Rock & Roll Legend Carlos Santana and California Teachers Association Promote Multi-Ethnic 'Club Ed: Teachers for Tomorrow' Program

Music Superstar Teams with CTA to Recruit and Encourage Minority Educators

Feb 20, 2000, 00:00 ET from Carlos Santana

    LOS ANGELES, Feb. 20 /PRNewswire/ -- Leading Grammy-nominee Carlos Santana
 and the California Teachers Association (CTA) have joined forces to attract
 Hispanics, African-Americans and members of other under-represented ethnic
 groups to the teaching profession in California.
     (Photo: )
     One facet of a broad-based CTA teacher recruitment program is "Club Ed:
 Teachers for Tomorrow," which targets minority high school students.  TV
 viewers will soon be seeing an eye- and ear-catching public service
 announcement featuring the Mexican-born Santana.  His 30-year career is at an
 all-time high with platinum sales surpassing 10 million units worldwide and
 11 Grammy nominations in 10 different categories for his latest Arista CD
     Santana was chosen as a widely known and respected artist whose appeal
 bridges all age groups and cultural heritages.  The multi-honored
 singer/songwriter/guitarist will be explaining California's important need for
 more teachers of color.  He is also issuing a challenge designed to create
 excitement among Hispanics, African-Americans, Asians, Native Americans and
 Pacific Islanders about becoming educators.
     According to the CTA's latest data, roughly 78 percent of California's
 public school teachers are Caucasian, 12 percent Latino, and 5 percent
 African-American, with other groups accounting for the remaining 5 percent.
 Yet, the overall student population reflects a vastly different ethnic mix:
 roughly 39 percent Caucasian and 61 percent minority.
     "We are thrilled to have Carlos Santana's help in recruiting new
 teachers," said Wayne Johnson, president of the 295,000-member California
 Teachers Association.  "His commitment is a tremendous boost to our efforts to
 inspire more people of color to enter the teaching profession and serve as
 role models for our richly diverse student population."
     Johnson noted that having minority young people become teachers sends a
 strong message into their home community about the value of public education
 and can inspire children to stay in school and go to college when they
     Santana's public service announcement, which is sponsored by two non-
 profit organizations -- CTA and California Business for Educational Excellence
 -- is merely one part of the CTA's drive for greater diversity among the
 state's educators.  To encourage students to become teachers, the organization
 has launched a program that will establish after-school clubs on high school
 campuses in 15 California cities.  The "Club Ed: Teachers for Tomorrow"
 program is targeting ethnic minority students in multicultural communities,
 but is open to all youths interested in teaching careers.
     California faces a severe teacher shortage and will need an estimated
 300,000 new teachers over the next 10 years.
     To learn more about the California Teachers Association and its programs
 please contact 650/697-1400 or check out their Web site at
     The public service announcement was created and produced by Woodenship
 Productions in Monterey, California.

SOURCE Carlos Santana