SANTA CLARA, Calif., Jan. 6 /PRNewswire/ -- Expanding the successful mini
hard drive market that Rio developed, Rio today introduced, to its already
first-class MP3 line-up, the Rio Nitrus 4GB MP3 player. This new player is
built on the award-winning Rio Nitrus 1.5GB MP3 player platform, keeping the
same sleek, stylish and pocket-sized design along with more than double the
memory and weighing less than two ounces.
Recent reports show that the Rio Nitrus 1.5GB is the best-selling 1.5GB
MP3 player on the market and has become a favorite with consumers and
retailers, proving that this new MP3 segment is redefining the MP3 market. In
the most recent NPD Intellect market share report, Rio claimed stake to the
market share lead for all mini hard drive MP3 players. Additionally, the Rio
Nitrus 1.5GB was recently honored with the prestigious CES Innovations Honoree
Award in the Audio category, selected as the MP3 player of choice for American
Music Awards gift baskets and has earned an upcoming spot on the hit FOX show
The successes of the Rio Nitrus 1.5GB, along with the rest of Rio's
thriving MP3 player line-up, have contributed to Rio's comeback status. With
its innovative designs and top-notch quality products, Rio proved once again
why it's considered the top MP3 brand.
"The cult-like success of the Nitrus has really shown us that there is a
huge market for these new types of devices," said Kevin Brangan, vice
president of product marketing at Rio Audio. "By introducing a 4GB version of
the Nitrus we're building on the best selling mini hard drive MP3 player on
the market and plan on increasing our mini hard drive market share."
When it debuted in August 2003, the Rio Nitrus 1.5GB was the MP3 market's
first cross between a hard disk and flash-based player, providing a new option
for the MP3 consumer. Offering yet another option for the MP3 consumer, the
Rio Nitrus 4GB, weighing less than two ounces and smaller in overall size than
a deck of playing cards, can playback over 2000 WMA songs (132 hours of music)
on a built-in 16-hour LiON rechargeable battery, and includes a five-band
parametric equalizer. The Rio Nitrus 4GB supports USB 2.0, allowing for
lightning fast transfers of content between multiple PCs.
Availability and Pricing
The Rio Nitrus 4GB will begin shipping in January and will be available
through Rioaudio.com, and all major retail outlets in the U.S. The estimated
U.S. street price is $249.
Rio Audio, a Digital Networks North America company, pioneered portable
digital audio technology in 1998, with the launch of the Rio 300. Since then,
Rio has become the world's number one brand of portable MP3 players by
developing a host of award-winning portables that let music lovers take their
music with them wherever they go. For more information regarding Rio, or to
purchase a Rio digital audio player, please visit www.rioaudio.com.
Porter Novelli for Rio Audio
SOURCE Rio Audio