Roark Capital Group Acquires DX Marketing, LLC

Atlanta-based private equity firm acquires its third direct marketing


Aug 10, 2006, 01:00 ET from Roark Capital Group

    ATLANTA, Aug. 8 /PRNewswire/ -- Roark Capital Group, an Atlanta-based
 private equity firm, announced today the acquisition of DX Marketing, LLC.
 DX Marketing provides market research, customer prospecting, data mapping,
 and digital printing services to its direct mail advertising clients from
 its facilities in Jacksonville, Florida and Savannah, Georgia.
     In connection with the transaction, DX Marketing will become a wholly-
 owned subsidiary of Money Mailer Holding Corporation, a company owned by
 Roark Capital and Money Mailer's management. Money Mailer, based in Garden
 Grove, California, is a leading direct marketing company that mails 175
 million envelopes to 21 million households on behalf of more than 30,000
 local, regional, and national advertisers.
     "We are excited to facilitate the expansion of Money Mailer's product
 offering in support of management's goal to create the highest quality,
 full service direct marketing company in the industry," said Neal K.
 Aronson, Founder and Managing Partner of Roark Capital Group.
     The DX Marketing management team will remain with the company and all
 three of its founders will have significant leadership roles and equity
 stakes in Money Mailer.
     "DX Marketing will help us gain critical mass in our growing solo mail
 business line, allowing us to offer new products and services to our
 customers," stated Godfred Otuteye, CEO of Money Mailer.
     David Matchett, DX Marketing's President, agrees that this is a win-win
     "We are excited about our new partnership," added Matchett. "We have
 been looking at opportunities to significantly grow our business and
 leverage the strengths of our team. Money Mailer was a perfect fit to help
 us achieve our goals and we are thankful to have the opportunity to invest
 a portion of our sale proceeds in Money Mailer."
     About Roark Capital Group
     Roark Capital Group is an Atlanta-based private equity firm that
 acquires majority positions in franchise, direct marketing, financial
 services, niche manufacturing, and service businesses. The firm, with more
 than $560 million of equity capital under management, specializes in
 companies with attractive growth prospects and revenues ranging from $20
 million to $1.0 billion. For more information please visit
     About DX Marketing, LLC
     DX Marketing provides a comprehensive basket of services to support the
 direct marketing efforts of its clients. Services include market research
 and direct mailings based upon market segmentation, customer profiling,
 prospecting and data mapping. DX Marketing's customers operate in
 industries such as financial services, education, and manufacturing. For
 more information please visit
     About Money Mailer
     Money Mailer, Entrepreneur Magazine's #1 advertising services franchise
 for 2006, is a leader in the $59 billion direct mail industry. With over
 300 franchisees in 35 states, Money Mailer serves 195 categories of
 businesses, mails 175 million envelopes to 21 million homes, and services
 over 30,000 local, regional and national advertisers. Money Mailer is
 committed to its mission: "To help businesses get and keep more customers
 and to help consumers save money every day."(R) For more information please
     Contact: Julie Meyer, Fishman Public Relations, (847) 945-1300, ext.
 233 or

SOURCE Roark Capital Group