WEST CALDWELL, N.J., April 3 /PRNewswire/ -- Baseball and Ricoh ...
together again. For a third consecutive year Ricoh will team with the
broadcasts of Major League Baseball games on FOX Sports Net, the YES Network
and the new SPORTSNET New York broadcasting NY Mets games. Ricoh's new
animated "Two-Guys" TV commercials will appear more than 5,000 times across 26
MLB teams in 22 major markets throughout the regular 2006 baseball season. The
campaign begins today.
The 30-second spots star characters Stan and Jerry from Ricoh's current
"Two-Guys" print advertising campaign. For the print ads, Stan and Jerry, who
represent users of Ricoh equipment, were designed in a woodcut artistic style.
Famed animators from FilmRoman, responsible for King of the Hill and other
award-winning animated series, brought the humorous duo to life. In each
commercial, Stan and Jerry banter light-heartedly about the features and
benefits of various Ricoh office systems.
Gigante Vaz Partners, Inc., of New York City, created the $15 million
"Two-Guys" advertising campaign. The new commercials were designed to build
upon the print advertising campaign introduced in IS/IT print publications in
2005 and continues on Ricoh's strategy of, "Ricoh dependability moves your
"Stan and Jerry have been real crowd pleasers in print and have
contributed to helping Ricoh increase purchase consideration by almost 125%,"
said Mark Pollack, vice president of product marketing and marketing support
of Ricoh Corporation. "We can't wait to see how this unique pair does on
About Gigante Vaz Partners
Gigante Vaz Partners is a full service agency that has helped build strong
and meaningful brand identities for brands through compelling and powerful
creative that creates a unique link to the consumer. For more information
about Gigante Vaz Partners access their web site at
About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary
of Ricoh Company Ltd., the 70-year-old leading supplier of office automation
equipment and electronics, with fiscal year 2004 sales in excess of $17
billion, a 1.9 percent increase over the previous year.
Ricoh Corporation is a leading provider of document solutions. Ricoh's
fully integrated hardware and software products help businesses share
information efficiently and effectively by enabling customers to control the
input, management and output of documents. Ricoh's line of document
management devices include color and black & white digital imaging systems,
facsimile products, printers, scanners, digital duplicators and wide format
engineering systems. Additionally, Ricoh offers a wide variety of document
and printing solutions directly and through strategic alliances enhancing
office productivity and document workflow. Ricoh's document management
software enhances workgroup collaboration and offers secure storage, retrieval
and sharing of critical information.
Ricoh Corporation directly or through its subsidiaries markets and
distributes products in North, Central and South America. For fiscal year
2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of 6.9
percent over the previous year.
Information about Ricoh's complete range of products and services can be
accessed on the World Wide Web at http://www.ricoh-usa.com .
All referenced product names are the trademarks of their respective
CONTACT: Russell Marchetta Laura Bower
Ricoh Corporation Peppercom
(973) 882-2075 (212) 931-6127