LOS ANGELES, June 6 /PRNewswire/ -- The concentration of automobile corporate headquarters, design studios and aftermarket companies, along with the trendsetting image-makers of Hollywood, are inarguably fueling Southern California's evolution into a world automotive center. Automakers will capitalize on this movement by introducing a number of production and concept vehicles to journalists attending Media Days, January 4 and 5, at the Greater Los Angeles Auto Show. The L.A. Auto Show is paralleling the region's growth, having established new records last January for public and Media Days attendance, number of debuts and news coverage. More than 75 million newspaper readers nationwide were informed of the 35 debuts, and millions more watched the 450-plus television news segments that originated from the show. In fact, television coverage has more than tripled in the last three years, with a majority coming from stations outside of California. A recurring news theme was how Southern California has become the hotbed and ground zero of automotive trends and designs. This is greatly influenced by Southern Californians broad demographic diversity and willingness to embrace new ideas, which has firmly established the region as a microcosm of the nation and world. General Motors and Ford continue to spark the region's development by elevating their corporate presence. The opening of a design studio in North Hollywood allows GM to bring a West Coast perspective to its designs and further punctuates the region's global influence. Ford, meanwhile, is moving the U.S. headquarters of Jaguar, Volvo, Aston Martin and, most recently, its TH!NK Group electric vehicle enterprise to Southern California. The world's two largest automakers offered similar reasons for their moves, citing a desire to be immersed in where trends originate and to gain a better understanding of future transportation needs. Following Ford Premier Automotive Group's move west, the automotive landscape will be home to 18 import and domestic brands' world or U.S. headquarters, in addition to more than 20 manufacturer and independent design studios, the renown Art Center College of Design, prototype builders, consulting firms and hundreds of aftermarket companies.
SOURCE L.A. Auto Show