Research Shows Women Are Confused and Anxious About the Impact of Obamacare on Their Lives National Survey Conducted by SheSpeaks and Lippe Taylor

NEW YORK, Sept. 30, 2013 /PRNewswire/ -- On October 1, 2013, a new health care policy takes effect nationwide and American women are extremely confused about how it will affect their lives.  The SheSpeaks/Lippe Taylor Affordable Care Act: Impact On Women Survey reveals that 50% of women believe that Obamacare is confusing, while only 22% believe it will benefit their families.

(Photo: http://photos.prnewswire.com/prnh/20130930/NY88265-INFO)

Released by SheSpeaks, the leading women's insights & influencer company, and Lippe Taylor, the leading integrated marketing communications agency that specializes in "motivating women to buy," the survey points out the gap between perception and reality regarding the Affordable Care Act (Obamacare).  Highlights reveal:

  • Confusing and Not Helpful
    • 50% of women believe Obamacare is confusing and only 22% believe that it is a "helpful benefit for my family."
    • Women are baffled by health insurance.  More women say they understand finances/balancing their budget (58%) and how to talk to the opposite sex (24%) than understand their health insurance and what's covered (only 16%).
  • Bracing for Impact
    • 80% of women are concerned about the impact to their personal health care. Of those, 43% think the impact will be negative.
  • Lack of awareness among young women
    • Only 34% of women under 30 have ever heard of the Affordable Care Act.
  • Aware, But Unaware 
    • Although 97% of women have heard of Obamacare, only 30% are aware of when the healthcare exchange opens up.
  • Equal and Deep Concerns Among Insured and Uninsured
    • Women with and without healthcare have similar concerns about Obamacare. 
      • Both believe their healthcare costs may increase (58% and 53% respectively) and that their taxes may increase (47% and 41% respectively). 
  • Anxious About Change
    • 31% are concerned that they will not be able to see their current physician.
    • 88% believe a pre-existing condition should be covered by health insurance BUT only 44% think it will be covered under Obamacare.
    • 28% are concerned they will have to pay more if they have a pre-existing medical condition.
  • While the majority of women feel Obamacare should cover specific women's health services, far fewer actually think that these services will be covered by the new health care law.

Feel this service should be covered:
Mammograms – 98%
Maternity Care – 88%
Birth Control Pills – 79%
Pre-existing Conditions – 88%
Mental Health Counseling – 87%

Think this service will be covered:
Mammograms – 58%
Maternity Care – 51%
Birth Control Pills – 51%
Pre-existing Conditions – 44%
Mental Health Counseling – 41%

"While I am not surprised that women are confused, I find it remarkable that many are unaware that important women's health services, previously not covered by insurance, will now be included under the Affordable Care Act," said Maureen Lippe, CEO of Lippe Taylor

"The lack of understanding of this historic legislation is leading women to assume that the impact on them will be negative.  Helping women understand their health care options represents an opportunity for companies right now," said Aliza Freud, CEO of SheSpeaks. 

Research methodology: This survey was fielded online among 1,089 SheSpeaks members from September 13-17, 2013. The sample is comprised of U.S. women aged 18 years and older.  For a copy of the survey, contact Michelle Mandara (mmandara@lippetaylor.com).

About Lippe Taylor (www.lippetaylor.com)
Lippe Taylor is the brand-building, integrated marketing communications agency based in NYC.  Founded by Maureen Lippe, former editor at Harper's Bazaar and Vogue, the agency creates award winning campaigns for its clients.  As a pioneer in marketing to women, Lippe Taylor specializes in helping brands "crack the code" on what motivates women to buy products.  Since 1988, the agency has launched innovative programs for some of the world's leading companies such as Allergan, Bristol-Myers Squibb, Clairol, J&J, L'Oreal, Nestlé, P&G and Reckitt Benckiser.

About SheSpeaks
SheSpeaks is a social activation & consumer insights platform that connects companies with female consumers.  Companies work with SheSpeaks to build insight, spark consumer's interest, spur authentic dialogue, generate earned media and build long-term brand advocacy.  For more information, contact Carol Milliron at carol@shespeaks.com or 404.276.0076. Women interested in participating in SheSpeaks to have their voices heard should go to www.shespeaks.com/join

 

SOURCE Lippe Taylor; SheSpeaks



RELATED LINKS
http://www.lippetaylor.com
http://www.shespeaks.com

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