NEW YORK, Oct. 8 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

http://www.reportlinker.com/p0154033/Reportlinker-Adds-Remote-Payment-Will-Lead-Chinas-Mobile-Payment-Market-Local-Payment-Will-Follow.html

Report Summary

As mobile phones increasingly become smart devices intended for entertainment and information as well as communication, their payment functions have become more important than ever and have already become a kind of fundamental technology. Using payment functions, a mobile phone can become a digital wallet containing various forms of money, including debit card, credit card, rechargeable card, coupon, and discount card.

Mobile payment services in China are generally in the initial phase, with usage limited to mobile phone charges and mobile application purchases. Other types of mobile payment, such as NFC mobile phone payment and online payments of the kind used in mobile e-commerce, remain in the trial phase. However, drivers from both the supply side and the demand side are strong enough to drive growth. In addition, industry players in China have recognized the potential growth of the mobile payment market and are beginning to get more actively involved. To provide these players with a deeper understanding of the mobile payment market, In-Stat generated this report, which clarifies the various kinds of mobile payment services and the ways in which they are used, analyzes business models and potential market structures, and provides forecasts for the market sizes of the different types of mobile payment services in China.

Highlights

• Currently, mobile phone charges and mobile application purchases are the main uses of mobile payment in China.
• Chinese consumers cite local payment as one of their favorite methods of payment.
• The banking sector has shortterm advantages in the mobile payment market, but telecom operators will dominate in the long term, especially in the local payment market.
• In 2013, the transaction value of the remote payment market (excluding mobile application purchases made with mobile phone accounts) will reach US$13.6 billion; local payment transaction value will reach US$3.8 billion.
  

What information does this report include?

• Five-year forecasts for user numbers and transaction values of China's mobile payment market
• The results of a phone survey examining Chinese consumer attitudes to mobile payment
• Profiles of the main payment platform providers, namely UMPay, Alipay, Smartpay, and Lianlian
• Strategic insight for those who wish to enter the mobile payment market
  

Who Will be Interested in This Report?

• Cellular operators, mobile phone makers, and online payment platform providers
  

Whose Needs Does This Report Address?

• Mobile phone makers: Nokia, Motorola, Sony Ericsson, Samsung, LG, and Lenovo
• Online payment platform providers: Alipay, Smartpay, and Yeepay
• Cellular operators: China Mobile, China Telecom, and China Unicom
  

What Questions Does This Report Answer?

• What is the current size of China's mobile payment market, including user numbers and transaction values?
• What types of mobile payment services are there, and what are their business models?
• How do the market players compare?
• What are the drivers and barriers for this market, and what are the five-year forecasts?
  

Table of Contents

Executive Summary ....1

Mobile Payment Market Overview ....5

Types of Mobile Payment ....5

Local Payment .... 5

Remote Payment .... 7

Development of Mobile Payment in China .... 11

Mobile Payment Models Development Path .... 11

Market Size .... 12

Mobile Payment Market Value Chain and Business Models .... 15

Value Chain Analysis .... 15

Payment With Non-SIM Card-Based NFC Mobile Phone .... 15

Payment With SIM Card-Based Payment Mobile Phone .... 16

Mobile Phone Number-Bundled Bank Account Payment .... 16

Mobile Online Bank Card Payment .... 17

Rechargeable Card Payment .... 18

SMS Phone Charge Payment...18

Business Models of Mobile Payment Platform Providers .... 19

Who Will Dominate China's Mobile Payment Market? .... 20

Telecom Operator Strategies in Mobile Payment Market .... 22

China Mobile .... 22

China Unicom .... 23

China Telecom .... 23

Mobile Payment Consumer Survey .... 24

Current Users .... 24

Usage Patterns .... 24

Most Popular Payment Methods .... 26

Preferred Payment Accounts and Platforms.... 26

Non-Users .... 28

Awareness of Mobile Payment .... 28

Acceptance of Mobile Payment .... 29

Preferred Payment .... 30

Conclusions .... 31

Respondent Profiles .... 32

Development Trends in China's Mobile Payment Market .... 34

Local Payment .... 34

Drivers .... 34

Barriers .... 34

Remote Payment .... 35

Drivers .... 35

Barriers .... 35

Market Forecasts .... 36

Company Profiles .... 38

UMPay .... 38

Alipay .... 38

Lianlian .... 39

Smartpay .... 40

Methodology .... 41

List of Tables .... 42

List of Figures .... 42

List of Tables

Table 1. Respondent Profiles.... 33

List of Figures

Figure 1. China's Mobile Payment User Forecast, 2009-2013 (in Millions) .... 3

Figure 2. China's Mobile Payment Market Transaction Value Forecast, 2009-2013 (US$ in Billions) .... 3

Figure 3. Nokia 6313i NFC Mobile Phone .... 6

Figure 4. Types of Mobile Payment Services .... 10

Figure 5. Mobile Payment Models Development Path .... 11

Figure 6. China's Mobile Payment Users, 2006-2008 (in Millions) .... 13

Figure 7. China's Mobile Payment Market Transaction Value, 2006-2008 (US$ in Billions) .... 14

Figure 8. China's Payment Platform Provider Revenue, 2006-2008 (US$ in Millions) .... 14

Figure 9. Value Chain Structure of Payment With Non-SIM Card-Based NFC Mobile Phone .... 15

Figure 10. Value Chain Structure of Payment With SIM Card-Based Payment Mobile Phone .... 16

Figure 11. Value Chain Structure of Mobile Phone Number-Bundled Bank Account Payment .... 16

Figure 12. Value Chain Structure of Mobile Online Bank Card Payment .... 17

Figure 13. Value Chain Structure of Rechargeable Card Payment .... 18

Figure 14. Value Chain Structure of SMS Phone Charge Payment .... 18

Figure 15. Mobile Payment Platform Providers Revenue Sources .... 19

Figure 16. Most Popular Uses of Mobile Payment (Multiple Answers Allowed) .... 24

Figure 17. Times Used Per Month .... 25

Figure 18. Transaction Value per Payment .... 25

Figure 19. Most Popular Payment Methods .... 26

Figure 20. Reasons for Use (Multiple Answers Allowed) .... 26

Figure 21. Most Commonly Used Payment Accounts .... 27

Figure 22. Preferred Payment Platforms .... 27

Figure 23. Awareness of Mobile Payment .... 28

Figure 24. Reasons for Not Using Mobile Payment (Multiple Answers Allowed) .... 29

Figure 25. Non-User Willingness to Use Mobile Payment .... 29

Figure 26. Preferred Non-User Usage Types (Multiple Answers Allowed, Base: Respondents Interested in Mobile Payment) .... 30

Figure 27. Preferred Non-User Payment Types (Base: Respondents Interested in Mobile Payment) .... 30

Figure 28. Preferred Non-User Payment Accounts (Base: Respondents Interested in Mobile Payment) .... 31

Figure 29. Preferred Non-User Payment Platforms (Base: Respondents Interested in Mobile Payment) .... 31

Figure 30. China's Mobile Payment User Forecast, 2009-2013 (in Millions) .... 36

Figure 31. Mobile Payment Transaction Value Forecast, 2009-2013 (US$ in Billions) .... 37

Figure 32. UMPay's "Mobile Wallet" Client Software .... 38

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