Robert Davi's New Christmas Single "Mistletoe and Holly" to Benefit The Salvation Army Proceeds of Song Support 120th Anniversary of Red Kettle Campaign

ALEXANDRIA, Va., Nov. 29, 2011 /PRNewswire/ -- World-renowned actor and recording artist Robert Davi released his re-imagined version of the Christmas classic song, "Mistletoe and Holly" today, to help The Salvation Army provide emergency assistance to the millions of families in need this Christmas season.

"This is an urgent appeal to all media to help us build a momentum of strength and unity in America as we begin our countdown to 'Mistletoe Tuesday,'" said Davi, as he officially announced a call of action November 28 on radio stations serving Los Angeles, CA, and surrounding communities. "In order to better provide for these dear souls who have been knocked to their knees by a wounded economy, we ask humbly for all broadcasters and print media to join our mission in the true spirit of giving by helping us spread this good news and counting down with us."

Available December 13 for $0.99 purchase on both iTunes and Amazon.com, 100 percent of Davi's proceeds from the sale of his new single will be donated to The Salvation Army's 120th annual Red Kettle Campaign, which kicked off nationally on Thanksgiving Day.

Davi, a classically-trained singer, studied voice with some of the best when he was younger. He currently studies with celebrated voice builder Gary Catona. Davi, whose initial mission was to help mend America's spirit by utilizing his voice talent to reinvigorate The Great American Songbook, launched his recording career with Davi Sings Sinatra: On the Road to Romance, which was released October 24 to critical acclaim.

"Music has always been a big part of The Salvation Army, especially at Christmas, so partnering with a singer like Robert Davi is a great and natural fit," said Major George Hood, national community relations and development secretary for The Salvation Army. "Every dollar donated from Davi's proceeds of the single will help us provide assistance to nearly four million people in need this Christmas season."

Donations will help raise money for the distribution of food, toys, coats, rental and utility assistance, and many other social services provided by The Salvation Army during the Christmas season and throughout the remainder of the year.

Contact:
Robert Brady
For The Salvation Army
202-289-4001
bbrady@xenophonstrategies.com

SOURCE The Salvation Army




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