NEW YORK, Sept. 14 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Next Generation Smartphones: Strategic Opportunities & Markets 2010-2015

http://www.reportlinker.com/p0293402/Next-Generation-Smartphones-Strategic-Opportunities--Markets-2010-2015.html

This in depth examination of the Smartphone market provides vital analysis for all players wishing to maximise revenues in this rapidly evolving marketplace. The report includes an extensive market sizing and forecasting suite, including regional subscribers, data usage and traffic volumes up until 2015.

Key forecasts include: the value and number of smartphones shipped, Video calling users, as well as data traffic levels over smartphones for the next five years. The report also forecasts average smartphone selling prices and includes subscriber forecasts split by various criteria including: Incumbent handset manufacturer, Manufacturers with closed operating systems, New entrant - consumer electronics players. Furthermore, it provides forecasts for the Number of NFC and 3D enabled Smartphones as well as projecting the prospects of key operating systems over the next five years.

The strategies of selected Smartphone handset manufacturers, as well the challenges and threats that they face are examined and a paired comparison analysis is provided assessing the strength of various handset players according to several criteria including content strategy, design, and technical innovation.

Key Questions Addressed by this Report:

• Which operating systems will dominate the smartphone market over the next five years?
• What features and functionality will give smartphone manufacturer an edge as competition increases?
• What effect will the entrance of PC manufacturers and consumer electronics players have on the market?
• What strategic choices do historic handset manufacturers have in the light of new entrants like Apple?
• What accounts for an influx of consumer electronics players to the market?
• How will smartphone handset shipments grow over the next five years?

Key Benefits:

• A unique analysis of smartphones markets including technologies, market characteristics and forecasts.
• Practical analysis of emerging opportunities for vendors & operators.
• Unique insight: interviews of leading players with significant experience of smartphones markets.
• Benefit from fresh thinking, intelligent market assessment.

Executive Summary

ES1 Development of the Smartphone Market

ES2 Trends

ES3 Hardware Trends

ES4 Routes to Market

ES4.1 Carrier Relationships

ES4.2 The Direct Sales Channel

ES5 Industry Directions

ES5.1 New Device Categories

ES6 Market Opportunities

ES7 Market Challenges

Table ES1: Smartphone Market, Drivers and Constraints

ES8 Forecasts

ES8.1 Smartphone Shipments

Figure ES1: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015

Table ES2: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015

ES 8.2 Outlook for Smartphone Pricing

ES8.3 Smartphone Data Use

Figure ES2: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015

Table ES3: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015

ES9 Recommendations

ES10 Conclusion

1. Smartphones- Drivers and Inhibitors

1.1 Introduction

1.2 Current Status  

1.3 The Smartphone User

1.3.1 Early Technology Adopters

1.3.2 Smartphones Now Appeal To All Generations

1.4 Smartphone Market Growth

1.5 A Host of Smartphone Features

1.5.1 Standard Smartphone Features

1.5.2 Advanced Smartphone Features

1.6 Smartphone Definition

1.7 Handset/Computer Manufacturers' Paths Align

1.7.1 Convergence

1.7.2 The Demise of the Application-Specific Device?

i. The "No Frills" Handset

1.8 Hardware Differentiation

1.9 Trends

1.10 Commoditisation

Figure 1.1: Commoditisation the Smartphone Market

1.11 Vertical Integration

1.11.1 Vertical Cooperation

1.12 Software Trends

1.12.1 Cloud

Figure 1.2: Processing & Data Storage in the Cloud

1.13 Hardware Trends

Figure 1.3: Samsung Projector Phone

1.14 Touch Screens, Batteries and Displays

1.15 The Operating System

1.16 The User Interface

1.16.1 Design and Form Factor

Figure 1.4: HTC HD mini

1.17 NFC Enabled Smartphones

1.18 3D Enabled Smartphones

1.18.1 The Development of 3D Smartphones

1.19 Looking to the Future

Figure 1.5: Nokia's 'morph' Concept Mobile Device

1.19.1 Future Handset Development Options

1.19.2 Concept Phones

Figure 1.6: Concept Phones: Apple, Nokia, Sony Ericsson, QuartzTele, Bracelet Phone, BenQ/ Siemens Snake Phone, Glass Phones

1.20 Impact of Smartphone Success on the Communications Market

1.20.1 Increasing Mobile Data Volumes

1.21 Routes to Market

1.21.1 Carrier Relationships

1.21.2 The Direct Sales Channel

Figure 1.7: Google's Nexus One

1.22 Industry Directions

1.22.1 New Device Categories

1.22.2 The Tablet

1.23 Handset and Content Ecosystems

1.23.1 OTA Downloads

1.23.2 The Rise of Enterprise Apps

1.23.3 The First App Stores

i. Handango

ii. PocketGear

iii GetJar

1.24 The iPhone and The App Store

1.25 The Impact of The App Store

1.25.1 Industry Reaction to The iPhone/App Store

1.26 The Industry Response

Table 1.1: App Store Launches, July 2008 Onwards

1.27 Market Opportunities

1.28 Market Challenges

Table 1.2: Smartphone Market, Drivers and Constraints

1.29 Conclusion

2. Strategies and Players

2.1 Introduction

2.2 Categorising the Players

2.2.1 Incumbents with Legacy Handset Design

i. Nokia and Samsung Hold Their Own

ii. Sony Ericsson, Motorola, Palm

iii. Nokia Intel Hook Up

2.3 New Entrants, Advanced Strategies

2.3.1 Apple

2.3.2 Google

i. Android

ii. Moves Towards Hardware

iii. Google Strategy Starts with Search

2.4 New Entrants Consumer Electronics Players

2.4.1 Consumer Electronics Players' Motivations

2.4.2 New Entrant Prospects

2.4.3 The Challenges Faced by Consumer Electronics Players

2.5 Market Developments

2.5.1 Market Trends

2.6 Players' Strategic Options

Table 2.1: Smartphone Manufacturers, Strategic Options, Challenges and Threats

2.6.1 Winners and Losers

2.7 Company Briefs

2.7.1 Motorola

Table 2.2: Motorola Company Brief

Corporate

Shipments

Operating System and Handset Portfolio

Motorola Strategic Focus

2.7.2 Company Brief: Apple

Table 2.3: Apple Company Brief

Corporate

Shipments

Operating System

Apple Strategic Focus

2.7.3 Company Brief: Nokia

Table 2.4 Nokia Company Brief

Corporate

Shipments

OS and Handsets

Nokia Strategic Directions

2.7.4 Company Brief: RIM

Table 2.5: RIM Company Brief

Corporate

Shipments

OS and Handsets

RIM Strategic Focus

2.7.5 Company Brief: Samsung

Table 2.6: Samsung Company Brief

Corporate

Shipments

Operating System and Handsets

Samsung Strategic Focus

2.7.6 Company Brief: Sony Ericsson

Table 2.7 Sony Ericsson Company Brief

Corporate

Shipments

Operating System and Handsets

Sony Ericsson Strategic Focus

2.7.7 Company Brief: HTC

Table 2.8: HTC Company Brief

Corporate

Shipments

Handsets and Operating System

HTC Strategic Focus

2.7.8 Company Brief: LG Electronics

Table 2.9: LG Electronics Company Brief

Corporate

Shipments

Operating System and Handsets

LG Electronics Strategic Initiatives

2.7.9 Company Brief: ZTE

Table 2.10: ZTE Company Brief

Corporate

Shipments

Handsets and OS

ZTE Strategic Focus

2.7.10 Company Brief: Palm

Table 2.11: Palm Company Brief

Corporate

Shipments

Operating System and Handsets

Palm Strategic Focus

2.8 Paired Comparisons

2.8.1 Paired Comparisons Methodology

Table 2.12 Assessment Criteria Smartphone Manufacturers

Figure: 2.1: Paired Comparison: Assessment Criteria

Figure: 2.2: Paired Comparison: Smartphone Competitor Positions

2.9 Conclusion

3. Shipments and Forecasts

3.1 Introduction

3.1.1 Approach and Assumptions

Figure 3.1: Smartphone Market Forecasts Methodology

3.2 Mobile Handset Shipments

Figure 3.2: Handsets Installed Base (m) Split by 8 Key Regions 2010-2015

Table 3.1: Handsets Installed Base (m) Split by 8 Key Regions 2010-2015

3.2.1 Handset Shipments by Region

Figure 3.3: Global Annual Handset Shipments (m) Split by 8 Key Regions 2010-2015

3.2.2 Smartphones as a Proportion of the Mobile Handset Market

Table 3.2: Percentage of New Handsets that are Smartphones Split by 8 Key Regions 2010-2015

Figure 3.4: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015

Table 3.3: Annual Smartphone Shipments (m) Split by 8 Key Regions 2010-2015

3.3 The Future of Smartphone Pricing

Figure 3.5: Smartphone Average Selling Price ($) Split by 8 Key Regions 2010-2015

Table 3.4: Smartphone Average Selling Price ($) Split by 8 Key Regions 2010-2015

3.3.1 Smartphone Shipment Values

Figure 3.6: Value of Annual Smartphone Shipments ($m) Split by 8 Key Regions 2010-2015

Table 3.5: Value of Annual Smartphone Shipments ($m) Split by 8 Key Regions 2010-2015

3.4 Forecasts by Handset Manufacturer Category

Figure 3.7: Smartphone Forecasts ($m) Split by Manufacturer Category 2010-2015

Table 3.6: Smartphone Forecasts ($m) Split by Manufacturer Category 2010-2015

3.5 Smartphone Shipments by Handset Manufacturer's Geographic Origin

Figure 3.8: Smartphone Shipments (m) by Geographical Origin of Smartphone Manufacturer Split by Asia Pacific Region, Western Europe & North American Region 2010-2015

Table 3.7: Smartphone Shipments (m) by Geographical Origin of Smartphone Manufacturer Split by Asia Pacific Region, Western Europe & North American Region 2010-2015

3.6 Smartphone Data Usage Forecasts

Figure 3.9: Smartphone Data Usage Methodology

Figure 3.10: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015

Table 3.8: Total Data Usage Per Annum (PB) Split by 8 Key Regions 2010-2015

3.7 Video Calls over Smartphones- Forecasts

Figure 3.11: Smartphone Video Call Methodology

3.7.1 Smartphone Video Call Users

Figure 3.12: Total Number of Smartphone Users making Video Calls (m), Split by 8 Key Regions 2010-2015

Table 3.9: Total Number of Smartphone Users making Video Calls (m), Split by 8 Key Regions 2010-2015

3.7.2 Mobile Video Call Data Traffic

Figure 3.13: Total Mobile Video Data Traffic (TB) Split by 8 Key Regions 2010-2015

Table 3.10: Total Mobile Video Data Traffic (TB) Split by 8 Key Regions 2010-2015

3.8 Conclusion

4. Operating Systems, Components and Future Technologies

4.1 Introduction

4.2 The Operating System

4.2.1 Defining the Operating System

Figure 4.1: How Does the OS Fit into a Mobile Phone?

4.3 Types of Proprietary OS

4.3.1 Development of the Mobile OS

4.4 Outlook for the Mobile Operating Systems

4.5 Market Developments - Mobile Operating Systems

4.5.1 Apples Advantage

4.5.2 Android Sees Rapid Take Up

4.5.3 Symbian Hold On

4.5.4 RIM Keeps Abreast of the Market

4.5.5 Windows Mobile 7 - High Hopes

4.5.6 Palm OS- Up to HP

4.6 Smartphone Operating Systems- Forecasts

Figure 4.2: Annual Smartphone Shipments Worldwide (m) Split by Operating System 2010-2015

Table 4.1: Annual Smartphone Shipments Worldwide (m) Split by Operating System 2010-2015

4.7 Smartphone Operating Systems- Player Case Studies

4.7.1 RIM and the BlackBerry OS

Figure 4.3: BlackBerry Curve 8900

i. BlackBerry Exchange Server

Figure 4.4: Diagrammatic Representation of BlackBerry Security

4.7.2 Symbian

i. Recent Developments

4.7.3 Windows Mobile Operating System

4.7.4 iPhone

4.7.5 Android

Figure 4.5: Android Development Framework

4.8 Smartphone Components

4.8.1 Display

i. Types of Display

4.9 Touchscreens

4.9.1 Case Study Brief, Screen Technology: Synaptics

i. Overview

ii. Future Developments

4.10 Chipsets

4.10.1 Overview

4.10.2 Intel's Smartphone Specific Chip

4.10.3 Case Study Brief- Chipsets: ARM

4.11 NFC, 3D and Projector Smartphones

4.11.1 NFC, 3D Smartphone Forecasts

4.11.2 NFC

4.11.3 NFC Enabled Smartphones Forecasts

Figure 4.6: Smartphone Forecasts: Installed Base with NFC Capability (m) Split by 8 Key Regions 2010-2015

Table 4.2: Smartphone Forecasts: Installed Base with NFC Capability (m) Split by 8 Key Regions 2010-2015

4.12 3D Enabled Smartphones

4.12.1 3D Enabled Smartphones Forecasts

Figure 4.7: Smartphone Forecasts: Installed Base with 3D Capability (m) Split by 8 Key Regions 2010-2015

Table 4.3: Smartphone Forecasts: Installed Base with 3D Capability (m) Split by 8 Key Regions 2010-2015

4.13 Battery Technology

4.13.1 Phase Change Material

4.14 Conclusion

Glossary

To order this report:

Phones and PDA Industry: Next Generation Smartphones: Strategic Opportunities & Markets 2010-2015

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