Leading women's apparel retailer enhances popular line with fresh silhouette

COLUMBUS, Ohio, July 28, /PRNewswire/ -- Every woman seeks the perfect pair of jeans that flaunt, flatter and fit. Lane Bryant's popular Right Fit(TM) collection continues to deliver what women want with the launch of the Right Fit straight leg jean.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090728/CL53308)

"Our Right Fit straight leg jean features classic five-pocket styling that pairs beautifully with boots, flats and even stilettos," says Brian Woolf, President, Lane Bryant and Cacique. "Our customers have been asking for a straight leg jean and we know they're going to love this new addition to the already popular Right Fit collection."

While many other brands have recently folded their plus size collection or have relegated their lines to online-only sales, Lane Bryant continues to cater to the fastest growing fashion segment in America.

"We listen to our customers. We know they want fashionable, flattering clothes and our Right Fit straight leg jean proves that women of all sizes can wear the latest fashions and look great," says Woolf.

The new straight leg jean, retailing for $54.50, isn't the only exciting announcement from Lane Bryant. The retailer has paired up with the producers of the brand new dating show on Fox, "More to Love," for a dream date sweepstakes. Go to lanebryant.com to enter for a chance to win a dream date like one featured on an episode of "More to Love." Included in the dream date are roundtrip airfare for two and a three-night stay at the St. Regis Monarch Beach Resort in southern California, the same resort to be featured in an upcoming "More to Love" episode. An array of spa services, a $500 AmEx gift card and a $500 Lane Bryant gift card will also be included

About Lane Bryant- With nearly 800 stores, Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant

Back to top

RELATED LINKS
http://www.lanebryant.com