Roads Lead West to 2001 L.A. Auto Show

Media Days are January 4 and 5

Jun 06, 2000, 01:00 ET from L.A. Auto Show

    LOS ANGELES, June 6 /PRNewswire/ -- The concentration of automobile
 corporate headquarters, design studios and aftermarket companies, along with
 the trendsetting image-makers of Hollywood, are inarguably fueling Southern
 California's evolution into a world automotive center.
     Automakers will capitalize on this movement by introducing a number of
 production and concept vehicles to journalists attending Media Days, January 4
 and 5, at the Greater Los Angeles Auto Show.
     The L.A. Auto Show is paralleling the region's growth, having established
 new records last January for public and Media Days attendance, number of
 debuts and news coverage.  More than 75 million newspaper readers nationwide
 were informed of the 35 debuts, and millions more watched the 450-plus
 television news segments that originated from the show.  In fact, television
 coverage has more than tripled in the last three years, with a majority coming
 from stations outside of California.
     A recurring news theme was how Southern California has become the hotbed
 and ground zero of automotive trends and designs.  This is greatly influenced
 by Southern Californians broad demographic diversity and willingness to
 embrace new ideas, which has firmly established the region as a microcosm of
 the nation and world.
     General Motors and Ford continue to spark the region's development by
 elevating their corporate presence.  The opening of a design studio in North
 Hollywood allows GM to bring a West Coast perspective to its designs and
 further punctuates the region's global influence.
     Ford, meanwhile, is moving the U.S. headquarters of Jaguar, Volvo, Aston
 Martin and, most recently, its TH!NK Group electric vehicle enterprise to
 Southern California.  The world's two largest automakers offered similar
 reasons for their moves, citing a desire to be immersed in where trends
 originate and to gain a better understanding of future transportation needs.
     Following Ford Premier Automotive Group's move west, the automotive
 landscape will be home to 18 import and domestic brands' world or U.S.
 headquarters, in addition to more than 20 manufacturer and independent design
 studios, the renown Art Center College of Design, prototype builders,
 consulting firms and hundreds of aftermarket companies.

SOURCE L.A. Auto Show