2014

Revealing Survey From Kenmore PRO(TM) Uncovers That Couples Who Cook Together Are Happier and Healthier New Line of Appliances Marries the Best of Both Worlds: Professional Design

at an Attainable Price



    CHICAGO, Oct. 3 /PRNewswire/ -- Stereotypes depict the modern American
 couple as a frenzied, overworked pair with scant free time, stacks of
 take-out containers in the fridge and woefully underused kitchen
 appliances. A recent survey developed by Kenmore PRO and relationship
 expert Dr. John Gray, author of Men are from Mars, Women are from Venus:
 The Classic Guide to Understanding the Opposite Sex, paints a more
 promising picture of kitchen confidentials, revealing that more than 70
 percent of America's couples are happily cooking together. The new Kenmore
 PRO line -- available in Sears stores and at Sears.com in October 2006 --
 appeals to both sexes with heavy duty professional features and
 sophisticated design, and is the perfect vehicle to help America's home
 gourmets realize their culinary dreams.
     "At the end of the day, my husband and I take the opportunity to enjoy
 each other's company in the familiar, cooperative environment of our
 kitchen," explains Mary Sue Milliken, celebrity chef/owner of Border Grill
 and Ciudad restaurants, cookbook author and TV Food Network personality, in
 reference to herself and her husband, architect Josh Schweitzer. "As a
 couple that embraces all things culinary and aesthetic, the Kenmore PRO
 line appeals to us both. We appreciate that it offers home chefs
 professional features and sophisticated styling at an attainable price
 point, allowing more people to pursue their culinary passions and achieve
 their dream kitchens."
     Professional Features - For Mars and Venus
     With unparalleled roots in the home appliance category, Kenmore PRO
 marks the brand's first foray into high-end appliances. Inspired by the
 professional kitchen and created with the home chef in mind, the PRO line
 pairs high- performance features with those that make preparing gourmet
 meals easier and more enjoyable for both the male and female cooking
 enthusiast. Professional features like top-grade stainless steel
 construction, heavy duty knobs, premium cast handles and high-end analog
 gauges -- which tend to appeal to men -- are balanced by elements that
 typically appeal to women, such as safety features, sophisticated design
 and easy-clean grates.
     Couples Who Cook
     To build on this insight and help launch the new line, Kenmore PRO
 teamed with Dr. Gray to conduct a survey* of 1,500 American couples about
 whether or not they cook together, and the impact it has on their lives.
     The results were compelling, indicating that couples who cook together
 report being universally more satisfied in every aspect of their lives,
 from family life and fun to relationships and sex. They also view their
 relationships in a more positive light, with a full 82 percent of couples
 who cook together characterizing their relationship as "excellent" -- as
 opposed to only one-fourth of couples who do not spend time together in the
 kitchen creating meals.
     "Cooking as a couple forces people to communicate and cooperate on very
 basic levels, whether helping each other with varied kitchen tasks or
 dividing duties to save time and maximize results," said Dr. Gray. "These
 tools -- communication and cooperation -- form the basis of very solid,
 very successful relationships, and the Kenmore PRO line provides a perfect
 forum for Mars and Venus, both, to express what makes them shine in the
 kitchen."
     Cooking Up Memories
     Cooking together, whether with your partner or your friends, leads to
 fond memories. To celebrate the launch of the new line, Kenmore PRO
 partnered with Milliken to offer cooking enthusiasts across the country a
 chance to win their very own suite of Kenmore PRO appliances, as well as an
 all-expense paid trip to Los Angeles for a personalized dining experience
 at Milliken's Ciudad or Border Grill restaurant. To enter the Cooking Up
 Memories contest and for complete contest details, visit
 http://www.kenmore.com/PRO .
     Kenmore PRO Appliances
     The Kenmore PRO offerings give home gourmets the ability to cook, store
 and clean like professionals, but with all the comforts of home. The line
 includes:
     -- 30" Wall Oven - Double (42003)             $2,899.99
     -- 30" Wall Oven - Single (41003)             $1,899.99
 
     -- 36" Slide-In Cooktop - Gas (30503)         $1,899.99
     -- 36" Slide-In Cooktop - Electric (40503)    $1,699.99
     -- 36" Drop-In Cooktop - Gas (31013)          $1,099.99
     -- 30" Drop-In Cooktop - Gas (31003)          $999.99
 
     -- 30" Dual Fuel Range (79523)                $3,999.99
     -- 36" Range Hood (51063)                     $1,359.99
     -- 30" Range Hood (51003)                     $1,249.99
 
     -- 30" Warming Drawer (48003)                 $899.99
 
     -- Professional Size Refrigerator/Freezer     $3,999.99 (trim kit sold
         (refrigerator 44823; freezer 44833)        separately)
     -- Side by Side/Counter Depth                 $2,999.99 (trim kit sold
         Refrigerator (44333)                       separately)
     -- Side by Side/Standard Depth                $2,699.99
         Refrigerator (55333)
 
     -- 24" Dishwasher (13873)                     $1,399
 
 
     About Sears, Roebuck and Co.
     Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
 Corporation (Nasdaq:   SHLD), is a leading broadline retailer providing
 merchandise and related services. Sears, Roebuck offers its wide range of
 home merchandise, apparel and automotive products and services through more
 than 2,400 Sears-branded and affiliated stores in the United States and
 Canada, which includes approximately 926 full-line and 1,100 specialty
 stores in the U.S. Sears, Roebuck also offers a variety of merchandise and
 services through sears.com, landsend.com, and specialty catalogs. Sears,
 Roebuck offers consumers leading proprietary brands including Kenmore,
 Craftsman, DieHard and Lands' End -- among the most trusted and preferred
 brands in the U.S. The company is the nation's largest provider of home
 services, with more than 13 million service calls made annually. For more
 information, visit the Sears, Roebuck website at http://www.sears.com or
 the Sears Holdings Corporation website at http://www.searsholdings.com .
     *Kenmore PRO Couples Who Cook survey conducted by Impulse Research
 Corporation in August 2006. Margin of error for the survey is 3 percent,
 with a 95 percent level of confidence.
 
 

SOURCE Sears

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