2014

Retailers Overcoming Mobile POS Barriers with Help from Daily Systems iAPS Sled helping Alex and Ani, LLC improve customer service, dramatically increase sales

PASO ROBLES, Calif., Nov. 18, 2013 /PRNewswire/ -- Alex and Ani, LLC offers eco-friendly, positive energy products, designed by Carolyn Rafaelian and made in America, that adorn the body, enlighten the mind and empower the spirit. Launched in 2004, Alex and Ani has enjoyed tremendous growth over the past few years with its product line and the popularity of the products. As a result, the traffic in its stores was increasing dramatically. "What was happening," said Joe Lezon, Chief Technical Officer for Alex and Ani, "was that we would have 50 people in the store trying to buy products and we had only 3 point of sale systems to serve them. You can imagine what that was doing from a wait perspective as well as from a customer service perspective."

(Photo: http://photos.prnewswire.com/prnh/20131118/PH18207)

That's when Alex and Ani began exploring the concept of a mobile point of sale solution to better serve their customers. It was determined that for any solution to succeed, it was vital to have a mobile point of sale device that could fit in the palm of a bartender's hand, be able to swipe credit cards securely, be used to scan bar codes and, a key factor in their decision, had a printer as part of the unit. Their choice? The Daily Systems iAPS Sled.

A most dramatic result of initiating a mobile point of sale solution throughout their stores was that sales increased 318% from same store sales over the previous year. "There were multiple factors that contributed to that happening," said Lezon. "However, I do believe a significant portion of that increase is due the fact that instead of having 3 stationary point of sales registers checking people out, we now have 28."

As a result of the iAPS Sled and Mobiquity mobile point of sale system introduced before this year's holiday season, an hour and half wait time was reduced to less than 15 minutes – and that was with an increased traffic flow. "The Mobile POS success of Alex and Ani that employs the iAPS Sled is an excellent example of the Daily Systems Partner Program at work," said Rene Oliver, CEO of Daily Systems. "The ecosystem we provide enables companies like Mobiquity and Alex and Ani to collaborate and create solutions that work."

About Daily Systems LLC
Daily Systems is the inventor of the iAPS Sled, which adds scanning, card swiping and printing for iPhone and iPod touch — enabling secure mobile payments from any location. Daily Systems was founded in 2009 and is headquartered in California. For more information, visit www.dailysystems.com.

Contact: Rene Oliver 866.404.1412

About Alex and Ani LLC

Alex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

Contact: Alexandra Zaso 212.385.1075

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SOURCE Daily Systems LLC



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