Ricoh Takes 'Two-Guys' Advertising Campaign to the Television Screen Stan and Jerry Are in the Game with Major League Baseball

    WEST CALDWELL, N.J., April 3 /PRNewswire/ -- Baseball and Ricoh ...
 together again.  For a third consecutive year Ricoh will team with the
 broadcasts of Major League Baseball games on FOX Sports Net, the YES Network
 and the new SPORTSNET New York broadcasting NY Mets games.  Ricoh's new
 animated "Two-Guys" TV commercials will appear more than 5,000 times across 26
 MLB teams in 22 major markets throughout the regular 2006 baseball season. The
 campaign begins today.
     The 30-second spots star characters Stan and Jerry from Ricoh's current
 "Two-Guys" print advertising campaign.  For the print ads, Stan and Jerry, who
 represent users of Ricoh equipment, were designed in a woodcut artistic style.
 Famed animators from FilmRoman, responsible for King of the Hill and other
 award-winning animated series, brought the humorous duo to life. In each
 commercial, Stan and Jerry banter light-heartedly about the features and
 benefits of various Ricoh office systems.
     Gigante Vaz Partners, Inc., of New York City, created the $15 million
 "Two-Guys" advertising campaign. The new commercials were designed to build
 upon the print advertising campaign introduced in IS/IT print publications in
 2005 and continues on Ricoh's strategy of, "Ricoh dependability moves your
 ideas forward."
     "Stan and Jerry have been real crowd pleasers in print and have
 contributed to helping Ricoh increase purchase consideration by almost 125%,"
 said Mark Pollack, vice president of product marketing and marketing support
 of Ricoh Corporation.  "We can't wait to see how this unique pair does on
 television."
 
     About Gigante Vaz Partners
     Gigante Vaz Partners is a full service agency that has helped build strong
 and meaningful brand identities for brands through compelling and powerful
 creative that creates a unique link to the consumer. For more information
 about Gigante Vaz Partners access their web site at
 http://www.gigantevaz.com .
 
     About Ricoh Corporation
     Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary
 of Ricoh Company Ltd., the 70-year-old leading supplier of office automation
 equipment and electronics, with fiscal year 2004 sales in excess of $17
 billion, a 1.9 percent increase over the previous year.
     Ricoh Corporation is a leading provider of document solutions.  Ricoh's
 fully integrated hardware and software products help businesses share
 information efficiently and effectively by enabling customers to control the
 input, management and output of documents.  Ricoh's line of document
 management devices include color and black & white digital imaging systems,
 facsimile products, printers, scanners, digital duplicators and wide format
 engineering systems.  Additionally, Ricoh offers a wide variety of document
 and printing solutions directly and through strategic alliances enhancing
 office productivity and document workflow.  Ricoh's document management
 software enhances workgroup collaboration and offers secure storage, retrieval
 and sharing of critical information.
     Ricoh Corporation directly or through its subsidiaries markets and
 distributes products in North, Central and South America.  For fiscal year
 2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of 6.9
 percent over the previous year.
     Information about Ricoh's complete range of products and services can be
 accessed on the World Wide Web at http://www.ricoh-usa.com .
 
     All referenced product names are the trademarks of their respective
 companies.
 
     CONTACT:  Russell Marchetta                   Laura Bower
               Ricoh Corporation                   Peppercom
               (973) 882-2075                      (212) 931-6127
               russell.marchetta@ricoh-usa.com     lbower@peppercom.com
 
 

SOURCE Ricoh

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