Retailer Promotes Body Image and Self-Esteem
The Body Shop to Host Eating Disorder Screening Program
Eating Disorders Awareness Week
`Hey, where we come from cultural and physical diversity is the norm --
it's called Planet Earth.'
-- Anita Roddick, Founder, The Body Shop International
NEW YORK, Feb. 19 /PRNewswire/ -- In a unique move for the "beauty" industry, specialty cosmetics retailer The Body Shop(R) announced today that it will host free eating disorder screenings for the public during Eating Disorders Awareness Week. The screenings, offered in conjunction with the American Anorexia Bulimia Association ("AABA"), will be conducted February 23, 24 and 25 from noon to 5:00 pm at The Body Shop store located at 20th Street and Fifth Avenue in Manhattan. The screenings will help launch the retailer's new "community room" inside the store dedicated to exploring the issue of body image and self-esteem among women. Participants will complete a multiple choice questionnaire regarding their attitudes about food and body image. The questionnaires will then be evaluated by a trained therapist, who will be able to counsel participants one-on-one regarding possible danger signs, and provide referrals for further help. A brief video presentation and informative brochures provided by both the AABA and The Body Shop will also be available. Hosting the screenings is the latest development in the international retailer's crusade to redefine Western concepts of beauty. "I'm in the skin and hair care business -- an industry that at times seems hell-bent on promoting unattainable ideals. Well, enough is enough," says The Body Shop founder Anita Roddick. "Throughout our history as a company, The Body Shop has been challenging the cultural conceptions of femininity as portrayed in the 'beauty' industry. Over the coming months we will be working hard to promote self-esteem, as well as cultural and physical diversity among women." "Self-esteem is truly the route to revolution," Roddick continues. "We want to open people's eyes. We want to encourage the celebration of all the unique qualities that make each of us who we are." The Body Shop is an international manufacturer and retailer of innovative, high quality skin, hair care and color cosmetic products, operating more than 1,500 stores in 47 countries, including nearly 300 in the USA. Eating Disorder Screenings at The Body Shop 20th Street & Fifth Avenue, New York, NY February 23, 24 & 25, 1998 12:00 - 5:00 pm
SOURCE The Body Shop
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