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Reputation Changer: Venture Capitalists Seek Investments Amidst Industry Growth

As online reputation management continues to grow and thrive as an industry, venture capitalists are starting to see it as a promising avenue for investment. Reputation Changer, recently ranked as the number one reputation management company in the world, is first out of the gate in garnering attention from major investors.

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NEW YORK, March 27, 2012 /PRNewswire/ -- While the U.S. economy has made tentative steps toward recovery, that recovery is slower than many might like. Traditional stocks and bonds markets, for example, continue to languish, offering small, if any, yields. For this reason, more and more investors are looking to alternative investment strategies—and the online reputation management industry provides them with precisely that. Venture capitalists the world over are beginning to turn their attention to the online reputation management industry, and for many of them, Reputation Changer is the most obvious choice for financial backing.

It is not difficult to understand why online reputation management might strike many venture capitalists as the wave of the future. The industry has become crowded with completive agencies, ranging from small firms to worldwide media entities; a typical reputation management campaign, meanwhile, garners anywhere from a few thousand to several million dollars in revenue.

Reputation Changer has quickly emerged as an industry leader. In February, the firm was heralded by TopSEOs as the number one reputation management agency in the world. This honor accompanied a near-perfect 99 percent ranking on TopSEOs' ranking system, putting Reputation Changer well ahead of its competitors. The TopSEOs award made note of the fact that Reputation Changer has grown into a 10 million-dollar-a-year company, but according to Chief Executive Officer Justin Singletary, the sky is the limit for the company's revenues.

"The ironic thing about the TopSEOs honor is that the award made prominent mention of Reputation Changer's annual revenues, but since then those numbers have only gotten better," Singletary confirms. Ever since the company was ranked at number one, Singletary says, several venture capitalists have contacted Reputation Changer about making major investments. "We're currently in talks for funding of up to 20 million dollars," Singletary notes.

This level of funding will ultimately enable companies like Reputation Changer to increase their level of service, which will not only please those investors, but also Reputation Changer's many clients. "Reputation Changer has become so successful, and done such good work on the clients' behalf, because we have been able to obtain so many high-level assets," says Singletary, observing that the company owns numerous PR-influential blogs as well as major news outlets. "Increased funding will mean increased resource allocation to our clients, which will strengthen and hone the services we provide for them."

As for why venture capitalists are turning their attention to this industry, Singletary says there could be several reasons, but one of the major ones is the increased attraction to high-level clients. "Online reputation management has become a major part of the political process," he says. "Everyone from candidates for local office all the way up through President Obama is employing reputation management in their campaigns." Reputation Changer itself has rendered services for various political figures, allowing them to "shape their message and gain control over national press coverage," Singletary notes.

But it is not just political candidates who have contributed to the buzz surrounding online reputation management. Singletary says that businesses, too, are playing a key role in the industry's development. That includes both home-based enterprises and Fortune 500 companies, typically motivated by negative online reviews. "Online review sites are becoming a bigger and bigger problem for businesses of all sizes," Singletary says. "Companies are willing to pay big bucks in order to suppress these harmful and often erroneous reviews."

But whether the client is a presidential candidate or the owner of a home-based startup, Singletary says they are united in their vigorous embrace of the reputation management industry. "The services we provide in negative review suppression, search engine clearing, general PR, and more are proving well worth it to clients everywhere," says Singletary. And that is what is attracting investors. As so many investment opportunities languish, the reputation management industry continues to take big steps forward, not just in the eyes of potential clients, but also in those of venture capitalists.

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more.

For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit

SOURCE Reputation Changer


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