Rogue Paper's TV Tune-In Extending to Desktop and Android to Reach More Viewers

ATLANTA, Feb 27, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB: ECDC) announced that its subsidiary, Rogue Paper, Inc., and their second screen TV platform, TV Tune-In, released a desktop version to reach more users.

Rogue Paper's TV Tune-In platform allows users a second screen experience for a number of popular TV programs, sporting events and channels, to interact and comment with each other during live and time-shifted broadcasts. TV Tune-In is rolling out the latest update to its second-screen platform that allows viewers who are watching television with a laptop or PC by their side to get access to the second screen exclusives provided by television networks. 

The desktop feature will be accessible via broadcaster's online presence and Facebook. It allows users to participate in interactive polls, quizzes, behind the scenes videos and more perfectly timed and in sync with what's happening on the screen. 

TV Tune-In will also provide additional support for Android devices and tablets, a market according to latest quarterly earnings call that it has activated 190 million Android devices (http://www.youtube.com/googleir).

"It is our goal to reach viewers on any second screen device they may be using while they are watching television," Stephanie Boyle, the CEO of Rogue Paper commented. "Extending to the desktop, to new platforms such as Android, and doing a deeper integration with Facebook are ways in which we reach viewers where they are watching. Increasing our reach is the best way for networks to fully capitalize on the second screen revenue opportunities."

TV Tune-In is a white-labeled service for media companies and content owners to engage with audiences on the second screen. Rogue Paper recently released that its platform has over 800k users. Extending to additional platforms is a way to continue to increase TV Tune-In's user base. 

About Rogue Paper


Rogue Paper, a subsidiary of ECDC, is a developer of TV Tune-In Application developed by Rogue Paper. TV Tune-In is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels.  Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). The apps aim to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and Like their favorite show, chat with friends, play trivia games, watch exclusive video content, photos and more. www.tvtunein.com www.roguepaper.com

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a holding corporation with a diversified group of technology companies. Its business portfolio includes businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

EarthSearch and StudentConnect both offer solutions using the world's first wireless communication between GPS and RFID; both companies challenge the imagination for desired solutions using GPS, RFID and other sensor technologies. EarthSearch delivers solutions relevant to operations of businesses and governments providing efficiency, cost saving, continuous visibility of assets and cargo in transit, with visibility across the entire supply chain including oil tankers, pipeline and other fixed assets.

StudentConnect provides transportation and class attendance monitoring solutions to schools ensuring safe departure and arrival of students riding on school buses and providing an automated class attendance monitoring system that engages parents with information about student behavior at school, including providing real time notification regarding truancy and skip class behavior.

WetWinds, a new social media division schedule to launch in summer 2012 will deliver interactive social media experience to audiences and users across the globe. WetWinds will introduce interactive application that will change the way we socialize on the web. Register to be one of the first one million beta users of interactive social media before our global launch. Register at: www.wetwinds.us

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact

Glenn Davis
East Coast Diversified Corporation 
1-770-953-4184
866-503-9316
investorrelations@eastcoastdiversified.com

SOURCE East Coast Diversified Corporation



RELATED LINKS
http://www.tvtunein.com
http://www.roguepaper.com

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