Reportlinker Adds Use IT Trend Book

NEW YORK, March 8 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Use IT Trend Book

http://www.reportlinker.com/p0181024/Use-IT-Trend-Book.html

IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.

Key questions

• What are the possible IT consumption growth scenarios between now and 2020?
• What sociological environment will surround these developments? What are the underlying sociological trends?

-- Exclusive input from social research firm, Eranos

• What changes are taking place in TV and video viewing habits as Internet-ready devices become increasingly commonplace?
• How will the mobile fit into the equation? Will it host applications carried over from the fixed Web or rather new dedicated applications?
• As new consumption patterns emerge, what choices are consumers having to make?
• Which services are consumers willing to pay for?

-- Report delivered with an exclusive Trend Book

Contents

1. EXECUTIVE SUMMARY

2. METHODOLOGY

3. SOCIOLOGY OF CONSUMPTION

3.1. "Net generation"

3.2. What next: Generation Z?

3.3. Three underlying trends that are

transforming ICT usage

4. CRISES & CHANGE

4.1. The time crisis

• The shift to digital living

4.2. The financial crisis

• Smaller budgets but new opportunities

4.3. The energy crisis

• Mobility and public transport

5. SCENARIOS

Four consumption growth scenarios

5.1. Summary description of the scenarios

5.1.1. Scenario 1: "The fallback"

5.1.2. Scenario 2: "The connected roamer"

5.1.3. Scenario 3: "Eco-cooning"

5.1.4. Scenario 4: "Tribes"

5.2. Comparative analysis of the scenarios

5.2.1. ICT consumption

5.2.2. Devices and the digital home

5.2.3. Internet usage

5.2.4. Audiovisual media

5.2.5. Communication

5.2.6. Mobile Internet

5.2.7. Digital identity and biometrics

5.3. Consumption forecasts up to 2020

6. DIGITAL LIVING

6.1. "Broadband everywhere"

6.1.1. Mobiles and Internet access continue

to increase

6.1.2. The rise of ultra high-speed access

6.1.3. Fixed-mobile convergence

6.2. Multiple & Connected devices

6.2.1. Increasingly high-performance devices

6.2.2. New Internet-ready mobile handsets

6.2.3. Close-up on the iPhone

6.2.4. Eventual demand for Internet access

on the TV

6.2.5. Web interfaces on all devices

6.2.6. Multiple equipment

6.3. Emerging home networks

6.3.1. Unsatisfied expectation of content

portability

6.3.2. Still rare connection practices

6.3.3. But reluctance over everything being

connected

6.4. Internet lifestyle

6.4.1. Growth of Internet users and time

spent online

6.4.2. Uses made of the Internet:

information first

6.4.3. Different uses by age group

6.5. The online community

6.5.1. The social networking revolution

6.5.2. Used chiefly by the young, but

increasingly by older users

6.5.3. Communication-centric

6.5.4. An extension of the mobile

6.5.5. Twitter, an unexpected hit

6.5.6. Increasing degree of participation

6.6. Rich Internet: enhancing the Internet

experience

6.6.1. Increasingly ubiquitous video

6.6.2. High definition

6.6.3. 3D: the success of IMVU

6.6.4. Virtual identity and its limitations

6.6.5. Biometrics and the Internet

6.7. Free Internet

6.7.1. Resulting illegal downloads

6.7.2. Free participation

6.8. Mobile Internet

6.8.1. Slow rise of the mobile Internet

6.8.2. Uses of the mobile Internet

6.8.3. Google tending to expand its supremacy

to the mobile

6.8.4. Consumption stimulated by the iPhone

6.8.5. Consumption profile

6.8.6. Growth impediments

7. DIGITAL ENTERTAINMENT

7.1. TV

7.1.1. TV maintains its power

7.1.2. Keeping a premium offer

7.1.3. But challenges ahead: greying of the

viewer population

7.1.4. A new ad-funded distribution model

7.1.5. Multitasking weakening audience

7.1.6. Demand for interactivity

7.1.7. Increase in time-shifted viewing

7.1.8. New consumption habits on PC and mobile

7.1.9. The PC as a digital VCR

7.1.10. Mobile TV, gap-filler

7.1.11. Internet providing TV with back-up

To order this report:

Hardware and Electronic Equipment Industry: Use IT Trend Book

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