Rogers Media to Acquire Vancouver's 'Channel M' From Multivan Broadcast Corporation

    TORONTO, July 6 /PRNewswire-FirstCall/ - Rogers Media and Multivan
 Broadcast Corporation ("Multivan") today announced an agreement under which
 Rogers Broadcasting, a Rogers Media subsidiary, will acquire Vancouver
 based multicultural television station Channel M.
     The acquisition of Channel M significantly expands Rogers' ethnic
 television operations into the richly diverse lower Vancouver mainland and
 Vancouver Island markets, Canada's gateway to the Pacific Rim and home to
 three million residents.
     In just four short years Channel M has built a highly successful and
 award winning multicultural television offering in Vancouver and Victoria,
 broadcasting in 22 different languages and producing and airing hundreds of
 hours of original local programs each month. Expansion into these Greater
 Vancouver Area markets represents a natural extension to Rogers' proven and
 successful OMNI TV multicultural platform in Ontario and is further
 complemented by the multilingual and ethnic television station licenses in
 Calgary and Edmonton which Rogers was recently awarded.
     "Rogers has built its successful television business by serving
 community-focused and niche audiences," said Leslie Sole, CEO Television,
 Rogers Broadcasting. "The addition of Channel M to Rogers' ethnic
 broadcasting portfolio greatly enhances our position as Canada's premier
 multicultural broadcaster and furthers our objective of bringing a vision
 of diversity, respect and inclusiveness to the communities that Rogers
 serves. We pride ourselves in providing a primary bridge to first
 generation Canadians in the language of their origin and in relaying
 multicultural experiences at both a local level and now with the
 acquisition of Channel M, across other regions of the country."
     "We are proud of the success that Channel M has had in bringing our
 citizens in Vancouver and Victoria a comprehensive and meaningful
 multicultural television experience," said Art Reitmayer, President and
 Chief Executive Officer of Channel M. "Rogers is a highly respected
 Canadian media company with a terrific track record building media brands,
 and is an excellent fit to lead this channel forward. I know they will
 continue to grow Channel M and apply their significant expertise and
 commitment to TV broadcasting to ensure that Channel M will continue to
 thrive long into the future."
     This transaction is subject to Canadian Radio-television and
 Telecommunications Commission ("CRTC") approval and is expected to close at
 the end of 2007 or early in 2008. No further details of the transaction are
 currently available.
     About the Companies:
     Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
 NYSE:   RCI) operates Rogers Broadcasting and Rogers Publishing. Rogers
 Broadcasting has 51 AM and FM radio stations across Canada. Television
 properties include multicultural television broadcaster Rogers OMNI
 Television, which is a free over-the-air system consisting of four regional
 broadcasters; The Shopping Channel, a televised and electronic shopping
 service; Rogers SportsNet, Canada's live event and high-definition leader,
 and the management of two digital television services. Rogers Publishing
 produces many well-known consumer magazines such as Maclean's, Chatelaine,
 Flare, L'actualite and Canadian Business, and is the leading publisher of a
 number of industry, medical and financial publications. All media
 properties are integrated with their own popular web sites. Rogers Media
 also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a
 year-round sports and entertainment facility.
     Rogers Communications Inc. (TSX: RCI; NYSE:   RCI) is a diversified
 Canadian communications and media company engaged in three primary lines of
 business. Rogers Wireless is Canada's largest wireless voice and data
 communications services provider and the country's only carrier operating
 on the world standard GSM technology platform. Rogers Cable and Telecom is
 Canada's largest cable television provider offering cable television,
 high-speed Internet access, residential telephony services, and video
 retailing, while its Rogers Business Solutions division is a national
 provider of voice communications services, data networking, and broadband
 Internet connectivity to small, medium and large businesses. Rogers Media
 is Canada's premier collection of category leading media assets with
 businesses in radio and television broadcasting, televised shopping,
 publishing and sports entertainment. For further information about the
 Rogers group of companies, please visit www.rogers.com.
     Channel M is an over-the-air television station broadcasting to three
 million Vancouver extended market viewers on cable channel 8, Express Vu
 channel 254 and on Vancouver Island/Sunshine Coast on cable channel 10. The
 locally-owned station features newscasts in Cantonese, Mandarin and
 Punjabi, as well as public affairs, lifestyles and entertainment
 programming in more than 20 different languages and 65 hours a week of
 top-rated English language programming.
     Caution Regarding Forward-Looking Statements:
     This release includes forward-looking statements and assumptions
 concerning the future performance of our business, its operations and its
 financial performance and condition. These forward-looking statements
 include, but are not limited to, statements with respect to our objectives
 and strategies to achieve those objectives, as well as statements with
 respect to our beliefs, plans, expectations, anticipations, estimates or
 intentions. Statements containing expressions such as "could", "expect",
 "may", "anticipate", "assume", "believe", "intend", "estimate", "plan",
 "guidance", and similar expressions generally constitute forward-looking
 statements. Such forward-looking statements are based on current
 expectations and various factors and assumptions applied which we believe
 to be reasonable at the time. We caution that all forward-looking
 information is inherently uncertain and that actual results may differ
 materially from the assumptions, estimates or expectations reflected in the
 forward-looking information. Accordingly, we warn investors to exercise
 caution when considering any such forward-looking information herein and to
 not place undue reliance on such statements and assumptions. We are under
 no obligation (and we expressly disclaim any such obligation) to update or
 alter any forward-looking statements or assumptions whether as a result of
 new information, future events or otherwise, except as required by law.
 
 

SOURCE Rogers Media Inc.