MENLO PARK, Calif., Nov. 1, 2016 /PRNewswire/ -- As nearly all experiences go digital -- from reading the news to requesting a ride -- demand continues to rise for people with the technical and creative expertise to deliver positive online customer experiences. These highly skilled workers, including developers, designers and UI/UX specialists, are hard to find -- and equally challenging to keep. In fact, research from the staffing experts at Robert Half Technology and The Creative Group shows more than half of CIOs (55 percent) and advertising and marketing executives (52 percent) interviewed are worried about employee retention over the next 12 months.
When asked how they prevent top performers from leaving, the most common responses from the CIOs and creative executives surveyed were regularly checking in with employees about their on-the-job happiness and engaging in frequent conversations about performance and career development.
Additional research findings include:
- Nearly one-quarter (24 percent) of technology executives said losing a highly skilled team member without notice would have a significant adverse impact on their business because the person would be hard to replace.
- Six in 10 (61 percent) creative executives said they experience the most turnover among entry-level employees.
- The top causes of employee turnover are limited opportunities for career growth and job boredom, according to creative executives.
View a slideshow of the research.
"Digital initiatives require technology, design and marketing talent who can collaborate closely to meet business goals," said John Reed, senior executive director of Robert Half Technology. "The best professionals, regardless of whether they're in the IT or creative disciplines, have technical expertise and solid communication skills, and this combination is hard to find. These workers are also difficult to retain, since many opportunities are available to them."
Diane Domeyer, executive director of The Creative Group, added, "Proactive retention strategies can go a long way toward reducing employee turnover. Encouraging open, ongoing conversations with team members about their job satisfaction and professional development can help keep valued staff happy and engaged."
About the Research
The surveys were developed by Robert Half Technology and The Creative Group, and conducted by an independent research firm. They include responses from more than 2,500 U.S. CIOs in 25 metropolitan areas and 400 U.S. advertising and marketing executives.
About Robert Half Technology and The Creative Group
Both Robert Half Technology (roberthalf.com/technology) and The Creative Group (roberthalf.com/creativegroup) are divisions of Robert Half, the world's first and largest specialized staffing firm and a recognized leader in professional staffing services. For more management advice, visit the Robert Half Technology blog at roberthalf.com/technology/blog and The Creative Group blog at roberthalf.com/creativegroup/blog.
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SOURCE Robert Half Technology; The Creative Group