Rohm and Haas Expands in India

Company is Now the Leading Provider of Acrylic Emulsions in This Region

Deep Commitment to this Market Evidenced in Opening of Second Manufacturing

Facility in Four Years

Sep 03, 2007, 01:00 ET from Rohm and Haas Company

    MUMBAI, India, and PHILADELPHIA, Sept. 3 /PRNewswire-FirstCall/ -- Rohm
 and Haas Company (NYSE:   ROH) today celebrated the inauguration of its
 second, state-of-the-art acrylic emulsions facility in India to meet
 growing demand for its environmentally advanced products and technology in
 this important region.
     The Chennai facility, located in the Sriperambudur industrial area of
 Tamil Nadu in South India, is opening with the capacity to make 30,000 to
 40,000 metric tons a year of specialty materials used in the manufacture of
 paints and coatings, adhesives, textiles, paper and leather. The plant,
 which cost US $12 million to build, is a "zero discharge" facility that
 meets very stringent environmental standards set by the state of Tamil
 Nadu. The Chennai facility will also operate under the company's "21st
 Century" program which strives for reliable, cost-effective manufacturing
 facilities and a competent, motivated workforce continually focused on
     The largest and fastest-growing supplier of environmentally advanced
 acrylic emulsions
     The company also is doubling the capacity of its 35,000 metric ton
 facility in Taloja, which is located near Mumbai in the state of
 Maharashtra. The combined capacity of Taloja and Chennai (100, 000 to
 110,000 metric tons per year) makes Rohm and Haas India's largest and
 fastest-growing producer of environmentally advanced emulsions and
 additives for paints and coatings and other waterbased polymer industries.
 The company also has the leading position for solventless and water-based
 adhesives used by India's packaging & converting industry. "Put quite
 simply, our goal is to be the best specialty materials supplier in India,"
 says Harish Badami, President and Managing Director for Rohm and Haas
     "India is a critical component of our company's overall growth
 strategy," said Rohm and Haas Chairman and CEO Raj L. Gupta, who is
 visiting customers, government officials and employees throughout India as
 part of the celebration of the new plant. "In fact, we believe more than 80
 percent of our sales growth between now and 2010 will take place in the
 fastest-growing markets of the world - India, China, Southeast Asia,
 Central and Eastern Europe. "
     Rohm and Haas has been an increasingly important participant in the
 Indian market since 1995, when the company opened its first sales offices
 in Delhi and Mumbai. The company expects to report US $100 million in sales
 revenue for India in 2007, and targets to more than double sales to $250
 million here over the next five years.
     Best-in-class design and operating practices for a growing
     Mark Douglas, Vice President of Rohm and Haas and Director of the Asia-
 Pacific Region, says the company is building a lasting infrastructure to
 support this growth, including plans for a process engineering and
 technical center in addition to the two manufacturing facilities. "For
 example, Chennai and Taloja are not our largest facilities," he says, "but
 they have been built to incorporate the leading-edge environmental,
 management and operating practices that the company has developed elsewhere
 within its global manufacturing network, and at the same time can
 manufacture products customized for local markets. In India today, we have
 the capability to serve both large and smaller customers who can expect
 reliable, quality products to be delivered to their door time after time."
     A healthy outlook for Rohm and Haas in India
     Pierre Brondeau, Executive Vice President of the company, says the
 growth and development of the Indian market is a good fit for the growth of
 Rohm and Haas. "We are recording sales growth in excess of 30 percent per
 year for our products, within a market that is seeing 9 percent GDP growth
 overall," he says. "The underlying factors that support this growth - a
 strong housing and construction market, increasing consumerism and a retail
 boom and an increasing demand for products that are safer and better for
 the environment than existing technology - are expected to remain strong.
 This should enable us to continue to record sales growth of twice that
 growth of GDP in India - or greater - for several years to come."
     Brondeau also noted that the company is seeing good growth prospects
 for products that are imported into the Indian market as well, particularly
 ion exchange resins, biocides, and SMARTFRESH(TM) products which help
 extend the freshness of fruits and vegetables.
     Quick Facts about the Chennai Facility:
     -- Initial capacity of 30,000 to 40,000 metric tons of materials used in
        paints and coatings and other emulsion polymer applications like
        adhesives, textile chemicals, paper and leather;
     -- "Zero discharge" facility, in full compliance with stringent local
        guidelines as well as Rohm and Haas's global standards;
     -- Strategically situated to serve customer needs in fast growing southern
        Indian markets;
     -- First new Rohm and Haas plant to come on-stream with '21st Century
        Manufacturing' and other best practices in place;
     -- Located on a 16-acre site at the Sriperumbudur industrial area near
        Chennai, on the Bangalore highway, and 85 km. from the international
        seaport at Chennai.
     About Rohm and Haas Company
     Leading the way since 1909, Rohm and Haas is a global pioneer in the
 creation and development of innovative technologies and solutions for the
 specialty materials industry. The company's technologies are found in a
 wide range of industries including: Building and Construction, Electronics
 and Electronic Devices, Household Goods and Personal Care, Packaging and
 Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food
 Related, and Industrial Process. Innovative Rohm and Haas technologies and
 solutions help to improve life everyday, around the world. Based in
 Philadelphia, PA, the company generated annual sales of approximately $8.2
 billion in 2006. Visit for more information. imagine the

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