NEW YORK, May 16 /PRNewswire/ -- Robert T. Kovalesky Sr. has been named
Executive Vice President and General Manager of News America Marketing
Merchandising Services, a subsidiary of News Corporation (NYSE: NWS, NWS.A),
announced NAM Chairman and Chief Executive Paul V. Carlucci.
Mr. Kovalesky will be responsible for all aspects of the in-store
marketing and merchandising programs the Company provides for Fortune 500
packaged goods manufacturers and retailers.
"Rob Kovalesky is one of the most respected executives in his field," said
Mr. Carlucci. "We are pleased that he will lead the Merchandising Services
area , which offers the industry's most comprehensive range of products and
services for manufacturers and retailers to cost-effectively increase sales."
Mr. Kovalesky was promoted from his previous position as Senior Vice
President, Regional Sales Manager for News America Marketing's SmartSource
Magazine and In-Store programs and services. He joined the Company in 1992 as
Group Sales Manager for the national launch of the Coupon Machine Program.
Prior to joining News America Marketing, Mr. Kovalesky was Vice President,
Sales & Marketing Consulting with Glendinning Associates, which specialized in
strategic Category Management, Customer Marketing and Trade Promotion
Productivity plans. He began his career in sales with Procter & Gamble, where
he held increasingly significant sales and management positions.
News America Marketing is a subsidiary of News Corporation Limited. The
company's product portfolio, marketed under the Smart Source brand name,
consists of the first branded free-standing insert, known as SmartSource
Magazine, various in-store advertising and promotional products, merchandising
services and turnkey telephone promotions. These products and services allow
marketers to deliver a brand message to over 200 million consumers each month
via a network of 640 newspapers and 33,000 supermarket, drug and mass
merchandisers locations across the country. The SmartSource iGroup, a
subsidiary of News America Marketing, manages News America's digital marketing
businesses and Internet access through SmartSource.com. News America
Marketing has operations in the United States, Canada, Europe, Asia, Australia
and South America.
SOURCE News America Marketing