NEW YORK, March 16 /PRNewswire/ -- RFID Journal announced today it will
hold its first European executive conference 11 to 12 October 2005 at the
Hotel Okura Amsterdam, The Netherlands. RFID Journal LIVE! Europe
(http://www.rfidjournallive.com/europe) will feature executive presentations
from early adopters across Europe including Marks & Spencer, Metro and Tesco,
and will be lead by RFID Journal founder, editor and global RFID expert Mark
"European companies have been among the global leaders in producing and
using RFID technologies, but the use of RFID in the global supply chain
creates some unique challenges for retailers, manufacturers and logistic
providers," Roberti said. "With RFID Journal's unique, global perspective,
this event will give end users a clearer view of what their next steps should
More than 200 high-level executives at the two-day conference will explore
topics that include how Europe's role in leading RFID adoption can spur the
use of EPC technologies in the global supply chain, as well as the
opportunities and risks faced by early adopters.
Through interactive case studies, end users, independent experts and
suppliers will discuss the future of EPC and ISO technologies in the 13.56 MHz
and UHF bands; the impact of new regulations governing RFID readers;
integration with suppliers in Asia, North America and throughout the world;
and much more. The focus will be on deploying RFID profitably in retail,
manufacturing and supply chain operations.
Confirmed speakers to date include:
* John Clarke, CTO, Tesco Stores Ltd. Supermarket giant Tesco began its
secure supply chain rollout in order to track high-value and high-
shrink products through their supply chain and into their stores.
Completion of the project is expected by the end of 2005.
* Dirk Heyman, Director Auto-ID Europe, Gillette Group International.
One of the founding members of the Auto-ID Center at MIT in 1999,
Gillette participates in setting EPCglobal standards, with a focus on
outlining future challenges, business cases and possible next steps in
* James Stafford, Head of RFID Project, Marks & Spencer (M&S). M&S, one
of the UK's leading retailers of clothes, food and home products, uses
RFID tags to track items of clothing, and is extending its RFID item-
level tagging to other products including lingerie and the M&S' food
* Gerd Wolfram, Director IT Strategy, IT Buying and Development
Services, Metro. Metro, the world's third-largest retailer, is
successfully implementing RFID readers and tags at its biggest German
To learn more about RFID Journal LIVE! Europe or to register for the
conference, go to http://www.rfidjournallive.com/europe. For sponsorship
information, contact Nancy Puglisi, VP of Sales, at firstname.lastname@example.org.
RFID Journal LIVE! Europe is co-produced by Mosaic Media Partners.
About RFID Journal
RFID Journal is the only independent media company devoted solely to radio
frequency identification and its many business applications. Our mission is to
be the ultimate resource for businesspeople that need to understand how RFID
can help their companies boost supply chain efficiencies, reduce inventories,
limit theft, improve product availability and add convenience for consumers.
RFID Journal serves the needs of businesspeople looking to take advantage of
RFID technologies with timely news, strategic analysis, networking
opportunities at events and in-depth education. http://www.rfidjournal.com
SOURCE RFID Journal