NEW YORK, Jan. 31, 2017 /PRNewswire/ -- The hospitality industry veterans behind Manhattan's destination bar and restaurant, Atwood Kitchen & Bar Room recently expanded their brand under the new hospitality group, At Your Service Hospitality (AYS Hospitality), and opened their new restaurant in Flatiron, Manhattan this past November. Shay & Ivy, located at 39 West 24th Street between Fifth and Sixth Avenues, features Progressive American cuisine with handcrafted cocktails.
Restaurateurs Evan Rosenberg and Daniel Rieger have tapped the expertise of New York media mogul Steve Karel who is an investor as well as an integral part of the Shay & Ivy marketing team. Karel, who heads up 'The Stonecutter Group' (www.thestonecuttergroup.com), is an entertainment industry veteran who has developed countless successful brands and has flawlessly executed a variety of events through his companies Stonecutter Event Promotions Inc., Stonecutter Productions and Stonecutter Media LTD. His diverse portfolio includes everything from pay-per-view ring sports, Extreme Championship Wrestling, King of the Cage, Women's Extreme Wrestling and Urban Wresting Federation, to transactional cable and satellite feature film distribution for clients such as Multicom Entertainment Group, Inc., C J Entertainment America, FilmRise and Xenon Pictures.
Karel brings his 30+ years of experience to the 2,400 square-foot restaurant, located adjacent to the new boutique hotel, Hotel Henri.
Shay & Ivy has 90 seats inside (including bar seating,) a 36-seat 450 square-foot outdoor patio, and a private event space called the "Garden Room" featuring a separate bar to accommodate private events. The interior design of the venue was created hand-in-hand with designer Marcello Pozzi, featuring a natural, yet sophisticated ambiance that is easily approachable. The space has been outfitted with simple whites, grays and beiges to create an airy vibe for early to midday dining while a touch of brown allows for a warm, cozy dinner and cocktail experience.
"Guests at Shay & Ivy can expect to be greeted by lush greenery, caramel banquettes and natural woods and stone throughout the space. Marcello has been a great sounding board and will be a welcomed addition to all of our future projects," says Evan.
Executive Chef Brad Warner has created a menu featuring Progressive American cuisine, with accessible and simple preparations to lure neighborhood diners. Signature dishes include Chili Salmon Crudo ($14), Burrata and Buttercup Squash ($11), Amish Freerange Roast Chicken ($27), and Grilled Berkshire Pork Chop for two ($48). The restaurant will feature a well- curated cocktail program with high-quality ingredients and spirits, fresh-pressed juices and a premiere coffee program. The cocktails have all been handcrafted by Head Beverage Manager, Patrick Martin. Some of the delectable cocktails (all $14) include: The Ripple Effect features Ketel One Vodka, Pear, Ginger Rosemary Syrup & lemon; The Skinny, fueled with Don Julio Tequila, Orange Tincture, Cinnamon, Agave, Lemon, Bitters & Club Soda; and Temper Tantrum, Plymouth Gin, Lillet Blanc, Chipotle Agave, Grapefruit & lemon.
The Stonecutter Group: For more than 30 years, led by Steve Karel, Stonecutter has helped clients crush the competition in media, entertainment, and live event production and distribution. In a nutshell, The Stonecutter Group is three distinct businesses led by Steve Karel: Stonecutter Media, Ltd. - Specializes in the creation and distribution of broadcast & digital programming for Stonecutter itself and its outside clients, Stonecutter Event Promotions, Inc. - Produces & Manages original events for clients and Stonecutter itself, and Stonecutter Productions - is the go-to for Marketing & Operational Consultation. An authority in the art of crafting and delivering truly original content and media, Stonecutter and Steve Karel offer clients hands-on expertise with services in programming, production, distribution, marketing, and media consulting. From vanilla production with turn-key precision to those looking to capture the true fanatics of their target audience, Steve Karel and the Stonecutter group cultivates a passionate and extremely loyal customer base that deliver revenues for years to come.
AYS Hospitality Group was founded by Evan Rosenberg and Dan Rieger in New York City after honing their hospitality skills for many years. Atwood Kitchen & Bar Room, AYS Hospitality's first endeavor, opened in 2014 in Midtown Manhattan. Two years later, the group is expanding their horizons with their second restaurant, Shay & Ivy, in October 2016. AYS Hospitality strives to give their diners the best service possible with a stellar food and beverage program.
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SOURCE The Stonecutter Group