DUBLIN, July 5, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Stationery and Cards Market in North America 2016-2020" report to their offering.
The report forecasts the stationery and cards market in North America to grow at a CAGR of 4.94% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: A current trend playing a role in market growth is the rising demand for luxury stationery items. The increase in the purchase of luxury stationery items is a recent trend observed in the market, although the trend is at a nascent stage. Executives and other business customers use luxury stationery items, such as attractive greeting cards, leather pen cases, and engraved pens; these are also used as gift items. The business customers are ready to pay for the price as it signifies their status in the society as well as in the work atmosphere. The increased use of extravagant notebooks and digital pens is creating a demand for luxury stationery items, which in turn is augmenting the growth of the market.
According to the report, a key growth driver is personalized stationery. Advances in printing technologies, developments in software, and an increase in the demand from consumers are providing new opportunities for personalization of products, boosting value for consumers. Manufacturers have improvised on the traditional stationery items, in terms of design, to meet the consumers' desire for stylish alternatives.
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
- Societe BIC
- ACCO Brands
- Ardent Group
- American Greetings
- El Corte Inglés
- Ryman Group
- WH Smith
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Key vendor analysis
PART 14: Other prominent vendors
PART 15: Appendix
PART 16: About the Author
For more information visit http://www.researchandmarkets.com/research/7sn9vq/stationery_and
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SOURCE Research and Markets