DALLAS, April 20, 2017 /PRNewswire/ -- Research Now, the global leader in digital research data and data solutions for better insights and business decisions, announces that George Pappachen has joined the company in the newly created position of Executive Vice President, Corporate Development & Strategy.
Pappachen will play a pivotal role in developing strategies for the organization, both corporate-wide and within business units to drive accelerated growth. The business development strategies will build on the company's core asset of high-quality first-party research panel data, and will expand Research Now's reach into research and data-related technology platforms and marketing services to address new opportunities presented by the dynamic global marketing environment.
Among his responsibilities are ensuring the company stays on the leading edge of the rapidly evolving data-driven and multichannel marketing and market research landscape; evaluating new geographies and target markets; identifying and pursuing potential acquisitions and partnerships; and orchestrating new initiatives across various company functions, including sales, marketing, and product development.
Pappachen brings substantial experience in technology, data, research, analytics, and global investments. Most recently, he served as President of Global Products and EVP, Strategy and Business Development at Kantar Media. Before that, he was Global Strategy and Business Development Director for WPP's Data Alliance. Earlier in his career at WPP, Pappachen served as WPP's first Global Chief Privacy Officer.
Pappachen received his Juris Doctor (JD) from St. John's University in 1996 and has a Bachelor of Arts in Political Science from the University of Florida. He is based in Research Now's New York office.
About Research Now
Research Now Group, Inc., is the global leader in digital research data for better insights and business decisions. Founded in 1999, the company was a pioneer in originating online data sampling and created the first B2B panel. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients through access to over 11 million deeply-profiled business professionals and consumers in more than 40 countries. Research Now operates globally with locations in the Americas, Europe, the Middle East, and Asia-Pacific, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com.
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SOURCE Research Now