Roark Capital Group Agrees to Acquire Cinnabon(R) and Seattle's Best Coffee(R) International

-- Addition of two food companies brings private equity firm's total to five

franchise businesses --

Sep 08, 2004, 01:00 ET from Roark Capital Group

    ATLANTA, Sept. 8 /PRNewswire-FirstCall/ -- Roark Capital Group, an
 Atlanta-based private equity firm, announced today that it has signed a
 definitive agreement through its affiliate Focus Brands Inc. to acquire
 Cinnabon, the world leader in the cinnamon roll bakery category, from AFC
 Enterprises, Inc., as well as the franchising rights of Seattle's Best Coffee
 in Hawaii, on military bases, and in 11 countries.
     With 592 company operated and franchised bakeries located in 40 states,
 the District of Columbia, Puerto Rico, and 26 other countries, Cinnabon
 bakeries serve fresh, aromatic, oven-hot cinnamon rolls made with premium
 Indonesian cinnamon and topped with a sweet cream cheese-based frosting, and
 are traditionally located in high-traffic venues such as shopping malls,
 airports, universities, casinos, amusement parks, military bases, train
 stations and travel plazas. Seattle's Best Coffee International has 150
     "Cinnabon and Seattle's Best Coffee are two highly recognized brands with
 outstanding consumer appeal, making them perfect additions to our growing
 portfolio," said Neal Aronson, founder and managing partner of Roark Capital
     Cinnabon and Seattle's Best Coffee will be added to Carvel Corporation,
 Roark Capital Group's first food company acquired in November 2001.
 Considered the nation's first retail ice cream franchise, Carvel is a leading
 provider of premium soft serve ice cream and ice cream cakes.  Carvel
 President and CEO Steve Romaniello will also oversee these two new brands.
     "All three of these dynamic brands have experienced steady growth over the
 last few years," commented Romaniello.  "We have come to know, understand, and
 respect Cinnabon and Seattle's Best Coffee through past relationships, and
 look forward to bringing all three brands together to make our franchise
 offerings even more attractive."
     Further terms of the agreement were not disclosed.  The transaction is
 expected to close during the fourth quarter of 2004.
     About Roark Capital Group
     Roark Capital Group is an Atlanta-based private equity firm that acquires
 majority stakes in franchise, consumer branded, packaging, niche
 manufacturing, and service businesses.  The firm targets family-owned
 businesses, assets or divisions of large companies, and going-private
 transactions of micro-cap public companies.  For more information, please
 visit .
     About AFC Enterprises
     AFC Enterprises, Inc. is the franchisor and operator of 4,087 restaurants,
 bakeries and cafes as of July 11, 2004, in the United States, Puerto Rico and
 38 foreign countries under the brand names Popeyes(R) Chicken & Biscuits,
 Church's Chicken(TM) and Cinnabon(R), and the franchisor of Seattle's Best
 Coffee(R) in Hawaii, on military bases and internationally. AFC's primary
 objective is to be the world's Franchisor of Choice(R) by offering investment
 opportunities in highly recognizable brands and exceptional franchisee support
 systems and services. AFC Enterprises had system-wide sales of approximately
 $2.6 billion in 2003 and can be found on the World Wide Web
 at .
     About Carvel
     The nation's first retail ice cream franchise, Carvel has become one of
 the best-loved and most recognized names in its industry.  The 70-year old
 company is the leading manufacturer of uniquely shaped ice cream cakes,
 including its signature Fudgie the Whale and Cookie Puss cakes, as well as a
 leading provider of premium soft serve and hand dipped ice cream products.
 Carvel currently operates more than 475 franchised and food service locations
 and sells its famous ice cream cakes through over 7,500 supermarkets outlets.
 The Company is based in Atlanta, GA with its supermarket headquarters in Rocky
 Hill, CT.  For more information, visit .
     Seattle's Best Coffee(R) is a registered trademark of Seattle's Best
 Coffee, LLC.

SOURCE Roark Capital Group