RLJ Credit Opportunity Fund Invests Capital In Pivotal 5, LLC, A Wellness And Fitness Products Company
Investment Supports Pivotal 5's Acquisition Strategy and Expansion within the Growing Active Consumer Market
BETHESDA, Md., Sept. 4, 2013 /PRNewswire/ -- Robert L. Johnson, Founder and Chairman of The RLJ Companies and Chairman of RLJ Credit Opportunity Fund, an RLJ portfolio company, today announced an investment in Pivotal 5, LLC, a wellness and handheld fitness products company with a dynamic portfolio of products in yoga, prevention and rehabilitation, general fitness, athletic training and specialty fitness categories.
"With its exceptional management and growth opportunity, Pivotal 5 is an ideal investment for RLJ Credit Opportunity Fund," said Trevor D. Gregg, Managing Partner. "Pivotal 5 is known for its solid wellness and fitness platform and is supported by a diversified catalogue of products and complimentary brands that customers have come to know and trust via its presence in wholesale, retail, direct to consumer and fitness facility sales channels."
"Fitness industry trends continue to evolve and today include a variety of products that promote healthier lifestyles and support the wellness needs of all consumers," said Adam Schumacher, President & CEO of Pivotal 5, Inc. "We are excited about today's announcement and are confident that having the support of the RLJ brand will allow Pivotal 5 to continue to build on our successful industry reputation as we expand our reach to new consumer markets," he concluded.
Founded in 2002 and headquartered in Chicago, Illinois, Pivotal 5 owns and licenses brands of wellness and handheld fitness products that are sold through wholesale, fitness and retail channels. Recognized worldwide, Pivotal 5 products include a range of yoga accessories, elite training products, rehab items, athletic training products, and kettlebells. The company also produces kettlebell programming for its KettleWorX brand, which is sold direct-to-consumer, through retail channels, and under a licensed content model to fitness facilities. Their brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living.
About RLJ Credit Opportunity Fund
RLJ Credit Opportunity Fund makes senior debt and subordinated debt investments in lower middle market companies. RLJ Credit provides flexible capital solutions to facilitate buyouts, recapitalizations, refinancings, and growth financings. The Principals of RLJ Credit have extensive experience partnering with middle market companies, across a broad range of industries, to support growth and create value. We successfully partner with private equity firms, investment banks, and operating executives to deliver our full range of financial and strategic resources. For more information visit: www.rljcredit.com.
About Pivotal 5, LLC.
Pivotal 5 is the industry leader and trendsetter in wellness and handheld fitness products and was founded in 2002 by Adam Schumacher. The company has a dynamic portfolio of products in yoga, prevention & rehabilitation, general fitness, athletic training and specialty fitness categories. Its brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living. Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution through retail, infomercials and fitness facilities worldwide. For more information visit www.Pivotal5.com.
About The RLJ Companies
The RLJ Companies, founded by Robert L. Johnson, is an innovative business network that provides strategic investments in a diverse portfolio of companies. Within The RLJ Companies portfolio, Johnson owns or holds interests in businesses operating in a publicly traded hotel real estate investment trust; private equity; financial services; asset management; insurance services; automobile dealerships; sports and entertainment; and video lottery terminal (VLT) gaming. The RLJ Companies is headquartered in Bethesda, MD, with affiliate operations in Charlotte, NC; Little Rock, AR; Los Angeles, CA; San Juan, PR; and Monrovia, Liberia. Prior to founding The RLJ Companies, Johnson was founder and chairman of Black Entertainment Television (BET). For more information visit: www.rljcompanies.com.
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SOURCE The RLJ Companies
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