ENGLEWOOD CLIFFS, N.J., Aug. 1 /PRNewswire/ -- Bertolli, a brand known
for its Italian origins of culinary craftsmanship and trademark values of
guaranteed quality, consistency and authenticity is partnering with
celebrity chef Rocco DiSpirito to empower the home cook with ideas for
making restaurant-quality Mediterranean-inspired dinners at home - the
simple and accessible way.
With its new line of Mediterranean Style pasta dishes, Bertolli wants
to inspire people to reconnect with loved ones over a simply delicious,
lighter- tasting Italian dinner at home. According to DiSpirito, "Food is
meant to be enjoyed and shared; to comfort, nourish and delight us - it's
an interpersonal connector. Bertolli really 'gets it,' by helping empower
the home cook with easy-to-prepare dinners that are fresh-tasting even
though they're frozen. These meals are so quick and easy there's more time
to spend enjoying the meal with someone - rather than making it!"
Prepared with ingredients like extra virgin olive oil and wholesome
sun- ripened vegetables, succulent shrimp or chicken, each Bertolli
Mediterranean Style variety captures the essence of cuisine from the
sun-kissed coast of Southern Italy. Bertolli Mediterranean Style(TM) comes
in four chef-inspired varieties: Chicken, Rigatoni & Broccoli; Rosemary
Chicken Linguine & Cherry Tomatoes; Garlic Shrimp, Penne & Cherry Tomatoes;
and Shrimp & Penne Primavera.
As part of the launch of its Mediterranean Style line, Bertolli and
DiSpirito are inviting food lovers to enter a contest to win a chance to
co- host an online cooking show with him. By submitting a video
demonstrating "why you would make a great co-host" and "what Mediterranean
Style means to you", a lucky winner will be able to show off his or her
skills cooking alongside DiSpirito.
The centerpiece of the online site will be cooking webisodes where
DiSpirito gives tips on how to easily make great Mediterranean dishes,
while weaving in personal anecdotes from his life. Some of his tips include
how to use "flavor detonators" - like herbs, pastes and jarred items like
marinated artichokes - simple and delicious ways to pump up flavor without
adding a lot of fat or calories to a Mediterranean meal. He also recommends
ways to save time with pre-made ingredients like garlic puree in a tube.
DiSpirito's main message is that making great-tasting food does not need to
be intimidating, complicated or preparation-intensive - it can be done
easily and quickly so that you can enjoy what really matters: the company.
On the web site, DiSpirito will also be hosting a blog, which will build
off of his webisode topics and highlight simple recipes that can be made
easily at home. Contest information, DiSpirito's webisodes and blog, are
found on www.whatsyourmedstyle.com.
In 1999, DiSpirito was named Food & Wine's Best New Chef, and in 2000,
Gourmet magazine called him "America's Most Exciting Young Chef." He also
authored three top selling cookbooks and sells his own cook wear line. His
upcoming book, entitled "Real Life Recipes," is due out in November 2007.
"By dedicating his efforts and activities toward empowering the home
cook, DiSpirito is the perfect partner for Bertolli," said Brian Manning,
Senior Marketing Director at Unilever. "With his great ideas and passion
for Mediterranean cuisine, he truly inspires you to want to cook."
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out
In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs
approximately 13,000 people in more than 60 office and manufacturing sites
in 24 states and Puerto Rico - generating nearly $10 billion in sales in
2006. For more information, visit www.unileverusa.com.