NEW YORK, Oct. 2 /PRNewswire/ -- Movies have the Oscars. Television has
the Emmys. Supermarkets, drug stores, discounters and other retailers have
the Salute to Excellence Awards.
Giant retailers such as Wal-Mart, Kroger, Target, CVS and Costco will
walk off with Salute to Excellence Awards this year. But small regional
supermarkets and specialty chains, such as Trader Joe's, Harris Teeter,
ShopRite, Lund Food Holdings and Price Chopper will also be winners.
Nearly two dozen retailers will receive Salute to Excellence Awards at
the 2007 Private Label Manufacturers Association Trade Show to be held Nov.
11-13 in Chicago.
These Awards are given each year for outstanding new products offered
by retailers under their own store brands. This year, the Salute to
Excellence Awards for food and drink products had a truly international
flavor. Curry chicken naan pizza, Italian style wedding soup, peach
pineapple salsa, white chocolate truffle cake, and balsamic Modena vinegar
were just some of the winning items.
In addition to food and drink products, the Awards recognize
outstanding products in home and health categories. This year's winners
include silicone bakeware, a nonstick grilling wok, barbecue baskets and an
All the Salute to Excellence Award winning products were selected by a
blue-ribbon panel of judges organized by the Private Label Manufacturers
Association, the industry's trade group. The panel of judges includes
product development specialists, industry representatives, trade
journalists and consumers.
"The Salute to Excellence Awards demonstrate that store brands are on
the forefront of new product development," says Brian Sharoff, President,
PLMA. "The retailer is close to customers and understands their needs. It's
not surprising that retailers are constantly developing better products
that tap into changing tastes and trends."
This product innovation is a major factor in the growth of store brands
across the country. According to a recent nationwide survey, the popularity
of private label grocery products is climbing among American shoppers.
In fact, 41% of shoppers now identify themselves as "frequent" buyers
of store brands, according to research by Ispos MORI for PLMA. The results
were higher than five years ago when 36% of respondents described
themselves that way and significantly higher than 15 years ago when only
12% called themselves frequent buyers.
The survey also found that almost half of consumers are more aware of
private label products than five years ago and are more willing to buy
them. Moreover, almost two-thirds of respondents said they would buy more
private label in the year ahead if their stores stocked a wider variety of
The Ispos MORI research also revealed:
-- Consumers in the middle-income ($30,000-$75,000) and high-income (over
$75,000) brackets are much more likely to buy a larger amount of
private label in the coming year than those in the low-income (under
-- Almost half of those interviewed said their regular shopping basket now
contains one-quarter or more store brand products. For all consumers in
the study, the average amount of private label they buy is 32%.
-- The popularity of grocery store brands is spreading a halo effect to
non-grocery private label products in trade channels apart from
supermarkets. About one-fifth of consumers said they frequently buy
private label products in the health and beauty, home office, household
and home improvement categories.
The Private Label Manufacturers Association (PLMA) represents more than
3,000 companies around the world and offers trade shows, programs and
services for its members and retailers. For more information about the
Salute to Excellence Awards, the Ipsos MORI research and store brands
contact PLMA's press representative at (212) 972-3131.
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SOURCE The Private Label Manufacturers Association