NEW YORK, June 29 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Quad Play 2010

http://www.reportlinker.com/p0210917/Quad-Play-2010.html

Report Details

This latest report on the global 'Quad Play' and bundled services market analyses the worldwide consumer market by geographical region.

The report outlines the current technological advancements and offers predictions on future developments.

The report interprets the commercial implications of variations in the quad play business model across all critical world markets, outlining the major themes followed by both incumbent and incoming operators.

This report contains all the important data required to succeed in the quad play market, ensuring you remain one step ahead of the competition in business decision making.

Service providers are looking at bundling as a means of reducing churn and increasing their revenue. They aim to build on their success with two-play by deploying triple and quadruple play packages with additional value-added products, such as IPTV, content-on-demand and mobile. This is proven to present a double benefit of increasing customer loyalty and reducing churn in the short term; and attracting new revenue sources in the long term.

There are currently 1.3 billion TV subscribers worldwide becoming aware of the benefits of product bundling, making the quad play market one of the most lucrative ICT growth markets in the world in 2010.

There will be 750 million pay-TV subscribers by 2012 looking to benefit from product bundling, get the knowledge now to enable your company to gain market share in this enormous consumer base.

This brand new exclusive report also breaks down the constituent technologies in the quad play model and examines their past success and failures; then extrapolates future developments and evaluates potential. The author break down the product offerings of each of the major players and reveal their pricing strategies, taking into account the recent economic downturn and projecting earning out to 2014.

Who needs to read this report?

• Mobile Operators: This report analyses the threat posed by telcos and cable companies in attracting customers to a quad play solution and away from a mobile-only operation. By viewing the report mobile operators are able to take the appropriate action and the advanced planning necessary.

• Telcos and cable companies: The in depth case studies provide operators the chance to observe best practise as comparisons can be made with rival competitors.

• Satellite DTH providers: Companies can study the actions of providers involved with multi play/quad play and look to explore gaps in the service where satellite TV is not on offer.

• Handset and other equipment vendors: Companies that provide the relevant equipment for the service to work will need to know what companies are taking an interest in the quad play market to see where there devices may be required and what markets they may be able to explore.

• MVNO startups looking to instantly gain market share from existing service providers in this increasingly competitive sector.

Our latest Mobile TV global market report covers all significant market around the world and provides a regional analysis based on our extensive research.

Anybody with an interest in the triple and quad play industry should gain valuable information and insight from this new study by Visiongain, which analyses one of the most important and fastest growing submarkets of the Telecoms industry.

Gain an understanding of how to tap into the huge potential of this exciting market by ordering today Quad Play 2010 Report.

Table of Contents

Chapter 1: Executive Summary

Evolution of the telecoms and entertainment markets

1.2. Market opportunities

1.3. Major market trends

1.3.1. Significant growth in mobile subscribers

1.3.2. Falling operator revenues

1.3.3. Outsourcing grows in popularity

1.4. Future of the Wi-Fi market

1.5. Evolution of household entertainment media

1.5.1. Importance of broadband access

1.5.1.1. IPTV prospects

1.6. Evolution of bundle packages

1.7. Business models

1.8. Conclusions

Chapter 2: Introduction

2.1. Overview

2.2. Bundle definition

2.2.1. Triple Play definition

2.2.2. Quadruple Play

2.3. Cable vs. Telcos approach

2.4. Typical price structures

2.5. Convergence

2.5.1. Quad Play to Any Play

2.6. IMS

2.7. Report methodology

2.7.1. Organisation of the Report

2.7.2. Aims and focus of this report

Chapter 3: Issues to Consider

3.1. New technologies

3.1.1 HDTV and 3DTV

3.2 The World economy

3.2.1 Responses to levelling revenues

3.3. 'Must have' and 'nice to have' services

3.4. Value of Triple/Quadruple Play to service providers

3.5. Revenue generating options

3.5.1. Fixed telephony

3.5.2. Broadband

3.5.3. IPTV

3.5.4. Wi-Fi telephony

3.5.5. Consumer VoIP telephony

3.5.6. Mobile services

3.5.7. Mobile and VoIP

Chapter 4: Global Market Analysis and Forecasts

4.1. Market overview

4.2. IPTV is the key to effective bundling

4.3. IPTV is the way forward, as long as the applications are right

4.4. The mechanism behind IPTV

4.5. IPTV market drivers

4.5.1. Broadband penetration on the rise

4.5.2. Competition between cable operators and telcos boost to IPTV market

4.5.3. Choice of content is expanding

4.5.4. Fibre to the home boost IPTV distribution

4.5.5 Heightened user expectations

4.6. IPTV market challenges

4.6.1. Technical challenges

4.6.2. Content challenges

4.6.3. Content security

4.7. Commercial challenges

4.8. IPTV market restraints

4.8.1. Regulatory issues

4.8.2. Bandwidth

4.8.3. Proprietary technologies

4.9. Market trends

4.9.1. Set-top boxes

4.9.2 Fiber deployments

4.9.2.1 DOCSIS 3.0

4.9.2.2 How does FTTH affect the data rate?

4.9.2.3 Data boom drives backhaul equipment spend

4.9.3. IPTV services market forces

4.10. Target market

4.11. Is there consumer interest in Quad Play?

4.11.1. Interest in convergence

Chapter 5: North Americas

5.1.1. Market overview

5.1.2. Demographic and core data

5.1.3 Service Demand

5.1.4. Fixed-line displacement

5.1.5. Services revenues provision of bundle services will increase in line with the rise in subscribers

5.1.6 Challenges

5.1.6.1. Lower margins and revenue from promotional offers aimed at attracting customers

5.2.1.1 AT&T

5.2.1.2 Qwest and Centurylink

5.2.1.3 Cablevision

5.2.1.4 Brighthouse Networks

5.2.1.5 Comcast

5.2.1.6 Cox Communications

5.2.1.7 Time Warner Cable

5.2.1.8 Pivot

5.2.1.8.1. Why did it fail?

5.2.1.9 Verizon

5.2.2 The Canadian Market

5.2.2.1 Rogers Telecom Inc.

5.2.2.2. Videotron

5.3. North America overview

Chapter 6: Latin America Market Analysis and Forecasts

6.1. Market overview

6.1.1. Internet Penetration

6.1.2. Broadband

6.1.3. Mobile

6.1.4. 3G

6.1.5. Wireless future

6.2. Demographic and core data

6.3. Latin America Bundle Market

6.3.1. Carlos Slim's Latin America quad play conglomerate

6.3.2. Argentina

6.3.2.1. Grupo Clarin

6.3.2.2. Telecom Argentina

6.3.2.2.1. Regulatory issues

6.3.2.3. Canal 5 Video Comunicacion

6.3.3. Brazil

6.3.3.1. Oi/Telemar

6.3.3.2. Telefonica Brazil

6.3.3.3. Net Servicos

6.3.3.4. Brazil's regulatory approach

6.3.4. Mexico

6.3.4.1. Telmex

6.3.4.2. Maxcom

6.3.4.3. Televisa

6.3.5. Bolivia

6.3.6. Chile

6.3.7. Ecuador

6.3.8. Peru

6.3.9. Nicaragua

6.3.10. Venezuela

Chapter 7: European Market Analysis

7.1. Market overview

7.2. European Triple Play players

7.3. Demographic and core data

7.4. Services demand

7.5. European market trends

7.6. Merger and acquisitions

7.7. UK market

7.7.1. Virgin Media

7.7.1.3 Virgin Media's recent performance

7.7.1.4 Virgin Media to increase spend

7.7.1.5 Virgin Media introduce TiVo

7.7.2 Sky

7.7.2.1 BSkyB prospers on HD surge

7.7.3 Sky Mobile

7.7.4. BT

7.7.4.1 BT Total Broadband

7.7.4.2 BT Vision

7.7.4.3 BT Infinity

7.7.4.4 BT Total Broadband Anywhere

7.7.5 France

7.7.6. Telefonica Europe

7.7.6.1. O2 UK

7.8 NBC Universal's PictureBox

7.9. Top Up TV

7.10. TalkTalk TV

7.11. Project Canvas

Chapter 8: Asia Pacific

8.1 Market Overview

8.2. Demographic and core data

8.3. IPTV in Asia-Pacific

8.4. China

8.5. Japan

8.5.1. NTT DoCoMo

8.5.2. Softbank

8.5.3. KDDI

8.6. Hong Kong

8.7. South Korea

8.7.1. SK Telecom

8.8. Australia

8.8.1 Telstra

8.8.2 Primus

8.9. India

8.9.1 Bharat Sanchar Nigam Limited (BSNL)

8.9.2. Mahanagar Telephone Nigam Limited (MTNL)

Chapter 9: MEA Market Analysis and Forecasts

9.1. Demographic and core data

9.2. Services demand

9.3. Mobile service

9.4. Quadruple Play readiness

9.4.1. Algerie Telecom

9.4.2. Zuku

9.4.3. Nuetel Communication

9.5. MEA overview

Chapter 10: Recommendations and Strategies for Success

10.1. Restrictions to Quad Play growth

10.2. How far has Quad Play progressed?

10.3. Overview

10.4. Strategy for Service Providers

10.4.1. Customers expectations

10.5 Strategies based on marketing approach

10.5.1. Improved services

10.5.2. Segmentation

10.5.3. Develop core customer base

10.6. Promoting basic IPTV services

10.7. Fixed-line operator strategies

10.7.1. Strategies based on outsourcing

10.7.2. Flexing financial might

10.7.3. Merging and re-merging

10.8. Benefitting from bundles

10.9. Strategy for mobile only operators

10.9.1. Partnerships

10.9.2. Strategy based on technology

10.9.2.1. Vendors

10.9.2.2. Import proven technologies

10.10. Strategy for ISPs

10.10.1. More play options

10.11. Strategies based on strategic alliances

10.11.1. Alliances and acquisitions

10.11.1.1. Benefit from a revised business model

10.11.2. Adding value

10.12. Strategies based on pricing

10.13. Target markets

10.14. Global overview 

Companies Listed

Adobe

Alcatel-Lucent

Algerie Telecom

Amazon

America Movil

Andinatel

ANEW Broadband

Apple

Arris

Aster

AT&T

BBC

Blockbuster

Bouygues Telecom

Brasil Telecom

BSkyB

BSNL

BT

Cablevision

Canal 5

Carso Global Telecom

Cegetel

CenturyLink

CenturyTel

Channel 4

Charter

China Telecom

China Unicom

Cisco

Cofetel

Comcast

Cox

Deutsche Telecom

DirecTV

Djaweb ATI

Entel Movil

Ericsson

ESPN

European Information Technology Observatory

France Telecom

Globalcom

Google

Grupo Clarin

GSM Association

HTC

Illiad

IMAX

IMDB

Inter

ITV

Juniper Networks

Kabel Deutschland

LabPixies

Maxcom

Microsoft

Mitsumi T

Mobistar

Motorola

MTNL

NBC

Net Servicos

Netflix

Neuf Cegetel

Nokia-Siemens

Noos-Numericable

NTL Telewest

NTT DoCoMo

Nuetel Communications

O2

Oi

Ono

Orange

Pacifictel

Panasonic

PictureBox

Pivot

Plink

Primus

Project Canvas

Qwest

Rabbit Point

Reggefiber

Rogers

SK Telecom

Sony

Sky TV

Sprint

Swisscom

TalkTalk

T-Com

Tele 2

Telecom Italia

Telefonica

Telemar

Telenet

Telenor

Televisa

Telia Sonera

Telmex

Telstra

Terra Sip

The Discovery Channel

Time Warmer

Tiscali

TiVo

T-Mobile

Top Up TV

TV Globo

TWC Media Sales

Universal

UPC

Verizon

Videotron

Virgin Media

Vivo Participacoes SA

Vodafone

VSNL

Warner Bros.

Yahoo! 

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