ATLANTA, Aug. 8 /PRNewswire/ -- Roark Capital Group, an Atlanta-based
private equity firm, announced today the acquisition of DX Marketing, LLC.
DX Marketing provides market research, customer prospecting, data mapping,
and digital printing services to its direct mail advertising clients from
its facilities in Jacksonville, Florida and Savannah, Georgia.
In connection with the transaction, DX Marketing will become a wholly-
owned subsidiary of Money Mailer Holding Corporation, a company owned by
Roark Capital and Money Mailer's management. Money Mailer, based in Garden
Grove, California, is a leading direct marketing company that mails 175
million envelopes to 21 million households on behalf of more than 30,000
local, regional, and national advertisers.
"We are excited to facilitate the expansion of Money Mailer's product
offering in support of management's goal to create the highest quality,
full service direct marketing company in the industry," said Neal K.
Aronson, Founder and Managing Partner of Roark Capital Group.
The DX Marketing management team will remain with the company and all
three of its founders will have significant leadership roles and equity
stakes in Money Mailer.
"DX Marketing will help us gain critical mass in our growing solo mail
business line, allowing us to offer new products and services to our
customers," stated Godfred Otuteye, CEO of Money Mailer.
David Matchett, DX Marketing's President, agrees that this is a win-win
"We are excited about our new partnership," added Matchett. "We have
been looking at opportunities to significantly grow our business and
leverage the strengths of our team. Money Mailer was a perfect fit to help
us achieve our goals and we are thankful to have the opportunity to invest
a portion of our sale proceeds in Money Mailer."
About Roark Capital Group
Roark Capital Group is an Atlanta-based private equity firm that
acquires majority positions in franchise, direct marketing, financial
services, niche manufacturing, and service businesses. The firm, with more
than $560 million of equity capital under management, specializes in
companies with attractive growth prospects and revenues ranging from $20
million to $1.0 billion. For more information please visit
About DX Marketing, LLC
DX Marketing provides a comprehensive basket of services to support the
direct marketing efforts of its clients. Services include market research
and direct mailings based upon market segmentation, customer profiling,
prospecting and data mapping. DX Marketing's customers operate in
industries such as financial services, education, and manufacturing. For
more information please visit www.dxmarketing.com.
About Money Mailer
Money Mailer, Entrepreneur Magazine's #1 advertising services franchise
for 2006, is a leader in the $59 billion direct mail industry. With over
300 franchisees in 35 states, Money Mailer serves 195 categories of
businesses, mails 175 million envelopes to 21 million homes, and services
over 30,000 local, regional and national advertisers. Money Mailer is
committed to its mission: "To help businesses get and keep more customers
and to help consumers save money every day."(R) For more information please
Contact: Julie Meyer, Fishman Public Relations, (847) 945-1300, ext.
233 or firstname.lastname@example.org
SOURCE Roark Capital Group