Revolution Marketing to Give VIZ Media's Hot New Anime Movie a Unique Red Carpet Rollout

INUYASHA The Movie 3 Going Direct to DVD After

an Innovative Big Screen 15-City Mobile Theater Tour



24 Aug, 2005, 01:00 ET from Revolution Marketing

    NEW YORK, Aug. 24 /PRNewswire/ -- "INUYASHA THE MOVIE 3: SWORDS OF AN
 HONORABLE RULER" is being given a highly visible and very unique send off to
 retail. It will launch as a theatrical title for thousands of lucky fans
 before going to the small screen via DVD on September 6. In an effort to break
 through the clutter of the straight to DVD and Anime market, VIZ Media looked
 to Revolution Marketing (http://www.revolutionmarketing.com) to create a buzz
 worthy of one of the top titles in the very hot Anime category.  Revolution
 Marketing's answer is a 15-city world premiere mobile theater tour that
 launches in Seattle, WA on August 24.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050824/NYW126 )
     In a joint effort with VIZ Media, Revolution Marketing has developed a 92-
 seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart
 in each of 15 cities, allowing the big-box giant the never-before-seen
 opportunity to host a theatrical premier of a DVD title they will then be
 selling.
     "We had never seen a direct to DVD title benefiting from a true theatrical
 release," said Andrew Klein, President, Revolution Marketing. "We came up with
 a mobile theater tour because it brings the big screen theater release concept
 directly to the retailer carrying the DVD title. Where else could you see a
 movie, leave the theater, go buy it, take it home and watch it again. This is
 a truly unique concept, that I think you'll see other production companies
 borrow in the future."
     "Direct to DVD titles rarely receive any fanfare, but Inuyasha is one of
 the most popular Anime titles in the world," said Anthony Jiwa Director of
 Marketing, VIZ Media.  "After the phenomenal success of the first two INUYASHA
 Movies, we were looking for a fresh new launch program that would be as
 exciting as the movie itself. Revolution Marketing's concept will raise the
 bar to a new level for launching direct to DVD titles."
     More than four thousand lucky fans will have the opportunity to screen
 "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER" for free in cities such
 as Los Angeles, Chicago, San Francisco, Boston, Atlanta and Seattle. Every fan
 will be treated as if they were attending a red-carpet world premier. One
 Wal-Mart in each city will host three viewings in the custom-built theater. In
 addition to a full screen viewing of this hot new title, fans will also
 receive limited-edition Inuyasha merchandise.
     "We are truly excited about the mobile theater as a marketing platform,"
 adds Klein. "The possibilities for its use are endless. Essentially any
 broadcast product can be launched in a direct-to-consumer fashion on a grass
 roots level. This is a truly breakthrough concept."
 
     About VIZ Media, LLC
     Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of
 the most comprehensive and innovative companies in the field of manga
 publishing, animation and entertainment licensing of Japanese content. Owned
 by three of Japan's largest creators and licensors of manga and animation,
 Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro
 Japan), VIZ Media is a leader in the publishing and distribution of Japanese
 manga for English speaking audiences in North America and a global licensor of
 Japanese animation. The company offers an integrated product line including,
 magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs,
 audio soundtracks and develops and markets animated entertainment from initial
 production, television placement and distribution, to merchandise licensing
 and promotions for audiences and consumers of all ages.
 
     Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415)
 546-7073; Fax (415) 546-7086; and web site at http://www.VIZ.com .
 
 
              "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER"
                              Mobile Theater Tour
 
    EVENT DATE         MARKET                   EVENT SITE           WAL-MART
 OCATION
 
     8/24/2005     Seattle, WA           Marysville, WA    8924 Quilceda Blvd
                                                           Marysville,
                                                           WA 98271
                                                           (360) 657-1192
     8/26/2005     San Francisco, CA     Stockton, CA      3223 East Hammer
                                                           Lane
                                                           Stockton, CA 95212
                                                           (209) 473-2796
     8/27/2005     Los Angeles, CA       Covina, CA        1275 North Azusa
                                                           Avenue
                                                           Covina, CA 91722
                                                           (626) 339-4161
     8/28/2005     Las Vegas, NV         Las Vegas, NV     2310 E Serene Ave
                                                           Las Vegas, NV 89123
                                                           702-270-7831
     8/31/2005     Phoenix, CA           Mesa, AZ          1955 So. Stapley
                                                           Drive
                                                           Mesa, AZ 85204
                                                           (480) 892-9009
     9/2/2005      San Antonio, TX       San Antonio, TX   16503 Nacogdoches
                                                           Road
                                                           San Antonio, TX
                                                           78247 (210)646-6077
     9/4/2005      Lincoln, NE           Lincoln, NE       4700 N 27Th Street
                                                           Lincoln, NE 68521
                                                           (402) 438-4377
     9/5/2005      Wichita, KS           Wichita, KS       11411 East Kellogg
                                                           Wichita, KS 67207
                                                           (316) 683-0735
     9/8/2005      Chicago, IL           Hammond, IN       1828 165Th Street
                                                           Hammond, IN 46320
                                                           (219) 989-0258
     9/9/2005      Clarksville, TN       Clarksville, TN   1680 Ft Campbell
                                                           Blvd
                                                           Clarksville, TN
                                                           37042
                                                           (931) 645-8439
     9/10/2005     Birmingham, AL        Birmingham, AL    5919 Trussville
                                                           Crossings Pkwy
                                                           Birmingham, AL
                                                           35235
                                                           (205) 661-1957
     9/11/2005     Atlanta, GA           McDonough, GA     135 Willow Lane
                                                           McDonough, GA 30253
                                                           (678) 432-2023
     9/16/2005     Norfolk               Chesapeake, VA    1521 Sam's Circle
                    -Chesapeake, VA                        Chesapeake, VA 23320
                                                           (757) 436-6055
     9/17/2005     New York/New Jersey   Secaucus, NJ      400 Park Place
                                                           Secaucus, NJ 07094
                                                           (201) 325-9280
     9/18/2005     Boston, MA            Quincy, MA        301 Falls Blvd
                                                           Quincy, MA 02169
                                                           (617) 745-4390
     9/5/2005      Wichita, KS           Wichita, KS       11411 East Kellogg
                                                           Wichita, KS 67207
                                                           (316) 683-0735
     9/8/2005      Chicago, IL           Hammond, IN       1828 165Th Street
                                                           Hammond, IN 46320
                                                           (219) 989-0258
     9/9/2005      Clarksville, TN       Clarksville, TN   1680 Ft Campbell
                                                           Blvd
                                                           Clarksville, TN
                                                           37042 (931)645-8439
     9/10/2005     Birmingham, AL        Birmingham, AL    5919 Trussville
                                                           Crossings Pkwy
                                                           Birmingham, AL 35235
                                                           (205) 661-1957
     9/11/2005     Atlanta, GA           McDonough, GA     135 Willow Lane
                                                           McDonough, GA 30253
                                                           (678) 432-2023
     9/16/2005     Norfolk               Chesapeake, VA    1521 Sam's Circle
                    -Chesapeake, VA                        Chesapeake, VA 23320
                                                           (757) 436-6055
     9/17/2005     New York/New Jersey   Secaucus, NJ      400 Park Place
                                                           Secaucus, NJ 07094
                                                           (201) 325-9280
     9/18/2005     Boston, MA            Quincy, MA        301 Falls Blvd
                                                           Quincy, MA 02169
                                                           (617) 745-4390
 
 
 

SOURCE Revolution Marketing
    NEW YORK, Aug. 24 /PRNewswire/ -- "INUYASHA THE MOVIE 3: SWORDS OF AN
 HONORABLE RULER" is being given a highly visible and very unique send off to
 retail. It will launch as a theatrical title for thousands of lucky fans
 before going to the small screen via DVD on September 6. In an effort to break
 through the clutter of the straight to DVD and Anime market, VIZ Media looked
 to Revolution Marketing (http://www.revolutionmarketing.com) to create a buzz
 worthy of one of the top titles in the very hot Anime category.  Revolution
 Marketing's answer is a 15-city world premiere mobile theater tour that
 launches in Seattle, WA on August 24.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050824/NYW126 )
     In a joint effort with VIZ Media, Revolution Marketing has developed a 92-
 seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart
 in each of 15 cities, allowing the big-box giant the never-before-seen
 opportunity to host a theatrical premier of a DVD title they will then be
 selling.
     "We had never seen a direct to DVD title benefiting from a true theatrical
 release," said Andrew Klein, President, Revolution Marketing. "We came up with
 a mobile theater tour because it brings the big screen theater release concept
 directly to the retailer carrying the DVD title. Where else could you see a
 movie, leave the theater, go buy it, take it home and watch it again. This is
 a truly unique concept, that I think you'll see other production companies
 borrow in the future."
     "Direct to DVD titles rarely receive any fanfare, but Inuyasha is one of
 the most popular Anime titles in the world," said Anthony Jiwa Director of
 Marketing, VIZ Media.  "After the phenomenal success of the first two INUYASHA
 Movies, we were looking for a fresh new launch program that would be as
 exciting as the movie itself. Revolution Marketing's concept will raise the
 bar to a new level for launching direct to DVD titles."
     More than four thousand lucky fans will have the opportunity to screen
 "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER" for free in cities such
 as Los Angeles, Chicago, San Francisco, Boston, Atlanta and Seattle. Every fan
 will be treated as if they were attending a red-carpet world premier. One
 Wal-Mart in each city will host three viewings in the custom-built theater. In
 addition to a full screen viewing of this hot new title, fans will also
 receive limited-edition Inuyasha merchandise.
     "We are truly excited about the mobile theater as a marketing platform,"
 adds Klein. "The possibilities for its use are endless. Essentially any
 broadcast product can be launched in a direct-to-consumer fashion on a grass
 roots level. This is a truly breakthrough concept."
 
     About VIZ Media, LLC
     Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of
 the most comprehensive and innovative companies in the field of manga
 publishing, animation and entertainment licensing of Japanese content. Owned
 by three of Japan's largest creators and licensors of manga and animation,
 Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro
 Japan), VIZ Media is a leader in the publishing and distribution of Japanese
 manga for English speaking audiences in North America and a global licensor of
 Japanese animation. The company offers an integrated product line including,
 magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs,
 audio soundtracks and develops and markets animated entertainment from initial
 production, television placement and distribution, to merchandise licensing
 and promotions for audiences and consumers of all ages.
 
     Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415)
 546-7073; Fax (415) 546-7086; and web site at http://www.VIZ.com .
 
 
              "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER"
                              Mobile Theater Tour
 
    EVENT DATE         MARKET                   EVENT SITE           WAL-MART
 OCATION
 
     8/24/2005     Seattle, WA           Marysville, WA    8924 Quilceda Blvd
                                                           Marysville,
                                                           WA 98271
                                                           (360) 657-1192
     8/26/2005     San Francisco, CA     Stockton, CA      3223 East Hammer
                                                           Lane
                                                           Stockton, CA 95212
                                                           (209) 473-2796
     8/27/2005     Los Angeles, CA       Covina, CA        1275 North Azusa
                                                           Avenue
                                                           Covina, CA 91722
                                                           (626) 339-4161
     8/28/2005     Las Vegas, NV         Las Vegas, NV     2310 E Serene Ave
                                                           Las Vegas, NV 89123
                                                           702-270-7831
     8/31/2005     Phoenix, CA           Mesa, AZ          1955 So. Stapley
                                                           Drive
                                                           Mesa, AZ 85204
                                                           (480) 892-9009
     9/2/2005      San Antonio, TX       San Antonio, TX   16503 Nacogdoches
                                                           Road
                                                           San Antonio, TX
                                                           78247 (210)646-6077
     9/4/2005      Lincoln, NE           Lincoln, NE       4700 N 27Th Street
                                                           Lincoln, NE 68521
                                                           (402) 438-4377
     9/5/2005      Wichita, KS           Wichita, KS       11411 East Kellogg
                                                           Wichita, KS 67207
                                                           (316) 683-0735
     9/8/2005      Chicago, IL           Hammond, IN       1828 165Th Street
                                                           Hammond, IN 46320
                                                           (219) 989-0258
     9/9/2005      Clarksville, TN       Clarksville, TN   1680 Ft Campbell
                                                           Blvd
                                                           Clarksville, TN
                                                           37042
                                                           (931) 645-8439
     9/10/2005     Birmingham, AL        Birmingham, AL    5919 Trussville
                                                           Crossings Pkwy
                                                           Birmingham, AL
                                                           35235
                                                           (205) 661-1957
     9/11/2005     Atlanta, GA           McDonough, GA     135 Willow Lane
                                                           McDonough, GA 30253
                                                           (678) 432-2023
     9/16/2005     Norfolk               Chesapeake, VA    1521 Sam's Circle
                    -Chesapeake, VA                        Chesapeake, VA 23320
                                                           (757) 436-6055
     9/17/2005     New York/New Jersey   Secaucus, NJ      400 Park Place
                                                           Secaucus, NJ 07094
                                                           (201) 325-9280
     9/18/2005     Boston, MA            Quincy, MA        301 Falls Blvd
                                                           Quincy, MA 02169
                                                           (617) 745-4390
     9/5/2005      Wichita, KS           Wichita, KS       11411 East Kellogg
                                                           Wichita, KS 67207
                                                           (316) 683-0735
     9/8/2005      Chicago, IL           Hammond, IN       1828 165Th Street
                                                           Hammond, IN 46320
                                                           (219) 989-0258
     9/9/2005      Clarksville, TN       Clarksville, TN   1680 Ft Campbell
                                                           Blvd
                                                           Clarksville, TN
                                                           37042 (931)645-8439
     9/10/2005     Birmingham, AL        Birmingham, AL    5919 Trussville
                                                           Crossings Pkwy
                                                           Birmingham, AL 35235
                                                           (205) 661-1957
     9/11/2005     Atlanta, GA           McDonough, GA     135 Willow Lane
                                                           McDonough, GA 30253
                                                           (678) 432-2023
     9/16/2005     Norfolk               Chesapeake, VA    1521 Sam's Circle
                    -Chesapeake, VA                        Chesapeake, VA 23320
                                                           (757) 436-6055
     9/17/2005     New York/New Jersey   Secaucus, NJ      400 Park Place
                                                           Secaucus, NJ 07094
                                                           (201) 325-9280
     9/18/2005     Boston, MA            Quincy, MA        301 Falls Blvd
                                                           Quincy, MA 02169
                                                           (617) 745-4390
 
 
 SOURCE  Revolution Marketing