Ripple Secures $10 Million Series B Round Led by Draper Fisher Jurvetson

Investment To Accelerate Nationwide Expansion of Ripple's Out-of-Home Media

Network; DFJ Managing Director John Fisher Joins Ripple's Board of


Jul 09, 2007, 01:00 ET from Ripple Networks, Inc.

    EL SEGUNDO, Calif., July 9 /PRNewswire/ -- Ripple Networks, Inc., the
 first nationwide digital lifestyle media company, announced today it has
 secured $10 million in Series B funding to accelerate the deployment of its
 nationwide out-of-home media network. This round of investment will support
 Ripple's continuing momentum and success in bringing thousands of screens
 to retail locations across the country.
     The round was led by leading international venture capital firm Draper
 Fisher Jurvetson (DFJ) with participation from Series A investor Trinity
 Ventures. In addition, John Fisher, Co-founder and Managing Director of
 Draper Fisher Jurvetson, has joined Ripple's Board of Directors.
     "Ripple has established the first digital lifestyle media network that
 gives local businesses and retailers a significant new opportunity to
 deliver their messages at a local neighborhood level," Fisher said. "The
 company has carefully leveraged its strategic partnerships to ensure that
 its network is in the right locations with the right content, and is now
 empowered to scale and expand that network for maximum impact."
     Ripple also announced today a strategic partnership with Jack in the
 Box. As part of the agreement, Ripple will deploy its network of Ripple TVs
 in a majority of Jack in the Box's 2000+ locations across the country in
 the next few months.
     "Ripple is able to reach consumers in a really powerful way, when they
 are away from their TVs and PCs but still want access to information that
 is important to their lives," said Tim McAdam, General Partner at Trinity
 Ventures, which played a leading role in funding coffee retail giant
     Alex Nocifera, Ripple's Founder and President of Distribution and
 Sales, added, "Ripple has the right recipe for retailers looking to add a
 powerful point of sale advertising capability, as well as to offer their
 customers valuable information and entertainment that adds to the overall
 in-store experience."
     Ripple already reaches about 10 million consumers each month in
 hundreds of retail locations across the country. Each location receives
 geographically and demographically tailored news, entertainment, weather
 and community information in real-time on large panel, high-definition
 displays. This selection of streamed in content comes from Ripple's
 top-rated content partners including ESPN, E! Entertainment, Yahoo!, and
 CBS and MSNBC, among others. The company expects to place its Ripple TVs in
 several thousand locations across the country by the end of 2008.
     "The enthusiasm that consumers, retailers and advertisers are
 expressing in reaction to Ripple's offering has been phenomenal," said Ali
 Diab, Ripple's co-founder and President of Products and Technology. "This
 latest round of investment by such an esteemed organization as DFJ, and the
 addition of an experienced venture investor of John's caliber to our board
 serve to both reinforce and validate the business model that we have
 developed at Ripple."
     Each retail location with a Ripple TV receives its own customized
 stream of blended content from top rated TV and Web programming. As a
 result, local and national advertisers find great value in airing targeted
 ads on the Ripple Network, and self-created ads through Ripple's Ad Center
 tool (, launched this past March. According to
 PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2007-2011,
 out-of-home advertising will be the second fastest growing advertising
 sector, with a projected 6.5% compound annual growth rate over the next
 five years.
     About Ripple
     Ripple, founded in 2004, is an out of home digital lifestyle media
 network delivering hyper-local news and entertainment directly into the
 places and spaces of everyday life. Already reaching nearly 10 million
 individuals across several states each month via in-store high-definition
 screens tailored to an on-the-go audience, Ripple is fast expanding its
 nationwide network of content and retail partners to better serve each
 neighborhood and the businesses that wish to engage, entertain and connect
 with the people within them. For more information, please visit
     About Draper Fisher Jurvetson
     Draper Fisher Jurvetson is the only venture capital firm with global
 presence through a network of affiliated funds, with offices in more than
 30 cities around the world and approximately $4 billion in capital
 commitments. DFJ's mission is to identify, provide capital for, and serve
 extraordinary entrepreneurs anywhere who want to change the world. Over the
 past twenty years, DFJ has been proud to back approximately 300 companies
 across a myriad of sectors including such industry changing catalysts as
 Hotmail (acquired by MFST), Baidu (BIDU), Skype (acquired by EBAY), United
 Online (UNTD), Overture (acquired by YHOO), Interwoven (IWOV), 411
 (acquired by YHOO), Parametric (PMTC), and Digidesign (acquired by AVID).
     About Trinity Ventures
     Founded in 1986, Trinity Ventures is a value-added investor that
 provides capital, networks and resources to early-stage software, Internet
 services, communications and networked systems companies. With more than $1
 billion under management, Trinity Ventures has invested in and worked
 closely with leading companies such as Aruba Networks, Photobucket, Blue
 Nile, Crescendo Communications, Extreme Networks, Forte Software, LoopNet,
 SpeedEra Networks, Starbucks and Sygate. Trinity Ventures has offices in
 Menlo Park. For more information visit

SOURCE Ripple Networks, Inc.