Rich Holland's Session at 16th Digital Dealer Conference Helps Auto Dealers Better Handle Millennials in the Service Drive
SOUTH JORDAN, Utah, May 2, 2014 /PRNewswire-iReach/ -- AutoPoint (www.autopoint.com), the leading platform that drives improvement in auto dealership fixed operation performance, announced today that company Managing Director Rich Holland will be a featured speaker at the 16th Digital Dealer Conference and Exposition in Atlantic City, NJ, May 6-8, 2014. Holland's presentation titled "Millennials in Your Service Drive -- Technology is the Key to Success," will be held Wednesday, May 7, 2014, at 9:30 am. Attendees will learn how to market, sell and service Millennials.
"How we market, sell and service the Millennials is far different than how we approach previous generations like the aging baby boomers. As consumers, Generation Y outnumbers baby boomers by at least seven percent. They have money in their pockets and they spend it. But don't be misled -- they are also pragmatic and they do their homework," said Holland.
According to Holland, Millennials are highly informed buyers who research products and price online and have an innate need for instant information. "In order to cater to this new customer, we need to be more advanced in our service communication and in our delivery of inventory and service information. We must work to create a shopping environment that encourages customer loyalty. Join me in my workshop to explore the mystery behind Generation Y's shopping habits and discuss ways to incorporate technologies that appeal to this customer," Holland continued.
AutoPoint (formerly MPi) is a leading provider of revenue and retention solutions for automotive dealership service departments. AutoPoint is a business unit of Solera Holdings, Inc., the leading global claims solutions provider serving the automotive industry. Solera provides world-class claims, underwriting and information solutions that help customers automate their processes; managing millions of claims each year efficiently and effectively, and resolving billions of dollars in claims settlements. AutoPoint enables automotive service centers to operate at the highest levels of performance by increasing productivity and effectiveness, thereby improving the customer experience and raising service. For more information, please visit: www.autopoint.com.
Media Contact: Susan Lovett, AutoPoint, 800-997-1674 x2010, Susan.Lovett@autopoint.com
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