E-Mail Append from Reynolds will automatically update the ERA(R) Name File

DAYTON, Ohio, Dec. 2 /PRNewswire/ -- Reynolds and Reynolds today announced the addition of a new service for dealerships that matches a customer's postal address with that customer's up-to-date e-mail address, greatly improving the accuracy of e-mail addresses for dealership marketing campaigns. The updated e-mail addresses automatically populate the name file in the Reynolds ERA® dealership management system (DMS) and synchronize seamlessly with Contact Management, a customer relationship management tool in the ERA DMS.

At least 30 percent of all e-mail addresses in the U.S. change every year, according to industry statistics. Securing and verifying correct e-mail addresses for a dealership's customer file can be an overwhelming task for dealership personnel. E-mail Append does the work for the dealer automatically - and writes the information back to the ERA DMS - with no additional staff time by employees or keystrokes to transfer data.

"We continually hear from dealers about their need to keep customer information current, especially e-mail addresses, in order to deliver more effective marketing campaigns," said Trey Hiers, vice president of Corporate Marketing at Reynolds and Reynolds. "E-mail Append uses a proven technology with an overall address match rate that is the highest and most accurate in the industry. It's one more cost-effective way we can help dealerships improve their marketing operations and their overall business results."

Hiers also noted that E-mail Append is the only service available for e-mail address verification that is certified to write back to the ERA system.

The E-mail Append advantage:

• Searches more than 750 million deliverable e-mail addresses and Internet Service Providers to locate matches for the ERA customer file of postal addresses.
• Automatically queries customers for opt-in or opt-out of e-mail communications from the dealership.
• All customer records in the ERA name file are then automatically updated with current e-mail addresses and any "Do Not E-mail" privacy flags.
• As a result, the dealership is marketing to a correct address using the customer's preferred contact method - e-mail or post office mail.

Hiers concluded: "This year, we have intensified our focus on new product development for our ERA and POWER system customers," he said. "E-mail Append is the latest example of what we can deliver. As we move into 2010, dealerships can expect to see a steady stream of new products and product enhancements from Reynolds."

About Reynolds

Reynolds and Reynolds was founded in Dayton, Ohio, in 1866 and has been headquartered in the area continuously since then. Today, with associates throughout the U.S., Canada, and Europe, Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company's other major U.S. locations include Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

SOURCE The Reynolds and Reynolds Company

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