NEW YORK, May 16 /PRNewswire/ -- Robert T. Kovalesky Sr. has been named Executive Vice President and General Manager of News America Marketing Merchandising Services, a subsidiary of News Corporation (NYSE: NWS, NWS.A), announced NAM Chairman and Chief Executive Paul V. Carlucci. Mr. Kovalesky will be responsible for all aspects of the in-store marketing and merchandising programs the Company provides for Fortune 500 packaged goods manufacturers and retailers. "Rob Kovalesky is one of the most respected executives in his field," said Mr. Carlucci. "We are pleased that he will lead the Merchandising Services area , which offers the industry's most comprehensive range of products and services for manufacturers and retailers to cost-effectively increase sales." Mr. Kovalesky was promoted from his previous position as Senior Vice President, Regional Sales Manager for News America Marketing's SmartSource Magazine and In-Store programs and services. He joined the Company in 1992 as Group Sales Manager for the national launch of the Coupon Machine Program. Prior to joining News America Marketing, Mr. Kovalesky was Vice President, Sales & Marketing Consulting with Glendinning Associates, which specialized in strategic Category Management, Customer Marketing and Trade Promotion Productivity plans. He began his career in sales with Procter & Gamble, where he held increasingly significant sales and management positions. News America Marketing is a subsidiary of News Corporation Limited. The company's product portfolio, marketed under the Smart Source brand name, consists of the first branded free-standing insert, known as SmartSource Magazine, various in-store advertising and promotional products, merchandising services and turnkey telephone promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 640 newspapers and 33,000 supermarket, drug and mass merchandisers locations across the country. The SmartSource iGroup, a subsidiary of News America Marketing, manages News America's digital marketing businesses and Internet access through SmartSource.com. News America Marketing has operations in the United States, Canada, Europe, Asia, Australia and South America.
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