Rodale's Steve Murphy Named a 'Best Manager of 2004' by BusinessWeek Designation Comes as Rodale Scheduled to Close Another Record-Breaking Year



    NEW YORK, Jan. 6 /PRNewswire/ -- Steve Murphy, President and CEO of Rodale
 Inc., (http://www.rodale.com) was recognized as one of 2004's Best Managers of
 the Year by BusinessWeek in the magazine's January 10, 2005 issue.
 BusinessWeek determined its list of 19 top executives from 17 companies,
 including Steven Spielberg of DreamWorks SKG and Phil Knight of Nike, by
 surveying its staff of more than 130 writers and editors in New York and in 20
 bureaus around the world. According to BusinessWeek, Murphy "expertly helped
 Rodale exploit America's continuing health and dieting craze. Rodale ended
 2004 with record magazine advertising revenues, one of the industry's hottest
 titles in Men's Health, and four best-selling books," including the titles
 within the South Beach Diet franchise, The Abs Diet by Men's Health Editor-in-
 Chief Dave Zinczenko, and Pete Rose's My Prison Without Bars.
     Rodale is currently experiencing one of the most profitable periods in its
 history, as the company's revenues have grown by 27 percent and profits have
 increased by 150 percent since 2001. In 2004, Rodale logged more bestsellers
 and more industry awards than in any other year in the company's history and
 consistently outperformed the top 10 magazine competitors in ad page growth
 for the last three quarters. The company's reputation for delivering high-
 quality, beautifully packaged content and surrounding it with innovative and
 creative multi-format marketing support has led to both critical acclaim and
 the attraction of such renowned editorial talent as B.K.S. Iyengar, Dr. Arthur
 Agatston, Kirstie Alley, Larry King, Dr. Pamela Peeke, and more. Rodale
 recently announced several new product development initiatives and significant
 international growth plans as well as a larger play on the interactive front.
     Prior to joining Rodale in 2000, Murphy served as EVP and Managing
 Director of Disney Publishing. For seven years before that he was President of
 EMI/Angel Records. Previously, he spent several years in publishing, including
 seven years as President of a Simon & Schuster division.
 
     About Rodale Inc.
     With a mission to inspire and enable people to improve their lives and the
 world around them, Rodale leads the way as millions of people around the globe
 join the journey toward a more complete, more fulfilled, healthier, whole
 life. For more than 60 years, Rodale has published authentic and credible
 information in a practical and hands-on way to help its readers put their
 passions into practice. Every month, the publisher says, "You Can Do It," to
 more than 30 million people in 42 countries through its magazines, books, Web
 sites, integrated marketing solutions and international publishing agreements.
 Rodale's magazine properties, all veteran publications in their categories,
 include the global brands Prevention, Men's Health, and Runner's World as well
 as Organic Style, Organic Gardening, Best Life, Backpacker, Bicycling, and
 Mountain Bike. Rodale is the largest independent book publisher in America
 with a growing stable of international titles. Recent Rodale New York Times
 Bestsellers include The South Beach Diet, The South Beach Diet Cookbook, The
 Abs Diet, Pete Rose: My Prison Without Bars, Dr. Shapiro's Picture Perfect
 Weight Loss, and 8 Minutes in the Morning by Jorge Cruise.
 
     Web site: http://www.rodale.com
 
 

SOURCE Rodale Inc.

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