Retail Expert to Look at Why "Even Amazon Can't Do This..Yet" at NRF's 103rd Annual Convention and Expo
COLUMBUS, Ohio, Jan. 9, 2014 /PRNewswire-iReach/ -- WHAT: National Retail Federation 103rd Annual Convention and Expo,
WHEN: January 12-15, 2014
WHERE: Jacob K. Javits Convention Center, New York City
WHO: Lee Peterson from WD Partners to present about why consumers still want an in-store shopping experience on Tuesday, January 14 at 12:15 p.m. at the EXPO Stage/EXPO Hall Level 1.
Peterson is available for interviews on January 13 and January 14, 2013.
DETAILS: WD Partners, a customer experience expert for global brands, will share key insights about what an in-store shopping experience can offer that online shopping can't at the National Retail Federation's 103rd Annual Convention and Expo in New York City next week.
Lee Peterson, executive vice president of creative services at WD Partners, will look at what consumers want in a shopping experience and present a roadmap for physical stores to beat online retailers in his presentation, Even Amazon Can't Do This…Yet. His presentation is based on a recent white paper by WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future.
"Human beings are, and will always be, socially driven," said Peterson. "It's time for retailers – at least those that want to survive the coming rationalization the industry faces – to invest in the one asset online can never trump – people."
At WD Partners, Peterson leads a group of more than one hundred researchers, retail designers, and digital specialists developing retail innovations for such clients as Walmart, Gatorade, Best Buy, Safeway, Scotts, Huntington Bank and Frito-Lay. His opinions have appeared in The Wall Street Journal, The New York Times, Forbes, and on American Public Media's "Marketplace," as well as in the retail and design trade media. He is currently serving on the editorial board of VM+SD, and the BrainTrust at RetailWire.com.
About WD Partners:
With a global team of more than 350 designers, strategists, researchers, architects and engineers, WD innovates the customer experience for multi-unit food and retail brands. WD serves a variety of industries, including box and specialty retail, CPG, foodservice, grocery, and convenience. Some of the major brands we work with are The Home Depot, Whole Foods Market, Samsung, , CVS, Emart, Finish Line, Fossil Inc., Luxottica, Tim Hortons, Wendy's International, and Electrolux. In business for 45 years, WD has locations in Columbus, Halifax, Kuala Lumpur, Los Angeles, Mumbai, San Francisco, and Toronto. For more information, visit www.wdpartners.com.
Media Contact: Kristin Deuber, Gallagher Consulting Group, (614) 975-4186, firstname.lastname@example.org
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SOURCE WD Partners