Elan Shou, Executive VP and Managing Director, Ruder Finn Greater China, said: "Under Jefferson, RF Thunder Shanghai has been growing at an incredible rate, with a strong and energised team. Jefferson has been a great asset to us and I have no doubt that in his new role as Greater China head, he will push the boundaries even further. Cathy, with her passion and formidable skills, has already made a tremendous contribution to RF Thunder. She has shown true leadership and is a valuable addition to our key management team. I am very proud of both of them and delighted to announce their well-deserved promotions. This is what is so unique about Ruder Finn's culture in developing high potential individuals."
With 15 years' experience in communications and advertising, Jefferson, a senior VP of Ruder Finn Group, also heads Ruder Finn China's Health & Wellness Practice. Multi-skilled, passionate and a high achiever, he was also appointed general manager of RF Kyodo China earlier this year. This will be Jefferson's 9th year with Ruder Finn. He has been instrumental in the rapid growth of RF Thunder Shanghai in the past two years expanding the healthcare and corporate expertise. In addition to his time at Ruder Finn, Jefferson was previously general manager of PPR Shanghai (Racepoint) and head of Rx Drug Practice in Euro RSCG Life China, where he oversaw a national team that provided integrated marketing communications counsel. Earlier in his career, Jefferson was a reporter for two years.
Jefferson Hou: "This has been an incredible personal journey as I enter my 9th year with the Ruder Finn Group, and I am still having fun. With great teamwork, RF Thunder has been undergoing tremendous transformation as we enter a more digital dominated landscape. We now proudly call ourselves integrated communicators, reaching and involving every touch point of engagement. This is all so exciting and I look forward to 2017!"
Cathy joined Ruder Finn Guangzhou in 2009, and within three years built up the lifestyle practice from a staff of four to a thriving division of 12, which delivered successful and award-winning integrated communications campaigns for clients including Cotton (CI & CCI) and Moet Hennessy Diageo Group. Since transferring to RF Thunder Shanghai, Cathy rapidly and successfully grew Thunder's lifestyle practice to twice its size within a year. Specializing in luxury, beauty, fashion, travel & tourism and FMCG, Cathy provides integrated strategic communications, social management, celebrity/influencer relationships, event management and reputation management. With close to 14 years in communications, Cathy has a wide spectrum of experience in diverse sectors and a specialty in driving creative and innovative integrated communication campaigns. Prior to joining Ruder Finn, Cathy was with Weber Shandwick, focusing on both major consumer and corporate clients, and with Dapeng LNG Company.
Cathy Gu: "RF Thunder Shanghai has been a great experience for me, especially the team, the clients and the new direction in which we are heading. With our strong network support and right talents, we now deliver new consulting capabilities beyond what is expected. The company transformation has been fantastic and exciting. Our team consistently pushes the boundaries for innovative multi-touch-point strategies to bring true value to our clients.
For more information, please contact:
Jefferson HOU, General Manager, RF Thunder Greater China
Tel: +86 21 5383 0188 ext 139 Email: email@example.com
Cathy GU, General Manager, RF Thunder Shanghai
Tel: +86 21-53830188 Ext 133 Email: firstname.lastname@example.org
RF Thunder, (formerly Thunder Communication) was established in Shanghai in 2001 and in 2011 was acquired by Ruder Finn, one of the largest independent integrated communications consultancies in the world. RF Thunder has since established offices in Guangzhou, Hong Kong and Beijing, together with a network of affiliate offices nationwide. Adhering to the same international service standards and operational procedures as the global Ruder Finn Group, RF Thunder is dedicated to providing innovative, strategic and integrated communications within different market segmentations, including beauty, property, fashion, lifestyle, luxury, travel and tourism and healthcare. RF Thunder's experienced and dedicated teams have served clients including Wheelock Properties (Hong Kong), Baume & Mercier, Clarins, Club Monaco, Four Seasons, Harry Winston, LVMH perfumes and cosmetics, L'Oréal, Whoo, BMW, Hennessy, AstraZeneca, Roche and Sanofi.
Ruder Finn Asia – The Art and Science of Engagement
Founded in 1989, Ruder Finn Asia (www.ruderfinnasia.com) is the Asia-Pacific subsidiary of New York-based Ruder Finn (www.ruderfinn.com), a global communications consulting firm, producing award-winning work at the intersection of content, creative and digital. Ruder Finn Asia today employs close to 400 consultants in Asia-Pacific and has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, New Delhi and Bangalore. The firm is represented across all other regional markets through a network of high quality partners. Ruder Finn Asia's business centers on four strategic pillars: Corporate & Public Trust, Global Connectivity, Health & Wellness and Life+Style. As an integrated communication consultancy, we help our clients engage with those vital to their success, delivering meaningful, measurable, business results through inspirational, data-driven, communications counsel and solutions. Our expertise encompasses reputation management, digital and social marketing strategy, employee engagement, branding and executive skills training. Our research and analysis team provides insights and counsel in market trends, producing annual research reports including the China Luxury Forecast, Physicians Digital Outlook Survey and other publications. Ruder Finn Asia's key clients include Bang & Olufsen, Cotton Inc, Daiichi Sankyo, Emirates, GSK, Hermès, Jumeirah, L'Oréal, Michelin, Omron, Sanofi, VISA, Volkswagen Group and leading brands from the Kering, LVMH and Richemont Groups.
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SOURCE RF Thunder; Ruder Finn, Inc.