NEW YORK, June 1 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Web 2.0 Business Models, Geolocation & Presence 2010-2014

http://www.reportlinker.com/p0203263/Mobile-Web-20-Business-Models-Geolocation--Presence-2010-2014.html

Highly Detailed SWOT & Recommendations

In-depth Analysis of Key Players Strategies

Extensive Critique of Mobile Web 2.0 Framework

As the second part of Juniper Research's focus on mobile web 2.0, this highly anticipated second report fully investigates the business models underpinning the growth in mobile web 2.0, analysing opportunities in freemium and premium services through to ad supported content distribution. This key study looks at the major strategies of a number of players across geolocation and presence, focusing on the primary growth areas for mobile web 2.0 including VoIP & IM.

Key forecasts include adspend on mobile presence-based services, together with operator-billed IM & VoIP revenues as well as user numbers, usage levels and the proportion of users who pay for services. The report also includes forecasts for the retail costs of SMS and MMS, along with the total global adspend on mobile Web 2.0 services split by social web, dating & presence.

Crucially, this report includes a series of practical recommendations for mobile web 2.0 players as well as a detailed SWOT analyses for ODMs (original device manufacturers), mobile network operators, service providers and media & technology owners.

Key questions that the report answers:

1. What are the prevalent and developing business models for Mobile Web 2.0 services?
2. What is the current value of mobile VoIP and IM services, and how will these develop over the next five years?
3. Which strategies should operators, ODMs and content/service providers adopt to monetise Mobile Web 2.0?
4. What are the major distribution mechanisms for Mobile Web 2.0 services?
5. Who are the key players in the Mobile Web 2.0 value chain?
6. To what extent will advertising become a key revenue stream in Mobile Web 2.0?
7. What are the key challenges in monetising Mobile Web 2.0?

Table of Contents

Executive Summary

1. Key Recommendations

1.1 Conclusion

1.2 Recommendations

1.2.1 Market Summary

1.2.2 Recommendations for Service Providers

i. MNOs

a. Access to Network Assets

Figure 1.1: Opening Up the Network

b. Policies

c. PaaS and Cloud Computing

Table 1.1: MNO SWOT Analysis

ii. ASPs/CSPs/ISVs

a. ASPs/CSPs

Table 1.2: ASP/CSP/ISV SWOT Analysis

b. ISVs

iii. Aggregators, Brokers & VASPs

Table 1.3: Aggregators, Brokers and VASPs SWOT Analysis

1.2.3 Recommendations for Equipment Vendors

i. NEPs/OEMs

a. Product Roadmaps

b. PaaS/SaaS

Table 1.4: NEPs/OEMs SWOT Analysis

c. Analytics & Data Mining

ii. ODMs

Table 1.5: ODMs SWOT Analysis

1.2.4 Recommendations for Media & Technology Owners

i. Choice of Inventory

ii. Following Digital Footprints

Table 1.6: Media & Technology Owners SWOT Analysis

2. Mobilising Web 2.0

2.1 Introduction

2.2 Concepts, Definitions & Parameters

2.2.1 Mobile Web & Mobile Internet

i. Mobile Web

Figure 2.1: Delivery of the Mobile Web

ii. Mobile Internet

iii. Mobile Phone Classification

iv. Other Mobile Internet Categories

a. Mobile Broadband, USB Modems & PC Cards

b. MIDs & UMPCs

c. Smart Netbook

2.2.2 Enterprise 2.0

2.2.3 Mobile 2.0

Table 2.1: Mobile 1.0 vs. Mobile 2.0

2.2.4 Translating Web 2.0 to Mobile

i. Share, Collaborate, Exploit

ii. Made for Mobile

iii. Meshed Flow of Information via the Cloud

2.2.5 Juniper\\\\\\\'s Web 2.0 Mobile Framework

Figure 2.2: The Web 2.0 Mobile Market Framework

2.3 Mobile Web Delivery Mechanisms

2.4 Additional Mobile 2.0 Enablers

2.4.1 Gateways

Figure 2.4 Messaging Gateway Architecture

2.4.2 Location Technologies

Figure 2.5: Basic LBS Components

i. Cellular

ii. Fire Eagle

iii. Geolocation API

iv. GeoRSS

v. GPS

vi. JPEG

vii. OMA\\\\\\\'s SUPL Server

Figure 2.6: SUPL Server Architecture

2.4.3 Mobile Messaging

2.4.4 Presence

i. Mobile IM

ii. RCS (On-Net)

Figure 2.7: Example RCS Implementation

iii. VoIP

2.4.5 Telecom Web Services

i. Parlay X

ii. OneAPI

Figure 2.8: The OneAPI Architecture

iii. BONDI Initiative

2.5 Service Delivery

2.5.1 Introduction

Figure 2.9: Mobilising Web 2.0

2.5.2 Channel Options

Figure 2.10: Web 2.0\\\\\\\'s Three-Way Game of Influence

i. Apps vs. Browser Debate

ii. Application Storefronts & OS

Figure 2.11: OS Vendors\\\\\\\' Device Shipment Market Shares

3. Business Models

3.1 Introduction

3.2 Monetisation & Value Chain

Figure 3.1: The Web 2.0 Mobile Value Chain

i. Service Providers

a. Aggregation, Hubbing and VASP

ii. Equipment Vendors

iii. Advertising Players

Figure 3.2: The Mobile Advertising Value Chain

3.3.2 Advertising & Marketing

Figure 3.3: Mobile Web Advertising Mediums

Table 3.1: Mobile Web Advertising Channels

i. Geo/Location-Based Advertising

a. Cost Models & Value Chain

Figure 3.4: Example of Geo-Advertising Value Chain

iv. Guideline Metrics

a. Mobile Applications

b. Mobile Web

c. MMS

d. SMS

v. Mobile Web Advertising Cost Models

a. CPM (Cost-per-Mille)

b. CPC (Cost-per-Click)

Table 3.2: Example CPC Rate ($) by Region

c. CPA (Cost-per-Action/Acquisition)

3.3.3 Analytics & Data Mining

i. Churn and Fraud Management

ii. Social Media Marketing

Figure 3.5: The Digital Footprint

3.3.4 APIs

3.3.5 Application Storefronts

i. Cost Models

Table 3.3: Application Business Models

3.3.6 Freemium

3.3.7 Minutes of Use (MoU)

3.3.8 Mobile Payments

i. Mobile Payment Methods

a. Mobile Phone Bill - D2B

b. Online (e-Commerce)

c. SMS Payment

d. WAP Billing (Online)

ii. Micropayments

3.3.9 Mobile Messaging

Table 3.4: Retail Cost per SMS $) Split By 8 Key Regions 2009-2014

Table 3.5: Retail Cost Per MMS ($) Split By 8 Key Regions 2009-2014

3.3.10 Portals - On-Deck/Off-Deck

i. On-Net/On-Deck/On-Device

a. ODP

ii. Off-Portal/Off-Deck

iii. Over-the-Top Services

iv. Traffic Trends

3.3.11 Premium Services & Subscriptions

i. Premium Services

3.3.12 Software as a Service (SaaS)

i. Shift to Managed Services (IaaS & PaaS)

3.3.13 Syndication

3.3.14 Virtual Economies

i. Offers and Surveys

4. Mobilising Web 2.0: Market Forecasts

4.1 Forecast Definitions & Methodology

Figure 4.1: Forecast Methodology

4.2 The Global Web 2.0 Mobile Market

4.2.1 Categories and Revenue Stream Parameters

4.2.2 Pricing & Business Model Parameters

4.2.3 Total Global Web 2.0 Mobile Revenues

Table 4.1: Social Web Users as a % of Total Mobile Web Browsers Split By 8 Key Regions 2009-2014

Figure 4.2: Global Web 2.0 Mobile Market Value ($m) Split By Social Web, Dating & Presence 2009-2014

Table 4.2: Global Web 2.0 Mobile Market Value ($m) Split By Social Web, Dating & Presence 2009-2014

Figure 4.3: Global End User Web 2.0 Mobile Revenue ($m) Split by Social Web, Dating & Presence 2009-2014

Table 4.3: Global End User Web 2.0 Mobile Revenue ($m) Split by Social Web, Dating & Presence 2009-2014

Figure 4.4: Global Advertising Web 2.0 Market Value ($m) Split By Social Web, Dating & Presence 2009-2014

Table 4.4: Figure 4.4: Global Advertising Web 2.0 Market Value ($m) Split By Social Web, Dating & Presence 2009-2014

5. Geolocation & Presence

5.1 Introduction

5.2 Geolocation

5.2.1 Service Definitions

5.2.2 Commercial Options

Table 5.1: Mobile Location Options

5.2.3 Geo-enabled Market Overview

Figure 5.1: Services Driving MBLS

Table 5.2: Location-Based App Pricing

5.2.4 Case Study: aka-aki

i. Products and Services

Figure 5.2: Aka-aki User Profile (iPhone)

ii. Strategy

iii. Revenue Streams

5.2.5 Case Study: GyPSii

i. Products and Services

Table 5.3: GyPSii PaaS Applications

ii. Strategy

5.3 Presence-Enabled Services

5.3.1 Service Definitions

i. Presence-Enabled Address Book

ii. OTT Services (IM and VoIP)

5.3.2 Commercial Options

i. Enhanced Phonebook - aka \\\\\\\'Phonebook 2.0\\\\\\\'

Figure 5.3: The RCS NAB

ii. Mobile IM

Table 5.4: Cost of Mobile IM Services

iii. Mobile VoIP

Table 5.5: Example Mobile VoIP Pricing (per minute)

Figure 5.4: VoIP Service Delivery Models

5.4 Presence-Enabled Markets

5.4.1 EAB/NAB & Presence

Figure 5.5: Address Book with Social Presence

5.4.2 Mobile IM

5.4.3 Mobile VoIP

Figure 5.6: VoIP Traffic Growth

5.4.4 Case Study: Nimbuzz

i. Products & Services

Figure 5.7: Bridging Siloed Communities

ii. Strategy

6. Geolocation & Presence Forecasts

6.1 Presence

6.1.1 Total Global Market for Presence-Based Services

Figure 6.1: Global Market for Mobile Presence-based Services ($m) Split by 3 Products 2009-2014

Table 6.1: Global Market for Mobile Presence-based Services ($m) Split by 3 Products 2009-2014

i. Mobile Presence-Based Service Ad-Spend

Figure 6.2: Total Value of Mobile Presence-Based Services Ad-Spend ($m) Split By 8 Key Regions 2009-2014

Table 6.2: Total Value of Mobile Presence-Based Services Ad-Spend ($m) Split By 8 Key Regions 2009-2014

6.1.2 Mobile IM

Figure 6.3: Number of Mobile IM Users (m) Split By 8 Key Regions 2009-2014

Table 6.3: Number of Mobile IM Users (m) Split By 8 Key Regions 2009-2014

i. Operator-Billed Mobile IM

Figure 6.4: Number of Users Paying for Mobile IM (m) Split by 8 Key Regions 2009-2014

Table 6.4: Number of Users Paying for Mobile IM (m) Split By 8 Key Regions 2009-2014

Figure 6.5: Total Operator-Billed IM Revenues ($m) Split By 8 Key Regions 2009-2014

Table 6.5: Total Operator-Billed IM Revenues ($m) Split By 8 Key Regions 2009-2014

6.1.3 Mobile VoIP

Figure 6.6: Number of Mobile VoIP Users (m) Split By 8 Key Regions 2009-2014

Table 6.6: Number of Mobile VoIP Users (m) Split By 8 Key Regions 2009-2014

Figure 6.7 Total Mobile VoIP Minutes of Use (m) Split By 8 Key Regions 2009-2014

Table 6.7: Total Mobile VoIP Minutes of Use (m) Split By 8 Key Regions 2009-2014

Figure 6.8: Mobile VoIP Market Value ($m) Split By 8 Key Regions 2009-2014

Table 6.8: Mobile VoIP Market Value ($m) Split By 8 Key Regions 2009-2014

7. Geolocation & Presence - Players & Strategies

7.1 Service Providers & Service Enablers - Geolocation

7.1.1 Brightkite

i. Corporate Apps & Mash-Ups

Figure 7.1: Brightkite Layar

ii. Geo Ads & Analytics

7.1.2 Colibria

i. Mobile Web, Presence & Apps for the Masses

Figure 7.2: App Center Apps

7.1.3 Google Latitude

i. Native App Falls Foul of Apple

Figure 7.3: Latitude Screenshot

7.1.4 Loopt

Figure 7.4: Loopt \\\\\\\'s Social Map

i. Location-based Ads & Dating Services

ii. Privacy Mechanisms

7.1.5 MobiLuck

7.1.6 Skyhook Wireless

i. Powering Geolocation Apps

7.1.7 WAYN

i. Promoting Premium Membership

ii. WAYN on Mobile

7.2 Service Enablers & Service Providers (EAB/NAB & Presence)

7.2.1 Belysio

7.2.2 Bluebook (O2)

i. Increased Traffic and Reduced Churn

7.2.3 TIM

7.2.4 Trilibis Mobile

Figure 7.5: The Trilibis Mobile Client

7.2.5 Yahoo! oneConnect

7.3 Service Providers - Mobile IM

7.3.1 AIM (AOL Instant Messenger) & ICQ

7.3.2 Danger

7.3.3 eBuddy

7.3.4 Google Talk

7.3.5 Mail.ru

7.3.6 MXit

i. Extended IM Functionality

ii. Virtual Goods, Content and Lifestyle

7.3.7 Tencent

7.3.8 Yahoo! Messenger

7.3.9 Windows Live Messenger

7.4 Service Providers - Mobile VoIP

7.4.1 fring

Figure 7.6: The fring Mobile Client

i. Ad Revenues & MNO Partnerships

7.4.2 Google Voice

i. Statistics Revealed

7.4.3 Skype

i. Bridging Devices

7.4.4 Truphone

i. MVNO Strategy

Glossary

Companies Referenced

AIM, aka-aki, Amobee, Belysio, Bluebook, Brightkite, Cirius Technologies, Colibria, Comviva, Danger, eBuddy, Ericsson, fring, Google Latitude, Google Talk, Google Voice, GyPSii, Loopt, Mail-ru, MobiLuck, MXit, Nimbuzz, Sayn, Skyhook Wireless, Skype, Tencent, TIM, Trilibis Mobile, Truphone, Windows Live Messenger, Xtract, Yahoo! Messenger, Yahoo! oneConnect.

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Wireless Technology Industry: Mobile Web 2.0 Business Models, Geolocation & Presence 2010-2014

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