Handset-based indoor location technologies allow retailers to measure marketing campaign performance, streamline in-store processes, create new advertising revenue streams, and most importantly, use mobile to improve the overall shopping experience by removing frictions and creating "shock and awe" moments.
The technology creates opportunity for retailers to scale their stores across a chain and engage with far more customers. Initiatives like Google Nearby remove the need for in-store apps. However, as the same tools become available to all developers, ABI Research predicts the market will rapidly embrace indoor location technologies and services, which third parties will then be able to deploy in any retail store.
"Imagine a third-party shopping app that can offer a highly accurate, detailed map of a shopping outlet tailor store offers and advertisements directly to the individual consumer," concludes Connolly. "This would all happen without the app owner needing to deploy any additional infrastructure or obtaining permission from the retailer. This is something that could become a reality very soon, which is why retailers need to educate themselves on this up-and-coming market."
These findings are from ABI Research's A Retailer's Guide to Indoor Location Technology (https://www.abiresearch.com/market-research/product/1025241-a-retailers-guide-to-indoor-location-techn/) and Handset-Based Indoor Location for Retailers (https://www.abiresearch.com/market-research/product/1025241-a-retailers-guide-to-indoor-location-techn/). This report is part of the company's Beacons, Indoor Analytics & Location (https://www.abiresearch.com/market-research/practice/beacons-indoor-analytics-and-location/), Enterprise IT & OT Convergence (https://www.abiresearch.com/market-research/practice/future-enterprise-it-and-ot-convergence/), Transformative Technology (https://www.abiresearch.com/market-research/practice/transformative-technology/), and Semiconductors (https://www.abiresearch.com/market-research/practice/semiconductors/) sectors, which include research, data, and analyst insights.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research