NEW YORK, June 21, 2016 /PRNewswire/ -- As the Fourth of July approaches, millions of American women are planning their holiday and summer adventures; be it a girlfriend getaway, a night on the town with the girls or just a simple series of weekend beach excursions. But as temperatures rise and the humidity begins to climb, new skin issues present themselves.
However, all is not lost when it comes to skincare tips and tricks. European Wax Center has a myriad of solutions to take care of summer skin-related issues through their latest innovation, the Strut 365™ product line. Launched in May, Strut 365 gives EWC guests the opportunity to continue their in-center experience, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether guests are searching for something to maintain gorgeous skin in-between waxes, something to seduce their senses while bringing out their skin's natural radiance or something to achieve daily Browfection™, there is something for everyone, every day, in every collection.
And when it comes to tips, Melanie Gilliland, Brand Ambassador, European Wax Center (EWC), has these for the summer adventure-seeking woman:
- Summer is everyone's chance to show off their skin. So while everyone should be exfoliating and moisturizing routinely, you may want to do your exfoliating treatment just before the BBQ to give your skin a fresh look. Strut 365's Strut Smoothly collection has Reveal Me™ Face Exfoliating Gel and Body Exfoliating Gel. Summer is about fresh clean skin, and using EWC's Face Exfoliating Gel on the face and chest will brighten you up before an outdoor event. Obviously it's ideal to use it regularly so you are looking fresh at all times.
- Also moisturize, moisturize, moisturize. Lotion is the best accessory in summer, so you should look to Strut Lavishly's lotions and body polishes to ensure your skin is hydrated.
- Of course, remember to wear sunscreen!
- As far as brows, back to the idea of light and bright makeup in the summer, Oh My Brow™, Highlighter is ideal for picking up light in just the right places showing off your gorgeous summer brows. There is no lighting like the sun, so use that highlighter to accentuate your best features.
- Summer makeup is lighter and brighter so sometimes all you need is brows, mascara and lip gloss. Even with the lightest makeup application, brows should be flawless.
- Waxing the face is ideal in summertime the main reason being summer is spent outside in the sun. As we all know details show in the sun so hair in the face becomes much more noticeable. Not only will waxing remove those hairs, it will leave a smooth canvas for makeup application.
- So rather than your lip and cheek hairs being illuminated, your smooth skin is highlighted by the sun. Makeup tends to be lighter and brighter in summer so showing off smooth skin adds to the fresh look.
- Pruning is standard in summer. We tend to drop a few pounds, get a fresh haircut, and the same goes for brows. "Natural" brows are in right now, but for summer you should trim them a bit and just tidy them up. Again we're spending time in the sun so the brows should look clean in the most revealing light.
ABOUT EUROPEAN WAX CENTER
European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC unique waxing expertise and experience to women throughout the USA. The setting: a modern environment with crisp, clean lines, private waxing suites, providing the most professionally trained waxing experts, with exceptional service. And the first brow, underarm or bikini line wax is always complimentary. Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin. As a result, today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle services category. For more information about EWC log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and Twitter @EuropeanWax.
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SOURCE European Wax Center