generators Vs. Power Industry Suppliers Vs. Power Plant Contractors (% All Respondents), 2009 26

Table 11: Company Revenue Growth Optimism in the Global Power Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 28

Table 12: Fossil Fuel Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Fossil Fuel Power Generator Respondents), 2009 32

Table 13: Nuclear Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Nuclear Power Generator Respondents), 2009 35

Table 14: Hydropower Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Hydropower Generator Respondents), 2009 38

Table 15: Renewable Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Renewable Power Generator Respondents), 2009 41

Table 16: Power Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Distributor Respondents), 2009 44

Table 17: Power Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Industry Supplier Respondents), 2009 47

Table 18: Key Growth Areas in the Global Power Industry (Analysis of Supplier Respondents), 2009 55

Table 19: Key Growth Areas in the Global Power Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 56

Table 20: Key Declining Areas in the Global Power Industry (Analysis of Supplier Respondents), 2009 57

Table 21: Key Declining Areas in the Global Power Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 58

Table 22: Leading Business Concerns for the Period 2009-2010 Among the Global Power Industry by Sector: Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors (% All Buyer Respondents), 2010 62

Table 23: Leading Business Concerns for the Period 2009-2010 Among Power Industry Suppliers (% All Supplier Respondents), The Global Power Industry 2009 64

Table 24: Leading Business Concerns for the Period 2009-2010 Among Global Power Industry Buyers by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), 2009 66

Table 25: Leading Business Concerns for the Period 2009-2010 Among Global Power Industry Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), 2009 68

Table 26: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Power Industry (Analysis of All Respondents), 2009 69

Table 27: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Power Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 70

Table 28: Most Important Actions Being Implemented by Power Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Power Industry (Analysis of Power Industry Suppliers Respondents), 2009 71

Table 29: Most Important Actions Being Implemented by Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors to Overcome Leading Business Concerns in 2009-2010 in the Global Power Industry (Analysis of Power Generators, Power Distributors Respondents), 2009 72

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 75

Table 31: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors (% Buyer Respondents), 2009 77

Table 32: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009 78

Table 33: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 79

Table 34: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 81

Table 35: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 82

Table 36: Leading Business Opportunities During the Recession in the Global Power Industry (Analysis of All Respondents), 2009 83

Table 37: Leading Business Opportunities During The Recession In The Global Power Industry - Senior Level Responses Only (Analysis Of CEO/MD/Board Level Respondents),2009 84

Table 38: Global Fossil Fuel Power Industry, Leading Business Opportunities During Recession (Analysis of Supplier Respondents), 2009 85

Table 39: Leading Business Opportunities by Power Company Type: Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors During the Recession in the Global Power Industry (Analysis of Buyer Respondents), 2009 86

Table 40: Annual Marketing Budget in US$: Power Industry Supplier (% Power Industry Supplier Respondents), Global Power Industry, 2009 88

Table 41: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 93

Table 42: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 94

Table 43: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Power Industry, 2009 97

Table 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 104

Table 45: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 106

Table 46: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 108

Table 47: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 110

Table 48: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 112

Table 49: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 113

Table 50: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Power Generator (% Buyer Respondents), Global Power Industry, 2009 116

Table 51: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 121

Table 52: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 123

Table 53: Key Marketing Aims Over the Next Year: Power Industry Supplier (% Power Industry Supplier Respondents), Global Power Industry, 2009 125

Table 54: Key Marketing Aims Over the Next Year: Power Plant Contractor (% Power Plant Contractor Respondents), Global Power Industry, 2009 126

Table 55: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 131

Table 56: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 133

Table 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 138

Table 58: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 140

Table 59: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Power Industry, 2009 146

Table 60: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 147

Table 61: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 148

Table 62: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Power Industry Supplier (% Supplier Respondents), Global Power Industry, 2009 149

Table 63: Key Marketing Aims Over the Next Year: Power Generator (% Buyer Respondents), Global Power Industry, 2009 150

Table 64: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 155

Table 65: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 157

Table 66: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 161

Table 67: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 163

Table 68: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Power Industry, 2009 168

Table 69: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 169

Table 70: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 170

Table 71: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Power Generator (% Buyer Respondents), Global Power Industry, 2009 171

Table 72: Full Survey Results-Closed Questions 172

List of Figures

1.2 List Of Figures

Figure 1: Leading Business Concerns For The Period 2009-2010 Among The Global Power Industry (% All Buyer Respondents), 2009 18

Figure 2: Global Power Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 21

Figure 3: Global Power Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 22

Figure 4: Global Power Industry Expectations of Global Economy Recovery Timings by Company Type: Power Generators Vs. Power Industry Suppliers Vs. Power Plant Contractors (% All Respondents), 2009 23

Figure 5: Company Revenue Growth Optimism in the Global Power Industry (% All Respondents), 2009 25

Figure 6: Company Revenue Growth Optimism by Global Power Industry Company Type: Power Generators Vs. Power Industry Suppliers Vs. Power Plant Contractors (% All Respondents), 2009 26

Figure 7: Company Revenue Growth Optimism in the Global Power Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 27

Figure 8: Fossil Fuel Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Fossil Fuel Power Generator Respondents), 2009 31

Figure 9: Nuclear Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Nuclear Power Generator Respondents), 2009 34

Figure 10: Hydropower Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Hydropower Generator Respondents), 2009 37

Figure 11: Renewable Power Generator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Renewable Power Generator Respondents), 2009 40

Figure 12: Power Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Distributor Respondents), 2009 43

Figure 13: Power Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Power Industry Supplier Respondents), 2009 46

Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Fossil Fuel Power Generator Industry (% Fossil Fuel Power Generator Industry Respondents), 2009 49

Figure 15: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Nuclear Power Generator Industry (% Nuclear Power Generator Industry Respondents), 2009 50

Figure 16: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Hydropower Generator Industry (% Hydropower Generator Industry Respondents), 2009 51

Figure 17: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Renewable Power Generator Industry (% Renewable Power Generator Industry Respondents), 2009 52

Figure 18: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Power Distributor Industry (% Power Distributor Industry Respondents), 2009 53

Figure 19: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Power Industry Supplier Industry (% Power Industry Supplier Industry Respondents), 2009 54

Figure 20: Leading Business Concerns for the Period 2009-2010 Among the Global Power Industry (% All Buyer Respondents), 2009 60

Figure 21: Leading Business Concerns for the Period 2009-2010 Among the Global Power Industry by Sector: Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors (% All Buyer Respondents), 2010 61

Figure 22: Leading Business Concerns for the Period 2009-2010 Among Power Industry Suppliers (% All Supplier Respondents), The Global Power Industry 2009 63

Figure 23: Leading Business Concerns for the Period 2009-2010 Among Global Power Industry Buyers by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), 2009 65

Figure 24: Leading Business Concerns for the Period 2009-2010 Among Global Power Industry Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), 2009 67

Figure 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 74

Figure 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Fossil Fuel Power Generator Vs. Nuclear Power Generators Vs. Hydropower Generators Vs. Renewable Power Generators Vs. Power Distributors (% Buyer Respondents), 2009 76

Figure 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Power Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 80

Figure 28: Annual Marketing Budget in US$: Power Industry Supplier and Contractor (% Power Industry Supplier and Contractor Respondents), Global Power Industry, 2009 88

Figure 29: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 89

Figure 30: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 90

Figure 31: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 92

Figure 32: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 93

Figure 33: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 94

Figure 34: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Power Industry Supplier (% Supplier Respondents), Global Power Industry, 2009 96

Figure 35: Expected Increase in Expenditure by Media Channel Over the Next 12 Months: Power Industry Supplier Vs. Power Plant Contractor (% Supplier And Power Plant Contractor Respondents), Global Power Industry, 2009 98

Figure 36: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 99

Figure 37: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 100

Figure 38: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 101

Figure 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 103

Figure 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 105

Figure 41: Annual Marketing Budget in US$: Power Generator (% Buyer Respondents), Global Power Industry, 2009 107

Figure 42: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 108

Figure 43: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 109

Figure 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Power Generator (% Buyer Respondents), Global Power Industry, 2009 111

Figure 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 112

Figure 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 113

Figure 47: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Power Generator (% Buyer Respondents), Global Power Industry, 2009 115

Figure 48: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 117

Figure 49: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 118

Figure 50: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Power Generator (% Buyer Respondents), Global Power Industry, 2009 119

Figure 51: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 120

Figure 52: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 122

Figure 53: Key Marketing Aims Over the Next Year: Power Industry Supplier (% Power Industry Supplier Respondents), Global Power Industry, 2009 125

Figure 54: Key Marketing Aims Over the Next Year: Power Plant Contractor (% Power Plant Contractor Respondents), Global Power Industry, 2009 126

Figure 55: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Power Industry, 2009 127

Figure 56: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 128

Figure 57: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 129

Figure 58: Most Rated New Media Channels for New Business Generation: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 130

Figure 59: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 131

Figure 60: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 132

Figure 61: Importance of ROI Metric Types for Measuring Media Campaigns: Power Industry Supplier (% Power Industry Supplier Respondents), Global Power Industry, 2009 134

Figure 62: Importance of ROI Metric Types for Measuring Media Campaigns: Power Plant Contractor (% Power Plant Contractor Respondents), Global Power Industry, 2009 135

Figure 63: Expected Adaptations to Marketing Activities During Recession and Recovery: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 136

Figure 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 137

Figure 65: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 139

Figure 66: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 141

Figure 67: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Power Industry, 2009 142

Figure 68: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Power Industry, 2009 143

Figure 69: Critical Success Factors for Choosing a Marketing Agency: Power Industry Supplier Vs. Power Plant Contractor (% Supplier Respondents), Global Power Industry, 2009 144

Figure 70: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Power Industry, 2009 145

Figure 71: Key Marketing Aims Over the Next Year: Power Generator (% Buyer Respondents), Global Power Industry, 2009 150

Figure 72: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Power Industry, 2009 151

Figure 73: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 152

Figure 74: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 153

Figure 75: Most Rated New Media Channels for New Business Generation: Power Generator (% Buyer Respondents), Global Power Industry, 2009 154

Figure 76: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 155

Figure 77: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 156

Figure 78: Importance of ROI Metric Types for Measuring Media Campaigns: Power Generator (% Buyer Respondents), Global Power Industry, 2009 157

Figure 79: Expected Adaptations to Marketing Activities During Recession and Recovery: Power Generator (% Buyer Respondents), Global Power Industry, 2009 159

Figure 80: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 160

Figure 81: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 162

Figure 82: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Power Generator (% Buyer Respondents), Global Power Industry, 2009 164

Figure 83: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Power Industry, 2009 164

Figure 84: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Power Industry, 2009 165

Figure 85: Critical Success Factors for Choosing a Marketing Agency: Power Generator (% Buyer Respondents), Global Power Industry, 2009 166

Figure 86: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Power Industry, 2009 167

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Reportlinker Adds Global Power Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151449/Reportlinker-Adds-Global-Power-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

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