Ricoh Americas Announces Barcode Scanning Digital Camera Camera embeds barcode data into high-resolution images

    WEST CALDWELL, N.J., Jan. 24 /PRNewswire/ -- Ricoh Americas today
 introduced the Ricoh 500SE Digital Camera with integrated barcode scanning
 capabilities. Designed for barcode-based workflows that require
 high-quality images, the 500SE provides an easy to use all-in-one
 ruggedized solution that overcomes the image quality shortfalls of
 alternative systems.
     (Photo: )
     "Ricoh recognizes the importance of image quality when photographing
 bar-coded assets or objects. By taking a 'camera-first' approach in
 designing the 500SE, we have developed a superior solution for relating
 images to barcodes," said Jeff Lengyel, manager of Ricoh Americas Digital
 Camera Division.
     The 500SE supports all popular 1D barcodes and can scan barcodes
 optically through its lens or it may be augmented with the SE-4
 laser-scanning module for workflows that require laser scanning. The
 scanned barcode information is embedded directly into a data area in the
 JPEG files as they are captured. An on-board 'data-dictionary' allows for
 additional user-defined information, such as the photographers name or job
 number, to be embedded into the images as well. When the resulting
 'data-image' is transferred to a computing device all of the embedded
 'meta-data' is extracted automatically and used to perform a variety of
 automated tasks such as renaming the image based off the barcode data,
 imprinting the information on the image or even creating a complete
 database of all the images and their related meta-data.
     The 500SE is equipped with 802.11b/g and Bluetooth capabilities to
 wirelessly transfer images directly to handheld devices or servers as the
 images are captured. Built to operate reliably in the harshest of
 conditions, the 500SE is shock resistant and waterproof.
     Suggested retail of the 500SE is $899.00. The SE-4 laser-scanning
 module is $349.00. Ricoh is seeking qualified Developers and Value Added
 Resellers in the bar-coding industry to offer the camera as part of an
 integrated solution.
     The Complete details are available on the Ricoh Americas website:
     About Ricoh Americas Corporation: Ricoh Americas Corporation,
 headquartered in West Caldwell, N.J., is a leading provider of document
 solutions. Ricoh's fully integrated hardware and software products help
 businesses share information efficiently and effectively by enabling
 customers to control the input, management and output of documents. Ricoh's
 line of document management devices include, color and black & white
 digital imaging systems, facsimile products, cameras, printers, scanners,
 digital duplicators, production printing products and wide format
 engineering systems. Additionally, Ricoh offers a wide variety of document
 and printing solutions directly and through strategic alliances enhancing
 office productivity and document workflow. Ricoh's document management
 software enhances workgroup collaboration and offers secure storage,
 retrieval and sharing of critical information.
Contact: Jeff Lengyel Manager - Ricoh Americas Digital Camera Division 909-890-9039

SOURCE Ricoh Americas Corporation

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